Comments on: Why Brand Names Mean Little — And Why Personality Matters More http://www.psychotactics.com/blog/branding-naming-a-brand/ Why Customers Buy-And Why They Don\'t!: An understanding of customer behaviour. Marketing Strategy Articles And Ideas For Small Business Marketing Tue, 09 Mar 2010 16:18:27 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Akash Sharma http://www.psychotactics.com/blog/branding-naming-a-brand/comment-page-1/#comment-1421 Akash Sharma Fri, 20 Nov 2009 13:11:31 +0000 http://www.psychotactics.com/blog/?p=1039#comment-1421 Hi Sean thanks for sharing the post, loved the way of presenting things, You are right on the point the brands name do not matter first up and packing is very important in the start as no matter how remarkable your product is without a cool package it would be really hard to get it noticed. So the point to be noted is that the packing part comes in the first place as compared to the making part but for retention the of customers, brands need to work hard on the latter. Hi Sean thanks for sharing the post, loved the way of presenting things, You are right on the point the brands name do not matter first up and packing is very important in the start as no matter how remarkable your product is without a cool package it would be really hard to get it noticed.
So the point to be noted is that the packing part comes in the first place as compared to the making part but for retention the of customers, brands need to work hard on the latter.

]]> By: Sean DSouza http://www.psychotactics.com/blog/branding-naming-a-brand/comment-page-1/#comment-1419 Sean DSouza Thu, 19 Nov 2009 22:35:20 +0000 http://www.psychotactics.com/blog/?p=1039#comment-1419 Which is why I always get people to start "planning their businesses" by deciding their personality. If you don't know your personality, and don't demonstrate it clearly, you're missing out on the whole factor of engagement...and a powerful memory hook. Which is why I always get people to start “planning their businesses” by deciding their personality. If you don’t know your personality, and don’t demonstrate it clearly, you’re missing out on the whole factor of engagement…and a powerful memory hook.

]]> By: Christian Russell http://www.psychotactics.com/blog/branding-naming-a-brand/comment-page-1/#comment-1418 Christian Russell Thu, 19 Nov 2009 21:56:34 +0000 http://www.psychotactics.com/blog/?p=1039#comment-1418 This is a rare and valuable take on how brand relates to an actual sales strategy...engaging people on a personal level is what counts. It's what social media pushes us towards, yet most people in marketing still don't want to sell. This post, to me anyway, shows the value of going beyond marketing to the next level...selling. In other words, engaging people on a personal level and connecting them in as intimate a way as possible with the value your company offers. People with sales experience know this is true...a smile and a handshake are more powerful than a corporate brand any day of the week. This is a rare and valuable take on how brand relates to an actual sales strategy…engaging people on a personal level is what counts. It’s what social media pushes us towards, yet most people in marketing still don’t want to sell.

This post, to me anyway, shows the value of going beyond marketing to the next level…selling. In other words, engaging people on a personal level and connecting them in as intimate a way as possible with the value your company offers.

People with sales experience know this is true…a smile and a handshake are more powerful than a corporate brand any day of the week.

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