May 2009

How Your Competition Can Bring More Revenue Than Customers

So you’re all focused on customers. Customers bring in the bread, the butter. And yes, sometimes the jam. But if you focused on competition for an itty-bitty while, you’d find that you could have a lot more jam. Doesn’t make sense? Well here’s how it works. Let’s say you’re selling a product or a service. [...]

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The Role of Get-Rich Quick Merchants

I love the New Yorker (I’ve been a subscriber for years—yes I get it all the way to New Zealand). And this cover summed up perfectly what I wanted to say. Saved me having to draw a cartoon instead. In the year 2003, I went to a presentation in Australia. There were 450 people in [...]

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Should You Outsource Without Learning? Or Learn and Outsource?

You know the feeling of getting home from the airport. You get in the taxi, and as the driver wings his way through the streets, you know your way. Should the taxi driver dart down some crazy avenue, or decide to take you for a spin, you’re instantly able to avoid being taken for a [...]

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The Myth of the Sales Page

Imagine you want to sell a product, service or training online. What’s the first thing you think of when you’re getting ready to promote the product? Why it’s the sales page, right? So you scrub the page; you polish it; and you hope to hell that the customer is going to buy bucket-loads of your [...]

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Why Plan A can severely reduce your momentum

Most people think momentum has only one step. That step is to move forward. And keep moving forward, no matter what the obstacles. These people have Plan A in mind, and by golly, Plan A is going to get done no matter what! But what if Plan A itself is a momentum-killer? So most days [...]

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