
Why Skill Upgrades Are
Not A Luxury
|
Why Skill Upgrades Are Not A Luxury
Surely you've heard of the phrase regarding lousy carpenters.
And lousier tools.
It runs like this: A bad carpenter blames his tools.
Well I agree.
And I disagree.
A great set of tools are useless, even dangerous in the hands of an
amateur. But on the other hand, a great carpenter should never suffer with
trashy tools.
And I say this, because I've seen so many people wasting away their
talents, because they insist on avoiding the upgrade.
And this reminds me of a designer I worked with a while ago.
There she was doing layouts in this archaic version of InDesign.
Which is fine, but the archaic versions are archaic because they
slow you down.
They do stuff the inefficient way.
They make your process drudgery.
And then you wonder: Where did the time go?
The time doesn't go anywhere.
You and I refuse to understand that we need to upgrade.
Upgrade our tools.
Upgrade our skills.
And not just once in five years, but on a consistent basis.
But surely you upgrade your skills...
Well, when was the last time you went to a seminar?
When was the last time you took three-four days off to learn a new program?
When was the last time you took a nice big chunk of time to learn something,
or get yourself the tools you need?
Remember the designer I was telling you about?
She was still using this clunky version of InDesign.
She said she didn't have the money to spend on a new computer.
Or new software.
Then she went on vacation.
And we all do this kind of crazy stuff.
We fail to see that the tools and the skills we work with will create
tens and hundreds of vacations. That we're literally wasting our lives
if it takes us two days to write a decent article. Or seven hours to
do a waffly layout. Or eleventeen days to do a presentation that's
mediocre at best.
You can't be the world's greatest rally driver in a crappy car.
You can't be the world's greatest chef with crappy ingredients.
You can't be the world's greatest computer whiz with Microsoft-DOS.
That's why I bought a Mac when I have five PCs already.
That's why I bought a 'Global' Knife (worth $200) when I have twenty
other knives.
It's not a brand image issue.
It's a real difference.
The Mac works better than anything I've worked in PC (and believe
me, I'm pretty well versed in dozens of programs--because I love
tinkering with programs).
I can do more, and do stuff faster and
better with the Mac, than I can ever do with my PC.
The knife, that 'Global' Knife.
I wake up every morning dreaming of cutting onions and cutting
garlic.
I savour the thought of slicing tomatoes. I fight with my wife to
make breakfast (and she lets me win most of the times—funny that!)
It's the equipment.
A person that falls in love with the equipment falls in love with
the process. They have to. There's little choice.
And the opposite applies as well.
A crappy knife means I'm indifferent to making breakfast.
A PC means that I do my presentation cursing all the time.
A bad carpenter blames his tools.
But a good carpenter wakes up dreaming of using those magnificent
tools to build a mansion.
And build it fast!
Next Step: Get free quick tips and tactics on marketing strategy, sales, presentations, etc to move your business ahead.
Don't miss the Psychotactics iTunes Podcast
Next Step: For a template on how
customers think, and do what they do,
and why they back away at the last minute, have a look at The
Brain Audit.
|

Why Do Most Headlines Fail?
Sign
Up for the PsychoTactics Newsletter and get access to a detailed report
on "Why Headlines Fail (And how to create headlines that work)"
"The caring that Sean brings to the work is so evident- he wants us to succeed so much, you can feel it with every fiber of your being.
What can I say? Sean's a madman!
A lovable, effective, irrepressible, genius of a madman, but a madman nonetheless. And his system of training, brings sanity to the madness in a delightful way.
Mad, he's raving mad... and the world would be better off with more nutters like Sean."

Mark Silver
Portland, Oregon
Heartofbusiness
“Sean D’Souza is a master at quickly communicating how to
massage human brains to buy. So it’s you who’ll have the last
laugh when you boost your business with the Brain Audit.”
Brian Clark, CopyBlogger, USA
Read how The Brain Audit can help you...

"I only read three newsletters, Sean D'Souza's is one of them.
He's one of those very rare individuals that has something unique
to say about the info marketing business.
I don't care how much you think you know about info marketing or how many
of the "gurus" you've studied with, Sean has solid, on-the-money
advice you probably won't hear anywhere else - and he's followed
his own advice to create a business that's truly enviable."
Ken McCarthy, Internet Marketer since 1993 and organiser
of The System Seminar
|