I didn’t give up video. I just got busy. You know how it is, right? You want to do something and then you make this grand list. Then you do a bit of it. And you do some more. And some more. And you get results. And then you do a spectacularly stupid thing. You [...]
{ 12 comments }
$250 vs. $250 So a client has two sets of $250. One says $250. The other says $250. Do they look exactly the same to you? They do, don’t they? But how the client spends the $250 on your business is what’s crucial. If they spend one type of $250, they may consume a bit [...]
{ 5 comments }
Does your marketing campaign tend to go suddenly quiet? The phone should be ringing off the hook, your web server should be crashing with the number of orders, yet all you hear is the sound of silence. One psychological factor could throw your entire marketing campaign out of whack. What is that factor? And how [...]
{ 0 comments }
Do you remember what you’ve learned? Or are you a Sponge Bob? Soak a sponge with water. It will absorb all the water willingly. And as you pick it up, the soaked sponge will drip. A good chunk of the water will drippity-drip all over you if you’re not careful. But let’s say you are [...]
{ 2 comments }
Choice is a good thing Yes, but too much choice is a bad thing. It confuses customers and causes them to abandon whatever it is you’re selling. So what if you have many products or services to sell to your customers? What should you do? You should use the Two-Options Sale Strategy in your email [...]
{ 1 comment }
Imagine we go to a buffet that contains about 80 different dishes And I start a countdown clock. From 12:15 pm to 12:56 pm you have to taste all the dishes in the buffet. Does a gulp come to mind? And yet most of us will force clients to gobble our buffet. Go to any [...]
{ 10 comments }
You’ve been told that FREE works really well. Well it does But only when attracting a customer. If you really want a customer to benefit, you have to stop the free dole out. Because the moment something continues to be free, the consumption of those products/services plummets like a rock. You don’t have to believe me, [...]
{ 2 comments }
In Africa, there’s a saying: If you want to go quickly, go alone. If you want to go far, go with a group. A group? Why would you want to go with a group? Have you ever tried to see a movie with a group? Everyone wants to go their own way, and you end [...]
{ 4 comments }
Your marketing strategy. Your advertising campaign. Your website landing page. They’ll all fail. Not miserably. But enough to make you wonder why you’re not converting as well as you should. And there’s a reason why enough customers aren’t buying You’re missing out the distinct gap between attraction and conversion. The gap gives the customer a [...]
{ 0 comments }
Get a weighing scale. Put ‘Like’ on one side. Put ‘Risk’ on the other side. And your eyes start to roll as you figure out the obvious. That the higher the risk, the less you’re liked. But is there more to the like factor than you think? The biggest reason why customers don’t buy You [...]
{ 1 comment }
Last week a client wrote to me. He was amazed that we’d managed to sell an extremely high-priced course in a matter of 24 hours. He was curious. How is it possible to sell a course in fewer than 24 hours when the price tag is well over $2000? And here’s what I wrote back [...]
{ 3 comments }
Take out that Nokia from your bag. And look at the features. It can tell time; it can be a stopwatch; it can keep diary appointments; it can help you pass time with ingenious little games; it can probably take photos; send text messages; maybe even double up as an mp3 player or a torch. [...]
{ 7 comments }
Funny T-Shirts