Archive for the 'Why People Don't Buy' Category

The Brain Audit Workshop (In Vancouver + Washington DC) at 85% Off

Sunday, July 18th, 2010

Every four years at Psychotactics, we do something really interesting. We have a party. And we roll it up in a workshop. And we do it at a price so low, that it’s almost too hard to believe.
And this year, we’re headed to Vancouver and Washington DC in September.
The last time we had this party/workshop [...]

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Why Bad Testimonials Attract Bad Clients

Saturday, July 3rd, 2010

Nothing bugs you more than a painful client.
A client who hassles you at every step of the way.
A client who won’t pay on time.
A client who takes up so much of your energy that you get drained.
I used to have clients like that
And then at some point I stopped getting bad clients.
Every single one of [...]

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Announcing Brain Audit 3.2 + Special Goodies Offer worth $158 (Valid till 19th March 2010)

Tuesday, March 16th, 2010

If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment.
And it’s perfect because you get the Brain Audit Version 3.2 just launched in June 2009.
Two years in the making…
This book has been two years in the making, and now it’s finally out!
And you not only get the e-book, [...]

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The Biggest Reason Why Your Website Content Drives Customers Away

Tuesday, March 9th, 2010

Let’s imagine you and I are meeting in Donostia-San Sebastián in the north of Spain for dinner.
And we’re going to have dinner in the old town. What are we going to have for dinner? I know. We’ll have some beer, los pintxos, some icecream, and a cafe cortado. And guess what? We’ll get the entire [...]

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How To Fix the experience—then the “fish”

Tuesday, December 15th, 2009

Imagine you went out to dinner.
And the wine was just superb; the bread roll with the exact crunch molecules and texture; and the service so impeccable and knowledgeable that you can’t remember when you had service so good.
Oh and yeah, the fish you ordered for the main was a bit too salty.
What would you remember [...]

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Why Santa’s Marketing Works Better Than Yours!

Tuesday, December 1st, 2009

Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn’t have to use new fangled techniques, when his simple marketing has stood the test of time.
If [...]

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Last Day: Special Offer Worth Over $500 With Premium Membership

Friday, November 13th, 2009

Here’s something for you that could get you bonuses worth over $500 right away!
When you join 5000bc on the 10th, 11th, 12th or 13th Nov. 2009, you’ll get six bonus interviews and transcripts including ‘Linking Strategies’ from Eric Ward (who’s works with Amazon, Discovery Channel, etc) and a Vanishing Report on -’How To [...]

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$2500 Free Workshop: How To (Finally) Get On The List

Saturday, October 31st, 2009

Last week we announced about the $2500 Brain Alchemy Masterclass Workshop
we were giving away. And you were promised that you’d get a follow up email.
Well, tah…dah…here’s the follow up email.
And the link to read more details and get on the list is at:
http://www.psychotactics.com/free-goodies
Have fun
Warm regards from a warm sunny Auckland spring day,
Sean

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Free from Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop

Saturday, October 24th, 2009

In the year 2007, I had a discussion with a client. It was about giving most of our courses away—yes, almost every Psychotactics Course—by the year 2020.
Without charge.
It sounds unusual: Why would someone just give valuable information away?
You and I know that “normal” people don’t do this kind of stuff. No one just gives away [...]

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Why Most Screencasts And Online Presentations Are Tedious (And How To Fix It)

Wednesday, October 21st, 2009

Switch on your TV.
It doesn’t matter what program is going on, you’ll notice something quite interesting. After about seven seconds something changes.  It may be the scene, it may be the camera angle, it maybe a whole new shot. But almost like clockwork you’ll find there’s a change every seven seconds or so.
Then look [...]

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Price or Value?: Which comes first?

Saturday, August 8th, 2009

If you’re like most folks you’ll have run into the price vs. value dilemma. No, not in your marketing strategy, but just lazing over coffee and looking at real estate. There in front of you is this great looking house in the real estate section of your newspaper, and you notice that there’s no price [...]

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How To Write Better Headlines With One Thought

Thursday, August 6th, 2009

Most of us never know why our headlines aren’t working like they should. And we listen to all those fruitcakes who tell us how to write ‘better’ headlines. Hey, you don’t need to listen to anyone. You just need to focus on one thing. If you tell me one thing in your headline, I’ll listen. [...]

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Email me at sean@psychotactics.com

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