Archive for November, 2009

An Exercise in Branding: Santa’s Website

Saturday, November 28th, 2009

Been to Santa’s website recently?
Before you decide to go clickety, click — Santa doesn’t have a website. You knew that didn’t you? But what if Santa came to you and said, “Hey, I’d like to create a website. Can you help me?
So let’s go about creating a brand for ol’ chubster
You’d have navigation. You’d have [...]

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What Kids in Third Grade Know Instinctively

Thursday, November 26th, 2009

Expertise is a matter of perspective. It cannot be based in years. It cannot be based on experience.
It can only be based on perception.
To the second grader at school, the third grader is an expert
Simply because the kid in the third grade knows more stuff than the second grade kid knows. Having said that, the [...]

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Why Napoleon Hill’s Mastermind Concept Fails Time And Time Again

Tuesday, November 24th, 2009

In the year 1937, Napoleon Hill wrote a book.
The name of the book?: Think and Grow Rich.
That book skyrocketed in sales and to date has sold over 30 million copies (not to speak of gazillions of copies of PDFs floating around the Internet). And it was in that book that Napoleon Hill underlines the concept [...]

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How Personalisation Creates Instant Attraction

Saturday, November 21st, 2009

Imagine a 200-pound man, with an overgrown moustache turning up for a speaking engagement in a pink suit, pink shirt, pink tie, pink socks, pink shoes.
And holding up a pink coloured folder for good measure.
Do you think this guy stood out or fit in?
When this ‘pink man’ stood in front of the audience, what do [...]

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Why Brand Names Mean Little — And Why Personality Matters More

Thursday, November 19th, 2009

Do brand names really matter? Are they the first thing you put together when starting a business? You’d think so, right? But in fact, brand names mean little when you’re starting out.
Huh? That’s got to be crazy advice, right?
The truth is no one really cares about your brand name. You may not believe it to [...]

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Last Day: Special Offer Worth Over $500 With Premium Membership

Friday, November 13th, 2009

Here’s something for you that could get you bonuses worth over $500 right away!
When you join 5000bc on the 10th, 11th, 12th or 13th Nov. 2009, you’ll get six bonus interviews and transcripts including ‘Linking Strategies’ from Eric Ward (who’s works with Amazon, Discovery Channel, etc) and a Vanishing Report on -’How To [...]

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Announcing Brain Audit 3.2 + Special Goodies Offer worth $158 (Valid till 13th Nov. 2009)

Tuesday, November 10th, 2009

If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment.
And it’s perfect because you get the brand new Brain Audit Ver 3.2 Just launched a few months ago.
Two years in the making…
This book has been two years in the making, and now it’s finally out!
And you not only [...]

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Why Facebook Is Re-writing Marketing Books

Saturday, November 7th, 2009

Imagine you had a party that got reported around the world. A party that never took place at all.

So here’s what the fictional party looked like.
“A birthday party invitation posted on the popular social websites Facebook and Bebo attracted some 400 guests and gatecrashers.
The birthday girl, British 16-year-old Jodie Hudson, and her mother Amanda learned [...]

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Why A Shiny Nose Alone Doesn’t Create Uniqueness

Thursday, November 5th, 2009

You’ve heard that Rudolph the reindeer had a shiny nose.
You’ve heard of Coke’s secret formula.
You’ve heard that a Volvo is a safe car.
So which of the above statements are true?
And which are false?
And how can you tell?
What you can tell for sure, is the sense of uniqueness
Rudolph has a shiny nose. Blitzen doesn’t.
Coke has a [...]

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Why Learning A New Skill Is Like Having A Baby

Tuesday, November 3rd, 2009

Imagine you just had a baby. And that baby demanded your attention. At 3am. At 6am. At 9am. What are you going to do? Are you simply going to turn back the clock? Or tend to the baby?

If you speak to parents of newborns they are never ever prepared for the onslaught of time.
It’s [...]

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