Comments on: Why Santa’s Marketing Works Better Than Yours! http://www.psychotactics.com/blog/art-santas-marketing/ Why Customers Buy-And Why They Don\'t!: An understanding of customer behaviour. Marketing Strategy Articles And Ideas For Small Business Marketing Tue, 09 Mar 2010 16:18:27 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Chris Palmer http://www.psychotactics.com/blog/art-santas-marketing/comment-page-1/#comment-1481 Chris Palmer Tue, 01 Dec 2009 06:53:36 +0000 http://www.psychotactics.com/blog/?p=1191#comment-1481 Sean, Great article! It kept me entertained and you had some great points. At times I had some trouble keeping up with the analogies, but over all it was entertaining, which is important. One thing I'm going to have to disagree with you on is the whole loyalty program thing. Maybe you can shed some light, but the more I think about a loyalty program it seems to turn into a dis-loyalty program. When customers expect discounted product my a brand, they tend to hold out until there is a sale. When there isn't a sale, there isn't much going on, typically. I suppose in moderation it's fine, but typically I want to steer way clear of programs like that for my business assets. (much of this I learned from Marty Neumeier's 'Zag') Again, thanks for the post. Sean,
Great article! It kept me entertained and you had some great points. At times I had some trouble keeping up with the analogies, but over all it was entertaining, which is important.

One thing I’m going to have to disagree with you on is the whole loyalty program thing. Maybe you can shed some light, but the more I think about a loyalty program it seems to turn into a dis-loyalty program.

When customers expect discounted product my a brand, they tend to hold out until there is a sale. When there isn’t a sale, there isn’t much going on, typically.

I suppose in moderation it’s fine, but typically I want to steer way clear of programs like that for my business assets.

(much of this I learned from Marty Neumeier’s ‘Zag’)

Again, thanks for the post.

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