Pre-Sell

  In a small-business owner’s life, there’s a fence. And one side of the fence is about hype, heavy-handedness, push and shove. The other side is about low-key, low-pressure and low-stress. And even with this low-key method, you’re able to sell your product or service But what’s important isn’t just that you can can sell, […]

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Do you know what’s the biggest problem with sales of any kind, whether offline or online, product or service? It’s the fact that the customer is not ready to buy when you’re ready to sell. So there you are with your wonderfully crafted product or service, and while a lot of folks have promised to […]

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It’s here! The pre-sell of the the pre-sell book. What’s that supposed to mean? Well, the book isn’t ready yet. It’s work in progress. There are pages to be written, cartoons to be drawn, audio to be recorded and tons of little things to be finished before the book is available. But until 15th Feb, 2014 you can get it at an Early-Bird Price […]

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In 1920, marketing was a chore. People were separated by vast distances. To get any sort of message across was a royal pain. And this is what 2014 looks like as well. There’s Facebook, Twitter, Glitter, Mitter and a million methods that are distracting you–and your customer. And with every month that passes, the distraction […]

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Imagine you’re trying to open a tomato can. And you use a hammer. Excessive, right? Well, the same concept plays out with testimonials. Just because you have the grrrrrreatest testimonials in the world, doesn’t mean you hammer away at your audience. Knowing when to use the right testimonial not only creates greater impact when selling […]

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I remember Sydney, Australia I was probably ten years old and my father had all of these travel brochures. But of all the places on the planet, I loved the picture of the Sydney Opera House. I remember the pink, purple skies offsetting the pale white of the Opera House. And nineteen years later I […]

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Last week a client wrote to me. He was amazed that we’d managed to sell an extremely high-priced course in a matter of 24 hours. He was curious. How is it possible to sell a course in fewer than 24 hours when the price tag is well over $2000? And here’s what I wrote back […]

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