Here’s an interesting fact. In fact more than one interesting fact. Fact 1: Why our community earns us between 90-95% of our income At 5000bc, we have had a community since 2003.But that’s not the interesting part. The interesting part is that we earn between 90-95% of our income from that community. And no, it’s […]
Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential? These three pages are critical to any website, and yet we often put the content together on these pages hurriedly. This is what Philip Riggs has to say about one of the books […]
Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential? These three pages are critical to any website, and yet we often put the content together on these pages hurriedly. Well, “hurriedly” is the wrong word to use. Instead we spend hours […]
Yes, if it’s June, it must be Amsterdam! And we’re planning on having The Brain Audit workshop in early June. So if you’re planning to enjoy a “summerish” couple of days in Amsterdam, this is your chance. You could be local, or fly in–and stay a while in this wonderful country. Either way you’ll get […]
It was the year 2012. There we were in Washington DC doing a three-day workshop on Uniqueness. And among the group of about 35 people, there was one person who was being disruptive. She casually interrupted the presentation to ask bizarre questions. She wouldn’t co-operate within the group. In short, this person was that pain-in-the-butt-client […]
On May 5, 1954, no human had ever run the four-minute mile Then May 6 dawned. And at an athletic meet watched by 3000 spectators, Roger Bannister ran the mile in 3 minutes and 59.4 seconds. Just 46 days later, that record was decimated by a whole second by Roger’s rival, Landy. Today that barrier […]
You may have never heard of John Wooden. He was a coach. And a darned good one too. In a space of 12 seasons, he won 10 championships with U.C.L.A, putting him in an orbit all of his own. John Wooden holds the amazing record for national championships in men’s basketball at ten. The next […]
Imagine you’re going to a workshop. The price of the workshop is $700 (Let’s call this Option A). And then there’s a premium version of the workshop that’s priced at $770 (Let’s call this Option B). Which of the two options would you choose? The $700 or the $770 option? I know, I know. You […]
Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]
Most folks think that the easiest part of their marketing is testimonials. What’s to know about testimonials? You ask the questions, you get the answers. Or the client gives you a testimonial and you slap it in. In other words you’ve got a “Lazy Testimonial”. And “Lazy Testimonials” prevent you from getting outstanding clients Clients […]
Imagine you had a handicapped child. And now this child is twenty years old and reasonably self-sufficient. Self-sufficient enough for you to decide you want to get back in the work force. But twenty years have passed. What will you do?
Your qualifications are worthless.
Your experience doesn’t count for much.
And you’re intimidated as hell. So let’s […]
Last week you got a chunky 30-page excerpt of The Brain Audit. This week you can get two short five-minute audio files. These short audios will teach you two very important lessons which you can implement straight away. What you will learn: 1) What is the difference between ‘The Solution’ and ‘Your Solution’ ? 2) […]