If you keep writing every day, you’ll have a problem. You’ll have more article ideas than you can write. Every day will sprout thirty-fifty new ideas that you can never turn into articles. But when you’re starting out, this problem is quite the opposite. You may wake up and can’t think of a thing Or [...]
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Yesterday I went to buy some walking shoes. And I ended up spending $2000. And that’s not counting the shoes. Now, did that opening get your attention? Sure it did. It sucked you in. And the reason you hear that strange sucking sound is because I didn’t start off the article like most people do. [...]
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Think of a story. Any story. Maybe just Cinderella, for instance. What does it bring up right away to your mind? 1) Sequence 2) Suspense and 3) The roller coaster Stories are like magic lamps. They have a sequence, there’s suspense and sure to be a roller coaster. So if we examine Cinderella’s story we [...]
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Imagine you’re having a discussion with a hyperactive, talkative teenager. And the conversation goes like this… “We went to the mall, and like, there was this fire in the mall. And we went from there to the cinema, but we didn’t have any money and anyway the popcorn machine was broken, and so we didn’t [...]
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I was sitting at a cafe one day, when a client was raving about my articles. Of course, I was smiling from ear to ear–as you do when someone is a big ‘fan.’ “So how come I’m mesmerised by your articles?” he asked. “What’s your big ‘s-e-c-r-e-t?” “One word”, I said. Every article boils down [...]
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How do you become an expert in your customer’s eyes? How do you become the person the customer most wants to work with? How do you then increase prices 500% and still have customers wanting to work with you? To understand how this unusual situation occurs, let me tell you a story: I was a [...]
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Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert in the field. I only want to work with her/him.” I had such a godmother. And I got a wish from [...]
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On Saturday 24th September 2011, you’ll get the details for what’s easily the “toughest article writing course in the world.” And it’s the toughest course because it’s not just another information-dump. Instead of getting even more information, you actually acquire–then master the skill of article writing. And not just master it, but write with a [...]
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I remember the time I was watching a video on the ‘water test’. The ‘water test’ is a method to accurately gauge if a pan is exactly at the right temperature, as the accurate temperature prevents the ingredients from sticking. As you might have realised, I had my nose to the video to make sure [...]
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Before I start, let me make one thing clear. John Forde is a copywriter who lives in Paris. And a good friend with a great newsletter. And me, I’m Sean D’Souza. Which of course makes it really weird when I say I used myself for inspiration. It sounds a lot more than weird, actually. It [...]
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There’s a reason for putting the brand name as well as the headline in the subject line. It’s called getting your attention. See, customers subscribe and then they forget you. And yes, a great headline can catch their attention, provided you write a great headline. Most of us fall in love with our headlines, but [...]
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