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The Competency Level 3-Month Program
(The Article Writing 3-Month Competency Program that takes away the fear of writing forever).
So what's covered in the three-month course?
Course 1: Competency: (Month 1-3):
In this course you'll encounter your biggest struggles of all, because it's almost like learning a new language. Well, let's be honest here: It is a new language. And you'll have to put in seriously hard work to just get going. The first twenty-thirty hours will be the toughest. Then things will start to get a little better as you grasp the concepts and start applying them to your articles. At this stage in the course, the articles are rarely about your business/work. They're mostly about things you know very well.
E.g. hobbies, your background, pets etc. This is to make sure you settle down and don't feel the pressure of having to create something from nothing. In this stage you're drawing in from your past, and since you're telling a story, you'll be able to get in a natural flow, rhythm and drama while applying the concepts you learn in Article writing. About 60 hours (or more later) you get to a point of high competency.
Is it worth doing the three-month course or should I just go to the nine-month course?
If you simply do the three-month course you'll still have a fairly impressive command over article writing. This is because you get all the same notes/audio etc. as those on the nine-month course. The difference is just time and application. You get better at writing not because of more and more, and even more information. You get better because of application and constant fixing of mistakes. Of course the longer you're on the course, the more mistakes you make and vice versa. So you'll still get to a very, very impressive level by three months. In fact there are several of our clients who've just done the three-month course, so have no fears that it's anything other than top-notch. But you get the point, right? Three months vs. nine months are a whole different ball game.
Complete Details of the course:
Duration: How
many sessions do I get for my money?
Topics: What
are the topics that will be covered?
Format: Is
it just audio? Is it just PDF? Is it just phone-related?
Attendance: What
happens if I can't attend for some reason?
Cost and Installments: What
does it cost? What are the installments?
Courses: Can I upgrade to the nine month course later? Can I get a homestudy?
Purchase: How
do I sign up for the article writing course right away?
Guarantee: Is
there a guarantee?
Support: Do I
get any support?
Cancellation: What if I can't attend
the course?
Is there a HomeStudy Version:Yes
there is a Home Study Version. Have a look at this page?
Is the information compatible on PC and Macs?: Short answer: Yes it is!

What is the agenda?
Here's the outline of what you'll learn:

Session 1:
1) The Grid: How To Use A Simple Grid To Ensure Great Articles
2) How To Dig Deep For A Single Angle--Instead Of Dealing With a Time-Wasting Topic.
3) How To Choose A Writing Personality That Suits You.
Session 2:
1) The Power of Sandwiching: How It Helps Create Powerful Entry And Exit Points.
2) Getting Unstuck: Using A Factor Of Blah-Blah To Keep The Momentum Going.
3) How To Create Effective Summaries (And Why Summaries Are Important).
Session 3:
1) The First Fifty Words: How To Instantly Get Attention.
2) The Wall: Why You Need To Create Intense Drama Mid-Way Into Your Article.
3) New-Knew: How To Create Flow (And Avoid Reader-Anxiety) With The New-Knew Factor.
Session 4:
1) How To Create Headlines
2) How To Audit Headlines (Find Out Which Headline Components Derail Your Article)
3) Headline Mistakes That You've Probably Never Realised Before
Session 5:
1) How To Use The Power of Connectors.
2) Why Sub-Headlines Are Critical To Keep The Bridge Between Paragraphs (And A Dead-Easy Way To Create Compelling Sub-Headlines)
3) How To Construct Paragraphs: The Visual Factor Of Paragraphs.
Self-Study Session 6:
1) Quickstart Methods That Work
2) Packaging Your Article Visually: Understanding How Clients Read (And Why They Don't)
3) Re-Distribution: How To Create Articles That Become Presentations, Books, Reports, and Sales Tools. Do It Once, And Re-Distribute Endlessly.
And this isn't counting the additional bonuses. Now these bonuses aren't some stupid add-ons. They're specifically designed by me, and they're designed to take your article writing even further. But you'll find out for yourself anyway.
As mentioned before: This course is designed not as an info-dump, but true methods of learning, such as layering, and repetition are involved. Plus various media such as mindmaps, forums etc are added to make sure you get a true learning experience. And so that the learning experience translates into better article-writing, which in turn attracts better clients.
Which leads us to the nitty-gritty details...
How many sessions
do I get for my money?
Course 1: The Course will extend from mid-March to mid-June 2010
| 2010 (3PM Eastern USA) Teleclass |
| March: 17 (Meet and Greet) |
| April: 07, 21 |
| May: 06, 19 |
| June: 02 |
| Forum: March, April, May, June 2010 |
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Note: All sessions are approximately 60 to 90 minutes.
Note: You will be dialing a US number for all the
calls. Yes you can use Skype to call in.
Note: You will receive a separate email with your dial-in number and code.
Some of the topics that will
be covered:
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1) How to write with drama--so your material is actually read.
2) How to use structure to speed up your writing considerably.
3) How to use articles online as well as offline to create expertise.
4) How to craft stories, analogies and metaphors like clockwork.
5) Deconstruction of the work of other articles (and other media).
6) How to write consistently great headlines that pull clients in.
7) How to write even if you believe you're not a writer.
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Is
it just audio? Will there be notes? Or just
the phone?
The primary program is teleconference based. There will be recordings of each
session that you can download. And yes, whenever I give you specific systems,
there will be material to take away.
What
happens if I can't attend for some reason?
Good question. There may be some weeks that you can't attend the live session.
Every session will be recorded, so you'll get the mp3. However, this doesn't
mean you can simply download the sessions. You're allowed to skip a maximum
of 1 sessions out of 5. Hey, this is about you. Making a commitment should
be about being there for yourself. :) Think about it. What if no one turns
up? Not a pretty sight, huh? So yes, attendance is vital.
Do
I get any support?
Yes. There will be a forum specially for the participants. And you can ask
all your questions, and Sean will answer them.
Also, with the premium package you get 3 months email
support from Sean.
What does it cost?
And do you have an installment plan?
See below for information and installments.
Can I do just one course instead of all three?
Yes, you can. If you simply want to do the 3-Month Competency course, you can click here. Or you can choose the Homestudy course to learn at your own pace.
Yes, you can join the 9 months Mastery Level Program after completing the 3 months Competency course provided there is space. If it is completed booked you will not be able to join. There will be a different price from the current offer.
Is
there a guarantee?
Yes indeed. All our products and services are guaranteed. For this course or any course,
there's a conditional guarantee. You will need to opt-out after Session
2, if you are not satisfied. If this course is not what you expected simply
email me, we'll be happy to give you your money back.
Important: There will be no refund if you attend Session 3.
What
if I can't attend the course and wish to opt-out?
The first installment is the registration fee
and is non refundable. If you cannot attend the course, remember
you will be able to access all the audios and notes. If you can't attend,
you can also transfer your seat to another person. If you still wish to
opt-out of the course, we will refund your money provide you cancel 10
days before the course. (The refund will exclude the registration
fee which is non-refundable).
How
do I sign up for the Article Writing Course right away?
Click on one of the payment options below if you wish to pay online. If you wish to pay via phone, or via cheque/check, please click
on this link and it will send me an email. Please give me your phone number
and a convenient time to call, and I'll give you a call. And no, your number
won't be used for any other purpose. (I guess you know that already, but there's
no harm in letting you know).

The Goodies
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| # 1 Big Bonus: Psychotactics Archives
(worth $300) |
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Imagine getting the archive
of every single article ever written from the Psychotactics archives.
This includes all articles from the year 2002-2007. In your hands,
you'll have an instant inspiration that you can draw upon when you
write an article. |
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| #2: 12 Article-Starters worth $300
(Premium) |
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Often the hardest part about just about
anything is starting up. Well, it's not such a big problem if you
have a bunch of article-starters. With the Premium Option, you get
a dozen ways to start up any article. And minutes later you're vrrrrroooooooooooming
off. |
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| #
3: (Worth $1500) Three
Critiques by Sean per course(Premium) |
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Every time Sean critiques a sales page
or any marketing material, there is a fixed fee of $500 per hour.
As part of the Program, you will be entitled to three complete critiques
per course worth $1500. (Note: Critiques are valid until 6 months after completion of each course). |
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| #4:
Hidden Resource Links |
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Where do you get business case-studies
by the dozen? Where can you see examples of great article-writing?
These hidden resources will be given to you, so you can make your
work of article-writing much easier. |
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| #5: Special Password Protected Forum |
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The forum will be just for those doing
this course, and will be monitored by Sean. All the questions you need
to ask, will be answered on this forum, thus ensuring you're never short
of solutions to your copywriting and strategy problems. |
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| #6: Email Support For Three Months |
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You know how you always need something
clarified? Well you will have email access to Sean for three months after the course. |
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Very
Important: Read this. The program is closed. You have two options. Look below.
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Eligibility:
You will have to have purchased and read the Brain
Audit.
If you do not own a copy of the Brain Audit, please avoid
making the payment below. If you have a copy, please
go ahead.
You'll learn a lot and you won't regret signing
up. That's a promise.
YES I
have read The Brain Audit.
YES I
am ready to join the Article Writing Course ! I don't want to miss out!
Note: The first installment is non-refundable
Note: All Payments are in US Dollars.
*Three Critiques by Sean are
valid for 6 months from the date of purchase.
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P.S. This is the best possible course you could do. And yes, you should read the detailed experiences if you're serious about this course. They're detailed journeys of the participants from month to month as they went through the course. You'll enjoy reading them and it will give you an idea of what to expect.
P.P.S. Limited Numbers: Since I have to personally work with you every single day, I can only handle a few on this course. We never take more than 20 (and often stop taking participants long before 20). If you don't act quickly, you will be more than likely to lose your place to someone who moves quickly.
If you want your clients to take you seriously. If you want to take your career seriously and want to remove the self-doubt that bugs you all day, then take a decision and get started. The sooner you get started, the better, as you'll get the notes/audio etc. well in advance. (This just gives you an added advantage. The course will still be a solid course and you'll have time to absorb the material even if you do happen to see this page at the last minute).

Warm regards,

Sean D'Souza
P.S. If you need this course, and are hesitating, just remember that he
or she who hesitates is lost. The law of nature is simple: Sow and you
shall reap. You have to be prepared to sacrifice today, for even greater
gain tomorrow. Like you, even I struggled from month to month. Now the
copy I write, brings me tens of thousands of dollars each month. I too
was scared and still am when I have to make a big decision. But I know
from experience, that if I don't make the sacrifice earlier, I never get
ahead in life. If you want to get ahead in life, this is your moment.
Don't hesitate.
Questions?
If you have questions, please email me directly
using the link below (it's right at the bottom of every page), and let me know how I can help.

Goods and services provided by
Psychotactics (Po Box 36461,Auckland, New Zealand).
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for
goods and services provided by Psychotactics. |
The Article Writing Course
What you will learn in this course:
1) You'll write faster than ever before.
2) Reduce the frustration of never getting past the first line. Never fear the blank page ever again.
3) Create content that is so captivating that customers read every word--and consider you the expert in your field.
There are conditions for the Article Writing
Course.
You have to have:
1) Read the
Brain Audit.
2) Fill In A Form That I Will Send You After You Sign Up.
3) Read the experiences of previous clients who did this course. This is not a course for people who want a magic bullet. It's not for wimps or get-rich quick folks.
If you don't meet with these three conditions, you will not be accepted
for the course.
Testimonials
(Note: Not all testimonials below refer to the Article Course-some refer to the quality of the articles themselves)
"Believe it! Sean's methods work! I'm thrilled and astounded!
By using Sean's methods for just ONE article to get more business, we got 62 responses!
We are well on our way to meeting our revenue goals. Thanks Sean!"
Diane Winder, Marketing Manager, Educational Consulting
"I just finished reading your Psychological
Tactics of Headlines. I was really impressed.Having knowledge of something is good, having the ability
to convey that knowledge to others is special. Most of the marketing gurus have the know-how to make
money, but they just don't seem to have the ability to actually teach others how to duplicate their
efforts.Teachers are a special breed of people. You sir, possess that ability.I found your work to
be a comprehensive report delivered in such a manner that absolutely everyone can understand and implement
immediately.Thank you."
Dan Noakes
aztekltd.com
"I've always liked Sean's whacky
style. He reminds me
a little of Gary Halbert, from down under."

John Forde
jackforde.com
(John Forde is an accomplished copywriter who's in big demand for copy,
speaking and training)
"Running into Sean is like running into abrasive
sandpaper. He really scrapes away at your business soul. He gives your
business the angles not yet explored. And wipes away traditional thinking.
And that's just for starters."

Eugene Moreau
CEO-Edge 4
(Eugene is the creator of the 13 Box System, and his company has worked
with top-notch companies worldwide)
"Sean D'Souza is to brains what Tiger Woods is to golf."
(Yes, yes, we know about Tiger. But this is about golf, and not about the extra-curricular activities).

Jay Conrad Levinson
Author, 'Guerrilla Marketing' series of books
"I read and re-read the copy on the
website the night before (the training). I printed it out and read it
again.
It just sucked me in. The pull was pretty irresistible. I figured I had
to find out if this was the real thing.
And so, I made the 100km drive
to the workshop. And it's one of the best decisions I've ever made. "

Samantha Feldman
Ex-GM Marketing
Spotlight Group
Australia
(Spotlight is a $400 Million Group)
“I can
only say this. If you aren’t using Sean currently, you should be,
because next year he’s going to be TWICE as expensive!”

Ryder Senior, Managing Partner-Frog Prints
"Sean D’Souza
makes me paranoid. He is a master of the consumer mind.
Every word he writes, I wonder “Is he trying to manipulate my mind?”
“What does he want me to think?”
Sean is all about the psychology
of marketing. His advice is extremely compelling and makes intensive,
mind-splitting points that make you crave his articles."
Jim Kinlan at TemplateZone.com
"If gods walked on earth, you'd be my Marketing
God. I just read your article, "When Do You Stop Marketing To Customers?" and I have to say that it's
one of the best articles on marketing I've read in a long while.
Every word you wrote is true. You've made your point in a short article
much better than most authors could in an entire book.
Your writing style is captivating, clever, unique, entertaining, uplifting,
and easily absorbed. And best of all, you're able to do all that without
any BS! That's great--Keep up the terrific work you're doing!
Mario J. Con
Zans Media, Inc.
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