Comments on: How Air NewZealand’s Cheeky Message Drives Home Personality

By: Sean DSouza

Sean DSouza — Wed, 29 Jul 2009 18:33:29 +0000

I didn’t know they were playing this on the flights as well. Well, they are. And I’ve never in my life seen so many people pay attention to the safety video. There’s not a soul that continues reading. Everyone’s eyes are glued to the screens when the video is playing on the aircraft.

By: Jon P

Jon P — Mon, 27 Jul 2009 13:52:10 +0000

Cheeky—yes. That’s a good way to describe it.

By: Negative Nancy

Negative Nancy — Mon, 06 Jul 2009 04:54:15 +0000

Yup, there are too many Positive Polly’s here (want a cracker?). But that’s not the reason I wrote it – I meant it.
Cheery-choo insincerity causes my attention to switch off.

By: Sean DSouza

Sean DSouza — Mon, 06 Jul 2009 03:19:57 +0000

Is that why you signed in as “Negative Nancy?”

By: Negative Nancy

Negative Nancy — Mon, 06 Jul 2009 02:05:36 +0000

Looks like I’m going to be the only downer here.
I saw forced smiles, and heard forced cheerfulness. Blechh. That always switches me off.
The body art was the only saving grace. Trying to figure out what they were wearing was the only thing that kept me watching until the end.
Their cheeks (the upper, unpainted ones) must have been sore from grinning by the end of that day’s shoot.

By: Mary

Mary — Sat, 04 Jul 2009 20:41:06 +0000

The video is a great example showing how non traditional methods can work better. I watched the three videos, air New Zealand, Virgin American and Delta. I got bored in the other two, so for me the cheekiness of Air New Zealand works to keep my attention.

By: Andrew

Andrew — Wed, 01 Jul 2009 07:11:03 +0000

Brilliant. Another Reason to visit. I have always wanted to go to New Zealand.

By: Tsahi Levent-Levi

Tsahi Levent-Levi — Sun, 28 Jun 2009 10:13:20 +0000

I think the one from Virgin is also great – similar to this one in cheekiness, but done in a totally different way: http://www.youtube.com/watch?v=eyygn8HFTCo&feature=related
Tsahi

By: Sean DSouza

Sean DSouza — Sat, 27 Jun 2009 01:36:40 +0000

Yes, other airlines have been cheeky too. But I’ve been on their flights to the US, and some of the attendants are like this in real life–as in cheeky–not naked. It also happens to be BodyArt Week here in New Zealand and so this fits in with the theme.

By: Steven Pam

Steven Pam — Fri, 26 Jun 2009 22:06:24 +0000

Cute.

But not the first safety video to use cheekiness or try something a little unusual in the name of getting the attention of people who either know it all or (mistakenly) think that the information in the video will not help them in the event of an in-flight emergency equals death.

The recent Delta video comes to mind: http://www.youtube.com/watch?v=MgpzUo_kbFY

…and I have a feeling Virgin have done some fun ones as well.

By: Bonnie Domeny

Bonnie Domeny — Fri, 26 Jun 2009 17:47:14 +0000

Great! Southwest Airlines has a flight attendant that gets your attention too.
http://www.youtube.com/watch?v=ivjybzdXVmI

By: Mackay Rippey

Mackay Rippey — Fri, 26 Jun 2009 15:43:11 +0000

Hah!

It’s amazing what can happen when creativity is not delegated to a committee.