Have you ever had a client who won’t listen to you? Let’s say you’ve got certain marketing strategies that will work for the client, but they sure won’t listen. They think their way is the best. Of course at this point there are two things you can do. Either buckle in and do whatever the [...]
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If you look at the major TV interviewers, you’ll notice something quite quickly. They’re not sloppy. They’re not crappy. And there’s something that marks them out from the average interviewer that you hear on most podcasts. All the interviewers seem to have a set of questions. And an agenda. A TV interviewer will almost never [...]
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Everyone can tell you when an interview is crappy. But do you know the secret to great interviewing techniques? In today’s world you’re more than likely to do an interview either through text, audio or video. And it’s important to understand the structure of a crappy interview, long before we look at a good interview. [...]
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Here’s a pop quiz. If you sent out a product worth thousands of dollars. And added a bar of chocolate. What would the client remember? The thousand-dollar product? Or the $3 chocolate? At Psychotactics, we often send out home-study versions of our courses. Some of these courses are rather expensive (yes, there’s a reason why), [...]
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If you’ve got one product or service to sell, you don’t have much of a headache But let’s say you have two, or three products. Or like us at Psychotactics, well over twenty-five different products and services. What do you do then? You provide direction Direction like you see at any airport in the world. [...]
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