Comments on: Why Santa’s Marketing Works Better Than Yours!

By: Donnie Bryant

Donnie Bryant — Mon, 06 Dec 2010 02:28:41 +0000

Santa’s one of the biggest brands in the world, and he didn’t even use Facebook or Twitter to get there! Tried and true methods really work.

This is great stuff, Sean. Educational, actionable, and entertaining.

Thanks!

By: Paul Simister

Paul Simister — Tue, 02 Nov 2010 05:56:10 +0000

Loved it Sean.

The articles makes some very powerful points about marketing but are we sure “Santa Claus Inc. is well and profitable”.

It looks to me like he has a huge reluctance to face up to the issues of pricing and payment.

By: Chris Palmer

Chris Palmer — Tue, 01 Dec 2009 06:53:36 +0000

Sean,
Great article! It kept me entertained and you had some great points. At times I had some trouble keeping up with the analogies, but over all it was entertaining, which is important.

One thing I’m going to have to disagree with you on is the whole loyalty program thing. Maybe you can shed some light, but the more I think about a loyalty program it seems to turn into a dis-loyalty program.

When customers expect discounted product my a brand, they tend to hold out until there is a sale. When there isn’t a sale, there isn’t much going on, typically.

I suppose in moderation it’s fine, but typically I want to steer way clear of programs like that for my business assets.

(much of this I learned from Marty Neumeier’s ‘Zag’)

Again, thanks for the post.