Psychotactics

How do you get attention, and keep that attention?
Then how do you get across a cheeky message, while at the same time revealing your personality?
Air New Zealand seems to do it well, even though you may not be paying attention to onboard safety instructions for the squillionth time.
What do you think?
What message did you get [...]

You may think your brain is all hardwired. And that you’re supremely suited for learning.
But in fact, your brain is incredibly at the mercy of the sound environment. And the reason for being at the mercy of sound is because most of our early references as children are purely based on sound. This early [...]

I’ve got news for you. Most people never read your sales page as completely as you’d like them to do so. And the reason they don’t read it, is because there’s too much too read, right?
Wrong!
They don’t read it because they’re doing what all humans do all of the time.
We scan the horizon.
 When [...]

I got a note today from a client who said that she wanted to buy our product, but that certain things on the website made her unsure.

So to put this in perspective, she was looking at our website at 5000bc (which is a membership site). And she said:
1) I found a spelling error on your [...]

If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment.
And it’s perfect because you get the brand new Brain Audit Ver 3.2
Two years in the making…
This book has been two years in the making, and now it’s finally out! And you not only get the book, but also [...]

Yup, that’s an old cartoon but it was 70% relevant so I put it it in without any change
Have you ever noticed a strange thing when you get off the highway onto an off ramp or side road?
On the highway you’re doing about 100 km an hour, and the speed limit on the side [...]

If someone says pass the ‘cheese’, what are they saying?
They’re saying: Pass the cheese, right? Except that’s not the way some kids hear it.
They hear pass the grease. Or pass the peas. Or pass the fees.
And in many cases these kids don’t even hear a word in English. Or Japanese. Or French. All they [...]

It doesn’t matter which website or blog you go to—most of them make one fundamental mistake. And it’s a mistake that can be easily avoided, if only you did one tiny little thing.
That tiny little thing is placing the ‘subscribe’ button in the right place. And to understand the right place, we have to understand [...]