Imagine a close relative needs to be driven to the hospital and you don’t have time to call an ambulance. You have to drive your relative to the hospital right away. So what do you do? You drive, don’t you? And you get your relative to the hospital.
And obvious as it may sound, you got to the hospital because you could drive.
If you couldn’t drive, you’d have to wait for an ambulance.
Or you’d have to hail a taxi (yeah, right!)
Or you’d have to persuade someone else to drive.
What you’re losing is precious time
Just like business owners do every single day. In their desire to just get the job done, most business owners miss out on the big, unknown secret of time management: namely having considerable skill to do the job. This means that if a business owner has to change stuff on their website, or tweak some graphic, or do something that’s related to their business, they have to wait for the ambulance. Or a taxi. Or someone else.
Or worse, they try to drive the “car” themselves
They aren’t confident about driving the “car”. They know the difference between the clutch and the brake, but with their limited “driving” knowledge, they’re a menace on the roads. They may kill themselves (and their passenger) and take a few other folks on the road with them as well.
I used to be that kind of business owner
I write a lot of books and create reports. And so I learned how to use the page layout program called Adobe InDesign. But because I was so keen to “get on with the job”, I only learned enough to get behind the wheel and play with the accelerator and clutch. This made me a menace on the job. I’d struggle to put a document together. I’d often not know what had gone wrong (and things would often go wrong). I fudge, fumble and grumble my way through it.
Of course I was wasting precious time
I was slow and inept because I refused to get a higher level of competency with the program. And not only was I wasting my own time, but I’d slow up deadlines of several projects. This ensured that I’d be permanently distracted (the more frustrated you are, the more time you spend checking email and Facebook updates) and the jobs would edge towards a “thank goodness that’s over” finish.
Most business owners think they’re saving time by getting the job out of the way
But in fact they’re just wasting time. Your business is rarely restricted to your trade. So let’s say you’re a hairdresser, then you may believe it’s your job to learn how to cut hair in the latest styles. And sure that’s what you have to do. But you also have to learn how to use the technology that’s around you. And you have to understand and control your marketing.
But surely you could outsource a whole bunch of things, couldn’t you?
Sure you could. But there are things that are involved in marketing, technology and your trade that you shouldn’t outsource. That if you simply took the time to learn the skills and keep the skills updated, you’d have remarkable control in a very short time.
Except there’s one big problem: You don’t have time to save time, right?
Who’s got the time to learn this, that and the other? You’re busy enough as it is, right? Right, and so was I. I was busy wasting time for a whole five years. I fumbled my way through InDesign and wasted enormous number of hours by being stubborn and idiotic. Then over three weeks in January, I spent an hour every day learning InDesign.
I probably spent thirty hours in all learning the program
And my productivity skyrocketed. Every time I turn on InDesign (and it’s a reasonably detailed program) it’s like jumping onto the swing at the playground. I’m in control. I know what I’m doing. I’m not getting frustrated. And most importantly, I’m saving enormous time. I’m a bit of an expert now, and I want to learn a whole lot more so I can save even more time.
If you want to save time you have to ask yourself: Am I so busy that I don’t have time to save time?
It’s a sobering question, isn’t it?
And most folks would rather muddle their way through life saying “I don’t have time” than learn how to “drive their car.” Once you learn to drive, you can drive anyone and anywhere. And if you choose, you can outsource what you don’t want to do. But learn the skill. Then outsource.
Believe me. It’s a time saver. Often a lifesaver!
Next Step: “Before I purchased the Brain Audit, I thought this is just crazy, I’ve got so much marketing material that I still haven’t implemented.“
But right from Sean’s first story and metaphor, I could see this was different. I was hooked. The Brain Audit challenged virtually every principle of marketing I’d grown up with. Like selling benefit or never starting with a negative or problem.
And it’s this refreshing, innovative approach that makes the Brain Audit a must buy for anyone who is really serious about challenging the status quo and taking their business to new heights.
Already we’ve applied the principles to one of our workshops and the response has been fantastic. The Brain Audit and our ongoing association with Sean has been one of the best business decisions we’ve every made.
Paul Mitchell, Managing Director, The Human Enterprise, Australia
Judge for yourself The Brain Audit: Why Customers Buy And Why They Don’t
“I actually didn’t join 5000bc a year earlier than I did assuming it would be a lot more expensive than it is. Silly me.”
I found it was far better than I ever imagined, over the years I have been a participant of many different memberships and forums and none of them come close to what 5000bc offers.
I would recommend 5000bc to any entrepreneur or small business owner as a great source of knowledge and information from like minded people who have often already achieved what you may be struggling to do and can help save you loads of time and ultimately expense in getting to where you need to be.
Duncan MacIntyre, officechairadvice, Derbys UK
Judge for yourself http://www.psychotactics.com/5000bc
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