Archive for December, 2009

How To Choose The Right Colour For Your Brand

Thursday, December 31st, 2009

Here’s a simple exercise. Go to the mall. Pick up a box of Pringle’s potato chips for me, will ya?
But when you get back to your home, you find something strange. The pack doesn’t say Pringle’s. It says Jingles. And someone has misspelled the word ‘chips’ and spelt it as ‘chops’. So instead of Pringle’s [...]

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Last Day For Special Christmas Offer

Sunday, December 27th, 2009

If you didn’t get/or read the email two days ago, then here’s a reminder.
If you’re checking email this week, and I guess you are then you need to know that you have exactly 3 days to get special goodies.
It’s a special Christmas Offer.
When you join 5000bc on the 25th, 26th, or [...]

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Special Christmas Day Offer Worth $158

Friday, December 25th, 2009

You must be a bit of an email-aholic to check email on Christmas day. (Yes, yes, I know everyone doesn’t celebrate Christmas). Anyway, there’s no reason why you can’t have some ho, ho, ho cheer!
It’s a special Christmas day offer for the Brain Audit.
If you buy the Brain Audit Premium [...]

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Six Degrees of Customer Separation

Sunday, December 20th, 2009

Consider yourself for a moment. The first time you saw either of our sites at 5000bc or Psychotactics, did you buy anything? Yeah, sure, so you signed up for a free newsletter. But did you buy?
You couldn’t or wouldn’t because of the six degrees
In all our testing, all our measurements and weird tracking, we’ve found [...]

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How To Amplify Your Branding With A Signature Story

Thursday, December 17th, 2009

Superman lay writhing on the valley floor, the energy being drained from his body with every passing minute. Above Superman, towered the evil face of Lex Luthor.
In Lex’s hand, was a rock-a green rock that wasn’t from our planet. The rock would enable Lex to get rid of his arch-nemesis, Superman, once and for all.
Do [...]

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How To Fix the experience—then the “fish”

Tuesday, December 15th, 2009

Imagine you went out to dinner.
And the wine was just superb; the bread roll with the exact crunch molecules and texture; and the service so impeccable and knowledgeable that you can’t remember when you had service so good.
Oh and yeah, the fish you ordered for the main was a bit too salty.
What would you remember [...]

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The Fundamental Flaw in Creating Your Uniqueness (USP)

Saturday, December 12th, 2009

Say cheese,” says the person behind the camera.
And you say cheese. Your facial muscles are frozen. You have a dumb, goofy look. And under your breath you’re muttering, “C’mon Take the picture, take the picture, c’monnnn!”
Click! You blink. The picture’s been taken.
And then the photographer runs across to you, all excited to show the nice [...]

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How Is The Brain Alchemy Masterclass Helping You?

Friday, December 11th, 2009

You remember when you signed up to the Free Brain Alchemy Masterclass, we said we’d nudge you. The nudge was so you could tell us how it’s helped you—and possibly how you’re implementing the Masterclass.
And yes, if you’ve got any results. Of course we get the warm fuzzies when reading your experience, but it’s [...]

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Can Harley Davidson’s Secret Weapon Revitalise Your Marketing?

Thursday, December 10th, 2009

Imagine yourself in a helicopter over Milwaukee, USA, on the shiny morning of June 13, 1998.
You look down casually on the criscrossing tangle of roads on Interstate 94, and then do a doubletake. You can’t believe your eyes.
It seems like there are hundreds of moving objects on the highway below. Maybe even thousands. You watch [...]

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Why Lack of Talent Can’t Be Blamed on Genes

Tuesday, December 8th, 2009

It’s easy to blame your parents for your lack of great genes.
It’s just as easy to praise your parents for their superb genes.
But while genes may be a handed down trait, talent is not.
And to understand talent you have to first understand genes.
Genes are sequences of DNA letters that when activated by the cell makes [...]

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How To Create The Accidental Evangelist

Saturday, December 5th, 2009

Phil doesn’t really care about American Express.
Why should he care? I mean it’s just a credit card after all. Sure it’s got a few benefits and features and stuff that other credit cards don’t have, but that’s not enough to make Phil yodel about American Express.
Yet recently, Phil’s been yodelling
Suddenly, Phil’s become what you’d call [...]

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How To Duplicate Ebay’s Stickiness Factor In Your Small Business

Thursday, December 3rd, 2009

It must have been 6:58 pm on Thursday, June 10, 1999.
Without warning, Ebay’s site went down. But no one at Ebay broke into a sweat. Back in 1999, Ebay had been down on May 5 (for five hours), on May 20 (for seven hours). And on June 9, after Ebay’s site redesign, the server had [...]

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Email me at sean@psychotactics.com

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