Psychotactics

Have you got eleven seconds to learn a simple principle? A principle that will radically change the way you do things?
You do, don’t you?
Ok, tick, tick, tick….here’s the principle.
It’s called..um…the 70% Principle
So what’s the 70% Principle?
If a job is worth doing, it’s worth doing 70% right.
You can always come back to do the 20% [...]

On December 25th, 2009, something quite remarkable happened at Amazon.com
For the first time in Amazon’s history, the sale of e-books overtook the sale of physical books. And on that specific day the paper book downslide officially began. The Kindle officially put the early set of nails in the coffin. What the Kindle didn’t complete, [...]

Imagine thirty thousand menacing obstacles in your path to success.
You’re dehydrated. Hungry as hell. And wobbling like a drunk on too much Guinness. Your eyes hurt, your head throbs and your will is all but broken. You’re not even sure you want to go on.
You feel like Frodo.
As in the character Frodo, in the final [...]

Imagine you had five kids.
Imagine they were all boys (oh, perish the thought!)
Imagine you called them John.
As in John, John 2, John 3, John 4, John 5.
We’re bordering on the ridiculous here, aren’t we? I mean this naming convention you’d never consider in a squillion years.

But what if you do have five products? Or five [...]

So you’re going/have gone on a vacation, aren’t you? Well, the weekend will come up, and you’ll have some sort of break–your to-do list non-withstanding.
But you won’t take a break. No you won’t. You’ll do something silly. Like filling it up with stuff.

How about filling it with idleness instead?
Yeah, idleness. As in doing nothing. Yes, [...]

Yes, yes, so everyone tells you you should become an expert. And yes, you know that you’ll earn more and get more customers. But there’s also a side-effect to expertise.
It’s called influence. And when you’re influential, people pay attention.
What do I mean? Well, read on.

Here’s a letter from a company
XYZ Inc. manufactures the XYZ , [...]

Dylan and Rita were at their wits’ end when I met them at the World Internet Summit .
By this point in their lives, they were supposed to be successful. They were supposed to be vrooming around in flaming red Ferraris, living the plush life and knocking back champagne on the harbour.
Hah! They should be so [...]

Have you ever pondered about this question when standing up at your networking session?
What causes your fellow networkers to listen to what you have to say? Do they sit up with rapt attention or do they simply keep eating their breakfast and sipping their rapidly cooling coffees? The difference between them paying attention and continuing [...]