June 2008

The Second-Most Important Sign At the Airport

Second most? Why not the first most important sign? Surely if you have to go, you have to go, you have to go, right? Wrong. Notice which sign passengers look for as soon as they get off the plane. They’re looking for the ‘baggage claim’ sign. It’s when they see the ‘baggage claim’ sign, that [...]

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The Ten-Eyed Person Visiting Your Website

If you look around you on the Internet, you’ll think the average visitor to a website was a ten-eyed monster. Because almost all the websites or blogs you visit, have all this clutter. Clutter that forces your eyes to go bouncity-bounce before it can even work out where to go–or what to do. And that’s [...]

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A Swift Kick

Oh yeah, you want the perfect website. Oh you’re not able to get past your first page of your info-product. Hey, we’ve got just the service for you. But if you prefer your derrière to be a lot less sore, then there’s a way out of this mess. It’s called the 70% Principle. Use it. [...]

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The Dracula Syndrome

People buy from Draculas. Simply because Draculas make a very, very, very compelling argument. But do you want to be one? And is it really possible to sell without becoming a snivelling, blood-sucking Dracula? Bookmark on Delicious Digg this post Share on Linkedin share via Reddit Subscribe to the comments on this post Print for [...]

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The Main Difference Between Extroverts and Introverts

So I’m an extrovert. I like being around people… I like talking to them. I certainly don’t mind being the center of attention. And you know what? Introverts like being around people. They like talking to them. They don’t mind being the center of attention. And if you’re an introvert, you may think I’m nuts. [...]

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Why Strategic Alliances Matter

Nothing is more important to a business–well, our business–than strategic alliances. And there’s a reason why. When we started out, there was nothing. Vast emptiness. Sure we had five or ten pages of good content on Psychotactics. But other than that we had nothing. No subscribers. No visitors. Nothing. What’s critical is that we also [...]

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