Every marketing plan is based on attraction and conversion. So why is that a mistake?

(Most marketing plans don't factor in consumption. Yet, consumption is the core. Even if a customer buys your product, but doesn't use it, they'll never come back for more. And the revenue lies in fewer customers coming back many, many times!) 

Fewer customers? But I want more!

Conventional business models tells you that you need to have a huge number of clients at the top of the funnel. That if you have fewer clients, you're going to suffer--and suffer like crazy. And conventional business models are right. But only half-right. Because conventional business models, are based on a factor of attraction and conversion.

And here is how attraction and conversion works...

Attraction and conversion is about getting clients, and selling them a product or service. And then once you're done, you can hope that those clients come back again, but you can't guarantee they'll come back. So you have to go out and find newer clients. And you have to spend time and money, and energy trying to find clients all the time to fill that darned funnel.

Back in the year 2001, that funnel was driving me bananas!

I didn't want to be the sleazy salesman from hell...

I found that there were ingredients...

These ingredients were like 'magic beans'. I found that putting the 'ingredients' together gave me immense clarity, and enabled me to say what I wanted, instead of depending on a third party (such as a copywriter) to say it for me.

Most people will tell you, you need a good sales page on your website...

What you really need is a detailed roll-out of strategy on how buying decisions are made; what causes urgency; pricing strategies; and how to get customers to not just buy, but to keep coming back.

Come back again: That's the core of business

Most businesses concentrate on attraction. Yet, it's consumption that creates the most profit, both in the short term as well as the long term. Learning how to use technology and psychology to create the trio of attraction, conversion and consumption in repeating cycles is what will get you an unending stream of clients, as well a steadily increasing profit.

The reason why business strategies fail is because of a lack of understanding of the trio called attraction, conversion and consumption.

Consumption is really simple to understand. It's about 'eating' what you've ordered. So if you are 'attracted' to a restaurant, 'conversion' takes place when you order a meal. But 'consumption' doesn't kick in, till you actually eat the meal. And in business, many customers may order a meal, but never eat it (e.g. don't you have books you've bought but never read?)

In order for clients to keep coming back to your 'restaurant', and keep eating the 'meals' on a regular basis, you need to have a powerful strategy in place.

A strategy that guarantees the return of the customer. That will not only get the customer back, but over time, the customer will buy more from you, and buy at higher prices. But how do you create a system that's simple, elegant as well as effective?

Presenting: The Attversumption MasterClass HomeStudy

Or to put it another way, the combination of 'Attraction + Conversion + Consumption' (That's Att+Ver+Sumption...put together).

The Attversumption MasterClass HomeStudy where you learn exactly what causes customers to buy. But it's not just another blah-blah seminar. It covers intense learning about what causes customers to hesitate. How customers are driven to the want factor. And how you need to engineer sales around a pre-determined sequence of steps you have to take to make sure that customers are eager to buy--even when times are tough.

And this factor of Attversumption invariably teaches you to put words down on paper. To have control over those words. And know where to start. And where to stop. And why your customer is going to buy. And why that customer is keen to buy right now.

This Attversumption MasterClass HomeStudy is engineered to do the following:

1) Improve your persuasiveness.
2) Reduce the frustration of never getting past the first line.
3) Create a strategy that is so captivating that customers buy from you (in good times and in bad).

We use a core system to achieve the above:

1) You learn how to create powerful strategy . And while you're still learning, you start working on your own business. You learn the concepts, and you immediately work on them on your own.

2) The added training in a special password-protected website, where you can get clarifications and continue working on your project for a whole 45 days.

In effect, what you're getting is a comprehensive training system. You'll also get hands-on advice in the forum, which enables you to make changes instantly. And of course, you get results.

Read how Mark Silver got specific results

"You know, before I took Sean's class, I was doing pretty well. I'd been selling out my classes for the last year and half, and my business was growing steadily. Why did I sign up?

Well, I still felt like I was stumbling around a bit every time I went to write a new webpage or email- I was using a template, but not really understanding it. Plus, I had recently published a book, and the product sales felt like they were a fraction of what they could be. Even so, I wasn't completely convinced.

I hesitated so much that by the time I signed up, I had missed the first two classes, and my schedule kept my from attending a third one. I don't know why Sean even let me in.

Even missing those classes (I got to listen to the recordings), I learned a ton. I finally understood all the pieces of what made Sales Letters successful. And, I completely rewrote my product sales page based on what I learned, and Sean's feedback.

Last month, I beat my sales goals of that page by 50%, and by the time I was six days into February, I had already sold a third of my January total. The results I got from this, and Sean's seemingly inexhaustible knowledge (I hope you don't mind me saying it, Sean, but you are a bit of a madman in the content department), convinced me to sign up for the Protege Program."

And then in a follow up email, Mark wrote:

"Last month, I beat my sales goals again, by 50%.

And I'm amazed how the ingredients have almost nothing to do with copy itself-plus I've learned how to segregate lists, and stop annoying clients and speak only to clients who are interested and not just about everyone.

I've nearly sold out two classes and that's something that has never happened before. That's worth $11,000 to me.

And anybody who wants to make it (their business) work needs to take this class."

Mark Silver,
heartofbusiness.com
USA

So how can the Attversumption MasterClass HomeStudy help?

Good question.

The Attversumption MasterClass HomeStudy teaches you the foundation; the bedrock of what makes a great attraction, conversion and consumption strategy tick. You'll learn the simple, yet extremely powerful secret that goes back thousands of years, which enables you to turn your business into a virtual magnet. Without this strategy, most products and services struggle to succeed, simply because they fail to rollout the sequence. The magic is not in the 'single moment', it's in the sequence.

What's amazing is that you can take this understanding of the sequence, and once you put the ingredients together, you start moving up into the realm of top strategists.

Me, a strategist? You must be joking!

The essence of this training is in the understanding of what's happening in the customer's brain. Once you understand these core factors, and how they're placed in a page, or an ad, or in a strategy, you'll never be the same again. Why? Because you'll have learned that this so-called-witchcraft is really a matter of understanding.

And the Attversumption MasterClass HomeStudy is specifically designed to make sure you not only absorb the information, but also get immense confidence.

And here's a precise layout of what to expect at the MasterClass HomeStudy

As you can clearly see from the diagram above, the workshop isn't just a hit and run. It's designed to create a factor of control in your strategy. One of the biggest reasons why we don't implement information effectively, is because most information is simply an information-dump. You get no time to absorb it, make mistakes, and have someone help you fix those mistakes in real-time.

Plus once you get back to your place of work, you still need some ironing-out of issues. Most workshops aren't designed like the one above. And that's what makes this workshop so very different. Not only do you learn, but you implement. And implement under guidance. Which makes a world of a difference to your confidence and your skill, in creating a constant cycle of attraction, conversion and consumption for your business.

The Attversumption MasterClass HomeStudy: Say Goodbye to Struggle

In the Attversumption MasterClass HomeStudy, you'll learn the core of strategic marketing, how to rollout a strategy to sell products/services through words, and how to craft attention-getting headlines that instantly grab your customer's attention.

• The big mistakes made when trying to attract a customer--and how to fix them.
  
• The Secret of the Sequence: How to create a specific 'pre' and 'post' strategy for sellling.
  
• How to encourage consumption, and get greater sales from fewer customers.
  
• The key factors of conversion. How and why they all play their role.
  
• In-depth understanding of the 'Want Factor', and why it's so critical to your business success and sales.
  
• The exact reasons why customers buy. And the reasons why they don't buy.
  
• Learn scientific, step by step system to write information that sells -- even if you've never written before (and don't consider yourself a writer at all.
  
• Learn which headlines get attention and why - Tested over 4 years and two months, head to head with competitive headlines (Don't just copy headlines. Understand how they work). This is not just crucial for your website, but also critical for presentations, white papers, reports and other media.

And more...

• Why most pricing is based on randomness, and how to ensure scientific pricing.
  
• The secret to increasing prices without losing any customers.
  
• How to create price-grids that enable customers to buy higher-priced items consistently.
  
• How to create signature stories with precision and consistency. And why signature stories help sell products/services faster than ever before.
  
• Why the first 50 words matter. And how to make them matter with this simple secret.
  
• The intense power of the Next Step. Which are the elements that take a customer from merely reading to deciding to purchase.

And even more...

• Why the wrong visuals/graphics will destroy the best marketing campaign. The biggest mistake made with graphics--and why you need to fix it right away.
  
• One factor that will increase your sales by 25% to as much as 65%
  
• The Myth of the Sales Page: Why the best sales page doesn't work in isolation.
  
• How to get testimonials that suck in customers time after time.
  
• How to stop annoying clients by using simple segregation.
  
• How to choose photos. And how using the wrong photos makes sales negative.
  
• And how to build confidence and focus. These are the key elements to making your product/service stand out and sell time after time.

And if you've bought any of our products before (you have, haven't you?), you'll realise that all of this teaching is given to you in a structured manner, not just as an information-dump. Each teaching is layered one above the other, so that you learn and move on, having learned. And you not only learn, but are able to implement and audit. Which means that you can actually see for yourself, what you've got right, and what you've got wrong--and how to fix it.

I've probably said it before, and I'll probably say it again, but the difference between this workshop and any other is simply: Structure, structure and structure. The structure is what helps us learn. And that's what I'm focused on getting across to you.

Three Simple Reasons Why You Should Be At The MasterClass HomeStudy HomeStudy

#1: It's more economical than most coaching :)
The entire course costs far less than what most consultants or coaches will charge you.

Most coaches and consultants will charge you between $750-2400 per month. And many of them don't even have the practical experience. You'll get practical experiences on training, consulting, info-products, marketing, selling and no B.S.

#2: Another reason is that this program doesn't promise instant riches or amazing, fantabulous money in the bank!

I've been to workshops that promise you the world--and deliver little or nothing. I have no grouse against those type of workshops. And for those who find the desire to get rich appealing, they can go to those kinds of workshops.

The only system we've found that works consistently, and is without hoopla is the one we can show you. And you can ask any questions, and there are no secrets. Any question and you'll get a straight honest answer, no matter how awkward the question. Yet, the results are more than apparent. We've grown our business one heck of a lot using these principles. And so have our clients (as is apparent from the testimonials on this page).

What's more this wasn't done with an army of staff. Most of our clients are atom-sized businesses. And even at Psychotactics, we're a staff of two (me, included!

Steven Washer
MedView Media Marketing Innovations
Medical Video Marketing
Windsor, CT 06095, USA

Why is a Psychotactics Workshop different? Because it's about ethically doing things profitably, as Steven Washer will tell you based on his experience at our last workshop in Campbell, California (Note: This video testimonial is about the Website MasterClass HomeStudy and not about the Attversumption MasterClass HomeStudy)

#3: The course is designed to learn while having loads of fun

You get taught a concept: You apply the concept: You can discuss the concept on the forum. That makes the learning more valuable and permanent.

Lisa Mandic
River Empowerment,
Consultant and Trainer
Auckland, New Zealand

Lisa tells you how she can work with things that she loves, and how she can now spend more time with her family. And why Sean is an annoying teacher. Annoying? Find out why! (Note: This video testimonial is about the Website MasterClass and not about the Attversumption MasterClass HomeStudy, which is being held for the first time)

Are you really intimidated by the fact that others at the workshop will be miles ahead of you? Find out what Becky thought, and what she found.

Becky De Grossa
Vibrant Practices
Psychotherapist Coaching
Boulder, Colorado, USA

(Note: This video testimonial is about the Website MasterClass and not about the Attversumption MasterClass , which is being held for the first time)

Watch the fun, activity and warmth...and lots of laughter at a Psychotactics Workshop. The participants you see are from Europe, from New Zealand, Australia, and from pretty much every state in the United States. Note that there are small groups, not monster auditoriums where you're just a number. And you can find out for yourself, when you come to Campbell, California.

(Note: This video testimonial is about the Website MasterClass and not about the Attversumption MasterClass, which is being held for the first time)

What's behind the scenes? What exactly does the Attversumption MasterClass HomeStudy contain that's not found elsewhere in other marketing strategy-related information?
Complete notes with graphics and information that's easy to follow and implement		Examples of businesses that use the concepts and WHY they've been successful
Where do you start? Most workshops leave you floundering. Well, with this workshop, you have a complete plan where to start.		Strategy isn't quite strategy if you don't know what's happening. You get information with callouts that explain every step of what's happening.
Mindmaps let you quickly remember what you've learned. You can reference back to the mindmaps or the bonus video of the slides. This means, even many months from now, you can have instant recall.		Every concept is explained in great detail. Not only do you get exact graphics outlining the steps involved, but you also get the emails/autoresponses linked to each step (yes, complete emails) and explanations for everything.
What's a business plan without a checklist? Once you're done learning, you need to have a systematic checklist to ensure that you don't miss anything. With this step by step checklist, you can assemble the elements to put together a powerful strategy, as well as roll out what needs to be done with clockwork precision.		Learn in great detail how to do specific tasks--and how to do them well. e.g. create signature stories, write headlines that attract attention consistently. Most courses teach you how to just 'copy' without understanding why things work, and why they don't. In this MasterClass HomeStudy, you actually learn why everything works--and therefore how to replicate it endlessly.
And there are no secrets 1) You'll get the complete sequence of strategy as we run it here in Psychotactics. Every single step and what we do to attract and keep customers, and keep them coming back. 2) You'll get the entire model of how to keep customers coming back to buy at higher price points. 3) You'll get the complete architecture of a rock-solid business. It's a template with precise information and will give you an insight and direction into your website (and business) like never before. 4) You'll actually get all our emails. The sequence of the emails. And what you need to do when, how and why.

“I know we have a great product and service, but getting new clients-- apart from referrals-- was not quite working for us."

Surely it wasn’t just “poor copy”. Well your course has opened my eyes up to a whole new way of doing business, not just writing copy. This is a Strategic Framework that guarantees success.

Sean you are a genius. A Leonardo di Vinci of your trade. Your unique blend of humour, analysis and emotion meant I couldn’t wait till our next session during the programme.

It’s rare to find an individual who can combine “the art” and “science” of business in such an entertaining and engaging manner.

I’ve had several takeaways, but primarily :
1. Getting into the brain “the mindset” of our potential customers.
2. The importance of structure, measurement and causality in every part of our business, especially our marketing.
3. That great copy gets great results.

As a provider of business to business professional services you are literally missing out on endless possibilities and possible millions of dollars if you don’t do this course. And finally if ever the saying “if you want something done ask a busy person” was true, it’s true for Sean.

Every commitment and promise you made was delivered on time and always with some value added extras.

P.S. I’ve also used parts of the copywriting course in our proposals since the programme and have won over $21,000 worth of new work. A great return on my initial investment in anybody’s book. Why did I wait so long before?

Paul Mitchell
Managing Director
The Human Enterprise
Sydney, Australia

But what if you don't get your value for money?

What is the cost of the HomeStudy?

Cost: The cost of the HomeStudy is $2445. You can also pay in four installments.

Some of the topics that will be covered:

The Goodies

# 1 Big Bonus: E-Book on advertising ads worth $750
		Ever wonder where you can get great ads that have worked in the past? Now you don't have to wonder any more. This big bonus of 'Great Ads from the Past' will give you an insight into what worked spectacularly well in copywriting--and how to use the knowledge time and time again in your copy in the future. You'll be entranced with this bonus and refer to it, many, many times in the future--as you're writing your copy.
#2 The Entire Copywriting and Salesletter Course:worth $2500 (with Premium only)
		Imagine getting every single audio of the copywriting course. This course is priced at $2500 with its own set of training materials. Plus you get a full-year's access to a password protected website, where new information will be updated on a regular basis. All of which is extremely useful to incresing your skill, while increasing your income.
# 3: (Worth $6000) Three Critiques by Sean (with Premium only)
		Every time Sean critiques a sales page or any marketing material, there is a fixed fee of $2000 (at the very least) per critique. As part of the Program, you will be entitled to three complete critiques worth $6000. (Note: Valid for 6 months from date of purchase).

Very Important: Read this
Conditions: There is one conditions for the Attversumption MasterClass HomeStudy. 1. You have to have read the Brain Audit If you do not own a copy of the Brain Audit, please avoid making the payment below. If you have a copy, please go ahead. This is just to ensure that you get full value out of this program. Frankly, I only want to deal with clients that are willing to understand, implement and move ahead in life. YES I have read the conditions and I fulfill all of them. Sign me up for the Attversumption MasterClass HomeStudy! I don't want to miss out!
Course	Attversumption MasterClass HomeStudy	Premium Attversumption MasterClass HomeStudy
3 Day Workshop CDs
Notes from Workshop
Big Bonuses
E-Book on advertising ads (worth $750)
Mp3 downloads for all 3 days (worth $500)	-
The Entire Copywriting and Salesletter course Download (worth $2500)	-
PLUS: (Worth $6000) Three Critiques by Sean	-
Special Price	$2200	$2445
Two Payment Options
Option 1: Single Payment (save $100)	$2200	$2445
Option 2: 4 Installments Payment *Shipping is extra	4 Equal Payments of $550 (Monthly) *	4 Equal Payments of $612 (Monthly)*
Note: All Payments are in US Dollars. Note: The shipping cost is non-refundable. Note: First Installment also includes the shipping.

Remember, the fees for this course are not cheap, but remember you get what you pay for. As you've seen in the past, you'll get your money's worth, and a whole lot more.

If you have any doubts about how economical it really is, simply pick up the phone and call a business coach. Just ANY coach will charge you more than this fee for consulting. If you want proof, just pick up the phone and call a local coach. Or feel free to call any participants who've done a live workshop with us before (yes, any!). We can even give you names and contact details if you like.

Yup, that's it from me.

Warm regards,

Sean D'Souza
P.S. If you need this course, and are hesitating, just remember that he or she who hesitates is lost. The law of nature is simple: Sow and you shall reap. You have to be prepared to sacrifice today, for even greater gain tomorrow.

Like you, even I struggled from month to month. Now the copy I write, brings me tens of thousands of dollars each month. I too was scared and still am, when I have to make a big decision. But I know from experience, that if I don't make the sacrifice earlier, I never get ahead in life. If you want to get ahead in life, this is your moment. Don't hesitate.

And remember, you're covered by our iron-clad guarantee. If this course still doesn't work for you, I'll be happy to give your money back with a smile. So take the leap now, secure in the fact that you're in good hands.

Concerns? Questions?
If you have questions, please email me directly using the form below, and let me know how I can help.

Goods and services provided by
Psychotactics (Po Box 36461,Auckland, New Zealand).
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by Psychotactics.