When we’re about to start a project, we sit down and we plan. We plan about the resources we have, the time needed for implementation, and yada, yada. What we don’t plan for is someone to watch over us. So who is this someone who watches over us? Is it someone who’s technically qualified? Is [...]
{ 0 comments }
When we started up in the year 2000, we had a terrible business. I was a cartoonist. No one would hire me as a marketer. I had no clients, no income (except from cartooning) and I was going around in circles trying to get people to listen to my ‘marketing advice.’ What’s worse is that [...]
{ 10 comments }
When you complete an article, you always have one of two reactions. You think it rocks. Or you think it sucks. And you may be wrong on both fronts. You may think your article rocks, when in fact it sucks. And vice versa. So how do you know if your article works? You would think [...]
{ 7 comments }
I wasn’t a big fan of algebra in high school I liked geography. I liked history. I even liked languages. You could safely say I liked everything but maths. So while I’d score high marks in almost all subjects, my maths score barely hobbled beyond 50 or 65%. And it was no great concern to [...]
{ 2 comments }
Every day at a certain point in my day my brain is exhausted. And this tiredness has nothing to do with writing. It’s rather got something to do with walking. And listening. And yes, let me explain. Every day I take a brisk walk for about an hour. And I almost always have my iPod [...]
{ 10 comments }
The cartoons before the encouragement (notice, no colour). And then, along came an audience. I was lousy at marketing. Well, let’s put it this way: I was (and still am) an outstanding cartoonist. And marketing was nowhere close to being my forte. I’d write, but I’d agonise over it. The only thing that kept me [...]
{ 6 comments }
You may think your brain is all hardwired. And that you’re supremely suited for learning. But in fact, your brain is incredibly at the mercy of the sound environment. And the reason for being at the mercy of sound is because most of our early references as children are purely based on sound. This early [...]
{ 0 comments }
Yup, that’s an old cartoon but it was 70% relevant so I put it it in without any change Have you ever noticed a strange thing when you get off the highway onto an off ramp or side road? On the highway you’re doing about 100 km an hour, and the speed limit on the [...]
{ 4 comments }
It doesn’t matter which website or blog you go to—most of them make one fundamental mistake. And it’s a mistake that can be easily avoided, if only you did one tiny little thing. That tiny little thing is placing the ‘subscribe’ button in the right place. And to understand the right place, we have to [...]
{ 8 comments }
You know the feeling of getting home from the airport. You get in the taxi, and as the driver wings his way through the streets, you know your way. Should the taxi driver dart down some crazy avenue, or decide to take you for a spin, you’re instantly able to avoid being taken for a [...]
{ 6 comments }
Imagine you want to sell a product, service or training online. What’s the first thing you think of when you’re getting ready to promote the product? Why it’s the sales page, right? So you scrub the page; you polish it; and you hope to hell that the customer is going to buy bucket-loads of your [...]
{ 18 comments }
Funny T-Shirts