Info Products

Remember Photoshop Version 3.0? I sure do. I started drawing cartoons way back in the year 1995. And then along came Version 4, Version 5, Version 6, Version—well, you get the picture, don’t you? Soon enough I was buying every single version that came along and today, decades later, I’m still a Photoshop user. But […]

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Some days I will put on my iPod, I turn on and let it choose a set of songs for me. By the time it’s playing its third Sting song, I decide—yup, let’s just turn off the random selection, and let me listen to the entire Sting series of albums. On other days, I will go right […]

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Imagine you’re asked to go to the post office. You have to go down the stairs, take a left, then a right, walk 500 metres, then turn left, find the blue building and then look for the green post box. That’s when you know you’ve reached the post office. The only problem we have with this scenario is […]

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Did you know what singer/songwriter Adele does before she goes on stage? She throws up simply because she’s so nervous. And she’s in good company too when it comes to be absolutely petrified. Pablo Casals, Arthur Rubinstein, and Luciano Pavarotti and many other performers have experienced bouts of stage fright. And don’t be too surprised if you […]

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Have you heard about a program called InDesign? Well, if you haven’t, it’s a program I use to create amazing-looking e-books. Then one day, someone asked me to show them how to create e-books similar to what I was doing. Could I, she asked, create a video-based product that would teach her the precise steps […]

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I don’t know if you’ve read a watercolour instruction book before. But no matter which book you read, the instructor will tell you one thing: You need to understand ‘values’. Without ‘values’ in your painting, you will never create a watercolour that is dramatic. And then you open the book, and guess what? One page. […]

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If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the Brain Audit Version 3.2 just launched in June 2009. Two years in the making… This book has been two years in the making, and now it’s finally out! And you not […]

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At 7 am, once a week, across New Zealand, a group of between twenty-thirty people assemble. These groups of people don’t belong to a sect. They have no secret handshake. No password or code. They’re simply networking. So what makes this group so interestingly different? The difference is insourcing. So what’s insourcing? Well, it’s kinda […]

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We all know we love bonuses. We all know that a bonus will create a tremendous demand for your product or service. So if you’re thinking of running a marketing campaign, without a bonus, here’s a good reason why you shouldn’t. It’s based on giving a kid a chocolate ice cream. Well, go on, give […]

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Not one of us has ever been able to check in to our local airport, get on a rocket and zoom into outer space. Well, not yet at least. So for all practical reasons, the product/service doesn’t exist. But that doesn’t stop people from signing up to be on the first space flight. So how […]

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In the movie, Star Wars, Luke Skywalker and Yoda, the Jedi Master, stand near the edges of the Dagobah swamps. Luke is training in earnest to be a Jedi. Yoda turns to Luke and asks him to raise his sunken starfighter, which weighs several hundred tons, from the Dagobah swamps with the power of his […]

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Most of us are experts at trying to fix problems at the last minute. It ain’t broke, so why fix it, we think. Well, how do you know it ain’t broke? And is it really important to become a jack of many trades, or just concentrate on your niche? Heck, that’s one tricky question… But […]

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