Psychotactics

There’s a specific reason why I wake up in the morning and end up writing three-four articles before I even hit the first sip of coffee. It’s because I’m all charged up.
The emotions are flowing.
I’m either happy. Or sad. Or frustrated beyond belief. And the reason why I get into these crazy moods is because [...]

Surely you’ve heard of the phrase regarding lousy carpenters. And lousier tools.
It runs like this: A bad carpenter blames his tools.
Well I agree.
And I disagree.
A great set of tools are useless, even dangerous in the hands of an amateur. But on the other hand, a great carpenter should never suffer with trashy tools.
And I say [...]

Most of us think of competition the same way we think of Dracula: Totally avoidable.
You’re sure they’ll suck your blood, rob your ideas and then sneak away to their glossy dark oak coffin. But hey, you’ve been watching too many Dracula movies. Competition can be a great alliance. And it depends on various factors. So [...]

If you stepped into a restaurant and asked for a wine, you’d get a question back. The question would be: Which wine would you prefer? Red or white? And of course those questions would lead to more questions. Until finally you got down to the exact wine you were looking for.
Article writing has that kind [...]

Every four years at Psychotactics, we do something really interesting. We have a party. And we roll it up in a workshop. And we do it at a price so low, that it’s almost too hard to believe.
And this year, we’re headed to Vancouver and Washington DC in September.
The last time we had this party/workshop [...]

Do you quickly want to get the attention of your customers when you’re speaking? Well, here’s a quick method to do so.
It’s called ‘put in a number.’ Because numbers add a bucket load of curiosity.
So what’s a number?
A number is a figure. Like 23% Or 55 people. Or $7 million.
Numbers attract. And if you simply [...]

Would a customer buy a product just to brag?
Would they pay more just to say: “I paid more?”
What if you sold something that wasn’t something spiffy like a diamond?
What if you sold a bed, or teacups, or tiles? What if you sold a training course instead?
In any business the price can be quite [...]

Have you ever been to a party where you knew no one? And then like an angel, an old friend pops up with a big smile. Suddenly you feel relieved. Suddenly the anxiety-factor washes off you and you start to relax.
That friend is simply acting as a guide
She shows you around the place.
She introduces you [...]

Summer fires can be brutes.
Especially as the days get hotter, and the bush gets drier right across Australia. You can hear the sound of the imaginary fire; the crackle; and its teasing nature as it sweeps through the bush, taking a life of its own.

All it takes is one stray cigarette
One arsonist.
One kid with matches.
One [...]

What do you do when you make a mistake either on your website or in your marketing? Or in any communication for that matter? You hope no one sees it, right? Then you go back in the dark of the night and erase it.

Like it never existed
That way no one knows you made a mistake, [...]

Nothing bugs you more than a painful client.
A client who hassles you at every step of the way.
A client who won’t pay on time.
A client who takes up so much of your energy that you get drained.
I used to have clients like that
And then at some point I stopped getting bad clients.
Every single one of [...]