Storytelling seems to be the rage these days. And yet, it’s not new at all. It’s been around for thousands of years. What’s more, it’s not even alien to us. Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring. The problem arises when we [...]
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I raced madly. I raced madly, but I didn’t care. I raced madly, but I was too excited. I raced madly, but something was gnawing inside of me. Something was about to go wrong. I raced madly, but I couldn’t shake the depression. So what’s the difference between the first line and all the rest? [...]
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I used to live in an apartment block when I was growing up And there were these twins: Wayne and Dwayne. And as you’d expect, it was common for me to make a mistake. I’d call Wayne, Dwayne. And Dwayne, Wayne. And sometimes get it right, without knowing if I got it right or not. [...]
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I don’t. I create an outline. And with the help of that outline I can usually write about 500-800 words. Then I stop. If the outline has a lot more elements then the article goes on forever You can indeed write an article that goes deeper and deeper, but for the most part, you definitely [...]
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Olive oil Aubergines Onions Garlic, Cinnamon, Oregano, Minced lamb, Tomato purée, Parsley And red wine. Writing an article is like making a yummy dish called moussaka And making the moussaka takes a bit of work. The first port of call is of course, the ingredients. You have to make that all important trip to the [...]
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Did you eat something today? Drank some sort of drink? Well, there’s a good chance you’ve been exposed to the multi-billion dollar flavour industry. Almost all the products we eat or drink have these flavours and companies spend massive amounts of money researching to make sure the get the right flavour for their product. [...]
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Laurel and Hardy Batman and Robin Superman. Which is the odd one one out? Yup, it’s the guy who can’t handle Kryptonite, of course. If Superman is in trouble, there’s almost no one to rescue him. But Hardy or Batman can get in trouble all they want, and they have a nice partner to back [...]
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You’ve probably heard this story before about how I used to write articles. As the story goes, it used to take me two days to write a single article. The process was so painful, that I’d write the next article after a month. And as you’d expect, two days of that month and all the [...]
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Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert in the field. I only want to work with her/him.” I had such a godmother. And I got a wish from [...]
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Does article writing build expertise? Well, you know the answer to that question, don’t you? If you’re a good writer, people pay attention to what you have to say. But more importantly, you’re able to put across your thoughts in a way that’s powerful and engaging. And in this booklet we explore what takes [...]
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