Psychotactics

Have you wondered why you get Writer’s Block? And what Writer’s Block has to do with fire-drills and 800-pound gorillas?
Let’s start with the fire-drill, shall we?
The reason why you had a fire-drill in school or at an office, isn’t because the organisation likes making you run out of the building, and onto the street.
The biggest [...]

So maybe you don’t have a massive to-do list. And maybe you do.
What you most certainly don’t have is time set aside for chaos.
So what’s ‘time for chaos?’
Every single day as we are ‘getting things done’, we almost always run into downtime. This includes us having to put out an emergency, or just getting [...]

Should you always be testing?
No, you should really take time for toilet breaks, coffee, and other things in life. But other than that, yeah, you can spin your wheels forever if you aren’t testing.
And despite your wheels spinning like crazy, you’ll still get pulled up by a cop car. The cop car is the [...]

So yes, I asked for suggestions to the blog.  Now admittedly, it’s very, very hard to  make a choice but I had to choose in the end. And here are the winners. (Note: I haven’t been able to implement all the suggestions yet, but I have done some of them–and the rest are on my [...]

The problem is that we’re all newbies.
And we’re all trying to sell. Which is why we can’t um…CSS (See cartoon above).
And the reason why you can’t sell?
You’ve got the wrong end of the stick, my friend.
You don’t sell.
Customers buy.
If you’re trying to flog your stuff, you end up in CSS territory.
And then you [...]

So what makes an information product really, really sticky?
Oops, we covered that, didn’t we?
And if you listened to the audio, that tiny 2 minute audio, you’d have intellectually grasped the concept. And when you watch this video, the concept of the Unifying Theme will come home to you.
You’ll notice it anyway, but here’s a clue: [...]

There are sticky books. And crappy books.
Sticky audio. And crappy audio.
Sticky TV series. And crappy TV series.
So what makes one better than the other?
Not surprisingly, it’s the unifying theme.  So what’s a unifying theme? And how can you can make your information product (whether it be a report/book/audio series etc.) better? Click on the audio [...]

How easy can you make website testing?
When you strip all the jargon out of testing, you get clarity.
And here are six simple messages. In cartoons (What else would you expect?)

My comments: This was easily among my most favourite of the lot. Because it was a difficult topic. I mean how do you simplify multi-variate [...]

Cartoons on testing? Aarrrrrrgh, what is the world coming to?
But hey, doing something is all very fine. What you really need to do is test the darned thing. Is it really working as it should? Is it working better than it should (and you’re unaware?). Or are you just banging your head against the [...]

Sean’s cartoons on the Google Optimizer Blog
It’s not every day that Google decides to publish stuff.
And yet these cartoons were posted on the Google Blog.
So why is this post going under the ‘Human Nature’ category?
It’s because cartoons appeal to human nature. Yes, we all love information, but we also love entertainment. And when you combine [...]