Psychotactics

Anyone can become a great chef—if you have the right emotional training to back you up!
Benjamin Zander, famous orchestra conductor and co-author of the ‘Art of Possibility’ has a story to tell.
Benjamin had a twenty-five year old problem.
He had thirty students that were going to go through two semesters of training with him. The students [...]

Conversion fails for simple reasons.

What are you buying? The cloth or the fact that you can boast you went to Barcelona?
Labour pains vs. Baby
Which of the two would attract you if you were a woman? You’re saying baby, right?
But look around you.
Every stupid marketer on the planet is selling his product or his service.
They’re talking [...]

Bjorn Borg, master of the wooden tennis racket
In the early 1970s, men’s tennis was dominated by Americans.
In your wildest imagination you would not believe that a Swede would change all that.
The name of this Swede was Bjorn Borg.

In less than 10 years, Borg made an entire country ‘talented.’
Some of the most impressive [...]

Is this T-Shirt available?
If you ask a stupid question, you get a stupid answer.
Or if you ask a question that’s engineered to get the answer ‘NO’, then you get the answer ‘NO.’
And most of your education, my education, and everything we’ve learned is engineered around getting a negative answer.
But what if we changed the question?
What [...]

I may have heard Chopin’s Prelude No.4 a least a dozen times.
Or may have never heard it at all.
I couldn’t tell you for sure, you see.
Because there’s all this classical music playing in the background when I go to hotels. And to airports.
And I’m not paying attention.
But there was this one time I did pay [...]

By the time you read this post, I’ll be well into the heart of Spain. These are some books on Picasso (as you can tell).

Imagine you went to a friend’s house today.
You’re in your friend’s kitchen.
And you see a chair.
And you sit down on that chair.

How do you know it’s safe to sit on that [...]

I’ve seen it at presentation after presentation.
A speaker will say something funny, and the audience will laugh.
Not some pathetic laugh, but a nice big laugh will erupt from the crowd.
And the speaker continues speaking, almost cutting out the sound of the laughter.
And if you’re a speaker, all you’re doing is being rude.
When an audience laughs, [...]

Have you ever seen fairy lights on a Christmas tree?
Each bulb is connected to each other.
Yet if one bulb fuses…
The next one seems to fail.
And then the chain seems to break.
So if you started out with five hundred lights on your Christmas tree, the failure of one bulb could take away the glow of about [...]

How “do” you deal with refunds?
Here’s how we deal with refunds.
Technically speaking, any product has a 30-60 refund policy. And legally speaking, you’re within your rights to stick to your policy if you choose to do so. After all, when a customer agrees to the purchase policy, they’re “signing a virtual contract”.
But in reality, no [...]