Archive for the 'Why People Don't Buy' Category
Sunday, July 18th, 2010
Every four years at Psychotactics, we do something really interesting. We have a party. And we roll it up in a workshop. And we do it at a price so low, that it’s almost too hard to believe.
And this year, we’re headed to Vancouver and Washington DC in September.
The last time we had this party/workshop [...]
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Saturday, July 3rd, 2010
Nothing bugs you more than a painful client.
A client who hassles you at every step of the way.
A client who won’t pay on time.
A client who takes up so much of your energy that you get drained.
I used to have clients like that
And then at some point I stopped getting bad clients.
Every single one of [...]
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Tuesday, March 16th, 2010
If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment.
And it’s perfect because you get the Brain Audit Version 3.2 just launched in June 2009.
Two years in the making…
This book has been two years in the making, and now it’s finally out!
And you not only get the e-book, [...]
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Tuesday, March 9th, 2010
Let’s imagine you and I are meeting in Donostia-San Sebastián in the north of Spain for dinner.
And we’re going to have dinner in the old town. What are we going to have for dinner? I know. We’ll have some beer, los pintxos, some icecream, and a cafe cortado. And guess what? We’ll get the entire [...]
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Posted in Marketing Strategies, Website Marketing, Why People Don't Buy | 5 Comments »
Tuesday, December 15th, 2009
Imagine you went out to dinner.
And the wine was just superb; the bread roll with the exact crunch molecules and texture; and the service so impeccable and knowledgeable that you can’t remember when you had service so good.
Oh and yeah, the fish you ordered for the main was a bit too salty.
What would you remember [...]
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Posted in Marketing Strategies, Marketing Strategy, Why People Don't Buy | 23 Comments »
Tuesday, December 1st, 2009
Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn’t have to use new fangled techniques, when his simple marketing has stood the test of time.
If [...]
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Posted in Branding, Marketing Strategy, Why People Don't Buy | 1 Comment »
Friday, November 13th, 2009
Here’s something for you that could get you bonuses worth over $500 right away!
When you join 5000bc on the 10th, 11th, 12th or 13th Nov. 2009, you’ll get six bonus interviews and transcripts including ‘Linking Strategies’ from Eric Ward (who’s works with Amazon, Discovery Channel, etc) and a Vanishing Report on -’How To [...]
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Saturday, October 31st, 2009
Last week we announced about the $2500 Brain Alchemy Masterclass Workshop
we were giving away. And you were promised that you’d get a follow up email.
Well, tah…dah…here’s the follow up email.
And the link to read more details and get on the list is at:
http://www.psychotactics.com/free-goodies
Have fun
Warm regards from a warm sunny Auckland spring day,
Sean
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Saturday, October 24th, 2009
In the year 2007, I had a discussion with a client. It was about giving most of our courses away—yes, almost every Psychotactics Course—by the year 2020.
Without charge.
It sounds unusual: Why would someone just give valuable information away?
You and I know that “normal” people don’t do this kind of stuff. No one just gives away [...]
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Posted in Marketing Strategies, Marketing Strategy, Why People Don't Buy | 193 Comments »
Wednesday, October 21st, 2009
Switch on your TV.
It doesn’t matter what program is going on, you’ll notice something quite interesting. After about seven seconds something changes. It may be the scene, it may be the camera angle, it maybe a whole new shot. But almost like clockwork you’ll find there’s a change every seven seconds or so.
Then look [...]
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Posted in Article writing, Consumption, Video, Why People Don't Buy | 9 Comments »
Saturday, August 8th, 2009
If you’re like most folks you’ll have run into the price vs. value dilemma. No, not in your marketing strategy, but just lazing over coffee and looking at real estate. There in front of you is this great looking house in the real estate section of your newspaper, and you notice that there’s no price [...]
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Posted in Article writing, Consumption, Why People Don't Buy | 9 Comments »
Thursday, August 6th, 2009
Most of us never know why our headlines aren’t working like they should. And we listen to all those fruitcakes who tell us how to write ‘better’ headlines. Hey, you don’t need to listen to anyone. You just need to focus on one thing. If you tell me one thing in your headline, I’ll listen. [...]
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Posted in Article writing, Copywriting, Marketing Strategy, Video, Why People Don't Buy | 9 Comments »