Psychotactics

Hi, this is Renuka. And if you’re reading this post you’re more than likely to have received an email from me. (I’ve posted the email below, if you haven’t already read it).

But if you have, then here’s what I’d like you to do:
1) Wish Sean for his upcoming 40th birthday by posting a comment.
2) Let [...]

Web 2.0 is built on a massive myth.
The myth is that customers need to talk back to you.
That they need to comment.
To post a response via text.
Or audio.
Or video.
And it’s a myth, because response it doesn’t take into account the lurkers.
Lurkers don’t feel the need to post.
Or to comment.
Or to do anything that non-lurkers do [...]

Imagine you went for a date with a person you hadn’t met before.
And your date wore a paper bag on his/her head.
He/She refused to show you his/her face.
That date refused to tell you anything about his/her past.
Or let you into any information at all.
Instead what he/she gave you was a résumé.
A résumé containing all the [...]

Most people think that demand and waiting lists are one and the same.
And they’re not.
A waiting list is the real power-toy.
If you go back in time, way back in time, when you were in university. And there was this girl. Or this guy. And they were both in great demand. And you’d think, hey, [...]