A testimonial can go wrong. Horribly wrong. And it doesn’t take much for it to go off track. All it takes is using the wrong words. If you use the wrong words, the customer is confused. And the testimonial goes over the hill, down the ravine and smashes into a million teeny-tiny fragments. No, we [...]
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Haven’t you ever been in a group where there’s a slacker? Everyone’s working really hard, but there’s this one person that won’t do much, and so everyone else has to work a lot harder. On a sales page, or in your brochure, you’re going to have a similar problem if you have sugary testimonials That’s [...]
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I started writing this book around August 2009. Now it’s 2013. And it’s the story of 5000bc. A membership site that hasn’t lasted just one, or two years but will be around–and thriving for 10 whole years. Introducing “Be Kind, Be Helpful or Begone”- A book on how to create a thriving, helpful community online. [...]
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Around 1970 or so, a guy called Bill Gaines did something pretty interesting. You see, Bill Gaines was the publisher of the famous comic known, weirdly, as ‘Mad Magazine.’ And he’d put in a whole bunch of gags and cartoons in the magazine itself. Then, several months later, he’d take that content and mix a [...]
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I didn’t give up video. I just got busy. You know how it is, right? You want to do something and then you make this grand list. Then you do a bit of it. And you do some more. And some more. And you get results. And then you do a spectacularly stupid thing. You [...]
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Take out that cell phone from your bag. And look at the features. It can tell time; it can be a stopwatch; it can keep diary appointments; it can help you pass time with ingenious little games; it can probably take photos; send text messages; maybe even double up as an mp3 player or a torch. You could probably [...]
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$250 vs. $250 So a client has two sets of $250. One says $250. The other says $250. Do they look exactly the same to you? They do, don’t they? But how the client spends the $250 on your business is what’s crucial. If they spend one type of $250, they may consume a bit [...]
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Does your marketing campaign tend to go suddenly quiet? The phone should be ringing off the hook, your web server should be crashing with the number of orders, yet all you hear is the sound of silence. One psychological factor could throw your entire marketing campaign out of whack. What is that factor? And how [...]
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Do you remember what you’ve learned? Or are you a Sponge Bob? Soak a sponge with water. It will absorb all the water willingly. And as you pick it up, the soaked sponge will drip. A good chunk of the water will drippity-drip all over you if you’re not careful. But let’s say you are [...]
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Choice is a good thing Yes, but too much choice is a bad thing. It confuses customers and causes them to abandon whatever it is you’re selling. So what if you have many products or services to sell to your customers? What should you do? You should use the Two-Options Sale Strategy in your email [...]
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Imagine we go to a buffet that contains about 80 different dishes And I start a countdown clock. From 12:15 pm to 12:56 pm you have to taste all the dishes in the buffet. Does a gulp come to mind? And yet most of us will force clients to gobble our buffet. Go to any [...]
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You’ve been told that FREE works really well. Well it does But only when attracting a customer. If you really want a customer to benefit, you have to stop the free dole out. Because the moment something continues to be free, the consumption of those products/services plummets like a rock. You don’t have to believe me, [...]
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