Comments on: An Exercise in Branding: Santa’s Website

By: Laura

Laura — Thu, 17 Dec 2009 04:53:31 +0000

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By: Chris Palmer

Chris Palmer — Tue, 01 Dec 2009 07:00:56 +0000

Really loved this one Sean!

The more I study brands and go through business headaches of the ‘me toos’, I find that the more human we are with a brand the better.

Today it seems as though people are buying into IDEAS and FEELINGS and not PRODUCTS. Any one can produce a product, even me! But for someone to transfer their spirit into the digital world is where the real art comes from.

Thanks for your contribution! I’ll stumble this for ya’.

By: Sean DSouza

Sean DSouza — Sun, 29 Nov 2009 00:21:41 +0000

Ooh the pressure Glad to help, Paul…

By: Paul

Paul — Sat, 28 Nov 2009 23:14:31 +0000

hmm, you get me thinking as usual Sean. You oddly may turn out to be my biggest copywriting influence. (which says a lot)

By: Marian

Marian — Sat, 28 Nov 2009 11:24:12 +0000

Oops! deleted the last bit of my message inadvertently…
It should have read … far more clearly ‘than any other million bits of advice I’ve read’:-)

By: Marian

Marian — Sat, 28 Nov 2009 11:23:05 +0000

Brilliant, Sean! I loved this – and it really made the point about ‘branding while being yourself’ far more clearly