Archive for October, 2009

$2500 Free Workshop: How To (Finally) Get On The List

Saturday, October 31st, 2009

Last week we announced about the $2500 Brain Alchemy Masterclass Workshop
we were giving away. And you were promised that you’d get a follow up email.
Well, tah…dah…here’s the follow up email.
And the link to read more details and get on the list is at:
http://www.psychotactics.com/free-goodies
Have fun
Warm regards from a warm sunny Auckland spring day,
Sean

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The Secret Marketing Motivators Of Weight Watchers

Thursday, October 29th, 2009

Let’s assume you desperately want to knock off some weight. And you’re serious enough to get onto a structured eating system.

Let’s also assume, you were presented with two diets
Diet 1 consists of:
Chocolate.
Cake. Maybe even chocolate cake.
Pasta with Cheese. Some butter chicken.
Vegetables.
Fruit.
Diet 2 consists of:
Vegetables.
More vegetables.
Fruit.
More fruit.
The occasional cake or chocolate
Don’t tell me which one you’ve [...]

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Why Stevie Wonder Doesn’t Learn By Reading

Tuesday, October 27th, 2009

Have you ever considered how some people say they learn quicker by reading than audio?
Have you ever considered Stevie’s plight?
Ah, but that’s not the question
The question is: can Stevie learn faster than you?
Well, I wish it were a pat answer, but it’s not. It depends on various factors including how active your brain is, aging [...]

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Free from Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop

Saturday, October 24th, 2009

In the year 2007, I had a discussion with a client. It was about giving most of our courses away—yes, almost every Psychotactics Course—by the year 2020.
Without charge.
It sounds unusual: Why would someone just give valuable information away?
You and I know that “normal” people don’t do this kind of stuff. No one just gives away [...]

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How Do You Spell Success?

Thursday, October 22nd, 2009

I cry at weddings.
Not when the bride and groom are smacking faces. I stand pretty nonchalantly at the ceremony. What really gets the tear ducts going is the buffet at the reception.
My eyes well up with tears as I watch the tuxedo clad servers bear golden platters of jumbo shrimp in zesty cocktail sauces. My [...]

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Why Most Screencasts And Online Presentations Are Tedious (And How To Fix It)

Wednesday, October 21st, 2009

Switch on your TV.
It doesn’t matter what program is going on, you’ll notice something quite interesting. After about seven seconds something changes.  It may be the scene, it may be the camera angle, it maybe a whole new shot. But almost like clockwork you’ll find there’s a change every seven seconds or so.
Then look [...]

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Can you avoid wearing that Darth Vader suit in future?

Tuesday, October 20th, 2009

I was doing a three-day website strategy workshop in Campbell, California, when one of the participants gave me this piece of feedback. Apparently I was wearing a Darth Vader suit. I looked down at what I was wearing, and all I could see was a perfectly tailored suit. There was nothing Darth Vader about it.

So [...]

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The Obvious Advantage of The Four-Wheel Factor

Saturday, October 17th, 2009

You were told you had to focus. You were told you had to do one thing at a time. You were told wrong. Doing one thing is for unicycle-riders. If you want to move ahead in life, you need to get into a four-wheel drive.
How do you harness the four-wheel factor to your advantage?
Try driving [...]

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Stop Working Alone: The Power of A Volunteer Force

Thursday, October 15th, 2009

If you’re like most small businesses, it’s more than likely that you’re working alone. And you’re single-handedly charting a course towards your destination. Which of course, leads me to believe you’re either too macho. Or a little silly.
So can you indeed create a volunteer force? And how?
First you’ve got to get over yourself
It doesn’t matter [...]

The Curse of the 10,000-hour ‘Talent Syndrome’

Tuesday, October 13th, 2009

Imagine if someone told you that you needed 10,000 hours to learn to drive a car.
No? What about 5000 hours then? Would that be suitable?
How about 3000 hours? Or 1000? Or 500? Ok, how about 60 hours?
A very average person with a reasonable fear of cars can learn to drive in about 60 hours.
Or can [...]

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Can Three Words In Webster’s Dictionary Be The Key To Customer Loyalty?

Saturday, October 10th, 2009

Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you really need to question how you can create a customer relationship that’s so gluey, that you never go bluey in the face. Funnily you don’t have to go far. [...]

Why You Need To Send Your Competition A Thank You Card

Thursday, October 8th, 2009

When a client wants to sign up to the Protege Program, they often ask: Will the Program help me be successful?
And my answer is a bit weird. Because it’s not an answer. It’s a question.
The question is: Do you have competition that’s doing exceedingly well?
Competition: What do they have to do with your business?
Here’s [...]

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