Psychotactics

Do you sometimes feel you’ve run into a rock star?
Not just any rock star, but the one that really commands the respect of everyone around? Well, today we’re we’re going to speak to Lynda Weinman: the rock star of software training. Peachpit Press calls Lynda Weinman is the best-known and highly respected teacher of web [...]

I was sitting at a cafe one day, when a client was raving about my articles. Of course, I was smiling from ear to ear–as you do when someone is a big ‘fan.’
“So how come I’m mesmerised by your articles?” he asked. “What’s your big ’s-e-c-r-e-t?”
“One word”, I said.
Every article boils down to one word. [...]

If you didn’t get/or read the email two days ago, then here’s a reminder.
If you’re checking email this week, and I guess you are then you need to know that you have exactly 3 days to get special goodies.
It’s a special Christmas Offer.
When you join 5000bc on the 25th, 26th, or [...]

You must be a bit of an email-aholic to check email on Christmas day. (Yes, yes, I know everyone doesn’t celebrate Christmas). Anyway, there’s no reason why you can’t have some ho, ho, ho cheer!
It’s a special Christmas day offer for the Brain Audit.
If you buy the Brain Audit Premium [...]

If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment.
And it’s perfect because you get the brand new Brain Audit Ver 3.2 Just launched a few months ago.
Two years in the making…
This book has been two years in the making, and now it’s finally out!
And you not only [...]

So you want to focus, right? Well, here’s my take on focus. Make it your take too!
Post this on your wall. Put it on your cubicle. Put it on your computer screen. And enjoy!

If you’d like to get some geeky t-shirts that really make you stand out, take a look at this store. I think you’ll like the t-shirts (and mugs). If you would like to have a cartoon that you’d want me to add, I’d be happy to do so as well.

You can either click on the [...]

How to use article writing techniques to produce a book
Have you heard of the story of the ‘Goose that laid the Golden Eggs’?
What about ‘The Tortoise and the Hare’?
And surely you must have heard of ‘The Fox and the Grapes’.
And what do those stories have in common?
All of these stories are credited to a Greek [...]

I got a note today from a client who said that she wanted to buy our product, but that certain things on the website made her unsure.

So to put this in perspective, she was looking at our website at 5000bc (which is a membership site). And she said:
1) I found a spelling error on your [...]

So you’re all focused on customers. Customers bring in the bread, the butter. And yes, sometimes the jam. But if you focused on competition for an itty-bitty while, you’d find that you could have a lot more jam.

Doesn’t make sense?
Well here’s how it works. Let’s say you’re selling a product or a service. Let’s take [...]

Conversion fails for simple reasons.

What are you buying? The cloth or the fact that you can boast you went to Barcelona?
Labour pains vs. Baby
Which of the two would attract you if you were a woman? You’re saying baby, right?
But look around you.
Every stupid marketer on the planet is selling his product or his service.
They’re talking [...]

By the time you read this post, I’ll be well into the heart of Spain. These are some books on Picasso (as you can tell).

Imagine you went to a friend’s house today.
You’re in your friend’s kitchen.
And you see a chair.
And you sit down on that chair.

How do you know it’s safe to sit on that [...]