Psychotactics

It’s time to sleep in heavenly peace.
We’ll be back in Feb, after a good sleep. Expect to see some dramatic changes in Feb

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Most companies benchmark their business on revenue earned. Which is stupid, eh? I mean revenue means nothing if you don’t benchmark the actual profit.
But is it stupid to benchmark profit as well?
Yes, it is. Because gross revenues and profit are a nice-to-have but not critical indicator. The most critical indicator in a business is always [...]