Psychotactics

There’s a specific reason why I wake up in the morning and end up writing three-four articles before I even hit the first sip of coffee. It’s because I’m all charged up.
The emotions are flowing.
I’m either happy. Or sad. Or frustrated beyond belief. And the reason why I get into these crazy moods is because [...]

If you stepped into a restaurant and asked for a wine, you’d get a question back. The question would be: Which wine would you prefer? Red or white? And of course those questions would lead to more questions. Until finally you got down to the exact wine you were looking for.
Article writing has that kind [...]

Imagine you wrote a report 20 pages long.
Then imagine that report got translated into seven languages – French, German, Spanish, Japanese, Russian, Dutch and Italian. Imagine that that single “work of art” was requested in a print format well over 10,000 times (at a cost of about $2.50 – $3.50 each. And then sold about [...]

Imagine you woke up one morning and wrote an article.
Just another article like all the articles you’ve been writing.
And then suddenly you had tons of folks clicking on this article. Reading it. Then signing up to your newsletter.
These tons of folks go into the hundreds, then into the thousands, then into the tens of thousands.
So [...]

If you’re trying to write articles, the chances are that you’ll be up early in the morning trying to get your brain cells churning, right? Not really. Most people actually do quite the opposite.
They’ll sit down to write an article when all the rest of the work is done. And that’s when they’re most tired. [...]

In any article writing outline you could start with just about any point of view. Your article could start off answering the questions “why, how, when” etc. So why start with “What”? And when do you start with “What”?
There’s a simple answer…
“What” brings all your readers on the same page in a microsecond. The moment [...]

Articles bloat.
You start writing an article, expecting it to stay well within the boundaries, and then it just takes off. And about two hours later, you’re wondering where things went wrong. Why is your article looking like a dog’s breakfast?

There are two reasons for article bloat
Reason 1: Avoiding Outlines
Reason 2: Bullet Points Cause [...]

If you were to walk into a Hollywood studio, you’d expect to see actors, lights and action, right?
Right. But actors, camera and lights are expensive. So every movie director and producer on the planet does one thing: They outline. They outline the script. They outline the storyboard. They outline every darned thing that can be [...]

You may not realise it, but your articles are creating a ‘huh’ factor. A ‘huh’ factor is like a speed bump on a road. If you don’t remove that speed bump, it causes the reader to bounce over your words. If you have too many of these speed bumps, it frustrates the reader. And they [...]

You know the feeling of getting stuck, don’t you?
You set out to write something: Maybe an email, maybe an article.
And you sit there at the computer completely disgusted. Because no  matter how much you try, and whatever you write, the words just don’t seem to flow.
So why don’t the words flow?
To understand what causes [...]

Imagine you had a fairy godmother.
And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look atyou and say: “There goes the expert in the field. I only want to
work with her/him.”
I had such a godmother. And I got a wish from that fairy godmother in [...]

How do you become an expert in your customer’s eyes?
How do you become the person the customer most wants to work with?
How do you then increase prices 500% and still have customers wanting to work with you?
To understand how this unusual situation occurs, let me tell you a story:
I was a cartoonist by profession. Then [...]