So you’ve read the Brain Audit. And yes, you’ve worked out that problems are good systems to get the client’s attention. So you take out all the problems and dump them in the client’s face. But it’s not what you say, it’s how you say it that matters. If you present your words in the [...]
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Imagine I asked you a question. A simple question where you could choose the answer. And if you chose the right answer, you’d end up with about $20,000 more per annum (theoretically, of course) Imagine that. You’d have twenty thousand more buckeroos in the bank. But instead–strangely–you’ll choose to forfeit the $20,000. How could this [...]
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Seven fire trucks. Six hours of belching smoke. Scurrying firemen scurrying around, desperate to contain, and eventually outfox the flames. And what happens right after your local mall has had a huge fire? Why a fire-sale, of course On Sunday morning, in the middle of the year, it was like being in the midst of [...]
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The biggest problem with cold calling is that there’s almost 100% rejection rates already in place, waiting for you. This is because the person you’re calling on, doesn’t know you, doesn’t care to know you, and you’re mostly taking their time. But cold-calling works, has always worked and will always work, if you do the [...]
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Put couple of tablespoons of petrol in your car’s tank today. And see what happens to the car. I’ll tell you what. It’ll probably take you a few inches further. And you’ll say to yourself: “What the heck? What difference will a few inches make?” Just as you’d say: “What the heck? What difference will [...]
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Imagine an isolated island. An island with buried treasure. And the only way to find the treasure is to have a copy of the map. The map with the ‘X’ that marks the spot. There’s only one problem You have to have a copy of the $%#$%$ map! And it’s this problem–this very problem–that can [...]
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I remember sitting in a queue at JFK airport in New York waiting to take off. As I sat in the plane, I could see our plane stuck behind about six or eight other planes. They were all waiting to take off. And as we waited the weather conditions changed, causing the planes to keep [...]
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Imagine you’ve got a fireplace. And a fire going. Now imagine if you throw one log in the fire. And then another and another. How do you make the fire into a roaring fire? Do you put less logs or more logs? What a silly question, eh? Well, it’s not silly after all. What’s the [...]
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Here’s a trick question. Who owns your website? Who owns your business? Surely it’s you, right? You couldn’t be more wrong if you tried! So who on earth owns your business? Well, who owns Coke? Let’s go back to 1985. New Coke was the unofficial name of the sweeter drink introduced in 1985 by The [...]
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Have you ever wondered how you acquire skills? Have you ever wondered how some people seem to learn better than others? Well, so did a researcher Pascual-Leone. Way back in the early 1990s, he did a series of experiments that taught us how we learn skills. And Pascual-Leone didn’t just theorise. Instead he used high [...]
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There’s a sure fire formula for stunted growth. If you follow that formula, your business will grow, but it will only grow so much. And while its growing, it will always be struggling for funds and customers. And it’s because you chose evolution vs. revolution First, let’s define evolution… Evolution is pragmatic growth. You get [...]
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