Pre-Sell

The Importance of Time In Pre-Selling

I remember Sydney, Australia I was probably ten years old and my father had all of these travel brochures. But of all the places on the planet, I loved the picture of the Sydney Opera House. I remember the pink, purple skies offsetting the pale white of the Opera House. And nineteen years later I [...]

{ 3 comments }

How Pre-Sell Sold The Article Writing Course In Fewer than 24 Hours

Last week a client wrote to me. He was amazed that we’d managed to sell an extremely high-priced course in a matter of 24 hours. He was curious. How is it possible to sell a course in fewer than 24 hours when the price tag is well over $2000? And here’s what I wrote back [...]

{ 3 comments }