Branding

There are about seventeen ways to enter a house. The door, the windows, backdoors—and as we know, in some cases, even the chimney. And yet most of us gingerly avoid the chimney, heading straight for the door instead Once we’re in the door, we don’t run madly through all the rooms of the house, but […]

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How long does it take for you to know if someone is a good teacher or not? Nalini Ambady, a psychologist, didn’t have that answer. So she set out to do an experiment She asked students to rate their teachers after spending a whole semester with them. But then the experiment got a bit weird. […]

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A while ago, women across the planet started to do something quite unusual. Right after they tidied their homes to their satisfaction, they would remove this spray and give it a few squirts around the house. The name of that spray was (and is) Febreze. Today, Febreze is a multibillion dollar brand. But it almost […]

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  Ever been to a buffet? You know how you start off with the spring rolls, then it’s baked ham with pineapple sauce. Then it’s roast lamb with mint jelly and rich brown gravy. Top that up with roast seasoned pork loin with apple sauce and a little chicken with apricots and  Camembert. Do you […]

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The biggest problem with most companies is that they are afraid of their uniqueness becoming obsolete. You have your uniqueness one day, and they it is gone. So how do you stop that from happening? Let’s take an example Let’s suppose you’re a teleconference company. And you say that your equipment is so darned good […]

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Have you heard about Domino’s Pizza? What about FedEx? And how about the uniqueness of Volvo? So yeah, these companies found their uniqueness. But what about you? Why can’t you find or create your own uniqueness? Why does the uniqueness of your products and  services play hide and seek with you? And is there a […]

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You probably don’t know Joshua Bell. Well I didn’t. But I wasn’t alone. On Jan 12, 2007, about a thousand and seven people passed by Joshua Bell. You see Joshua was playing his violin–busking as it were–at the L’Enfant Plaza metro station in Washington D.C. At this mornings rush hour, the crowd surged past him. […]

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“Say cheese”, says the person behind the camera. And you say cheese. Your facial muscles are frozen. You have a dumb, goofy look. And under your breath you’re muttering, “C’mon Take the picture, take the picture, c’monnnn!” Click! You blink. The picture’s been taken. And then the photographer runs across to you, all excited to […]

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It might seem obvious, right? Not all women buy size 5 shoes. I mean why would they? Not everyone’s size is 5. It’s probably 6. Or 4. Or 7. Or 17 And Size 5 shoes just don’t fit. So even if she got the best discount… The best quality; the best variety; the softest, most […]

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In the year 2010, Apple Inc, released a product. “This product is doomed to fail”, said a lot of the experts. After all the type of product had been introduced time and time again, and had never ever succeeded. That product was a tablet device, which we now know as an iPad. And yet the […]

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There are 380,000 pieces of art in the Louvre Museum in Paris. Of these, well over 35,000 pieces of art are for display at any given point in the gallery complex. Yet, most of the tourists rush past 34,999 pieces of art to see a singular piece of art. A painting that has a dimension […]

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Would a customer buy a product just to brag? Would they pay more just to say: “I paid more?” What if you sold something that wasn’t something spiffy like a diamond? What if you sold a bed, or teacups, or tiles? What if you sold a training course instead? In any business the price can […]

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