Why People Don’t Buy

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable, and both – as young college graduates are – were filled with ambitious dreams for the future. Recently, these […]


If you’ve ever wondered what it must be like to attend The Brain Audit Workshop, wonder no more.   Because finally (yes, finally) here’s The Brain Audit Kit–a compilation of goodies that includes a complete workshop, ebook, epub (yes, you can read it on your smart devices) and a bit more.   If you’ve never […]


In the year 2007, I had a discussion with a client. It was about giving most of our courses away—yes, almost every Psychotactics Course—by the year 2020. Without charge. It sounds unusual: Why would someone just give valuable information away? You and I know that “normal” people don’t do this kind of stuff. No one […]


It’s not like you haven’t tried getting testimonials before. You sure have. You have at least some testimonials, but  somehow they don’t have that snap, crackle and pop! There’s a reason why testimonials fall short of the mark Mostly it has to do with the length. And yes, yes, the detail. Instead of a testimonial […]


Last week you got a chunky 30-page excerpt of The Brain Audit. This week you can get two short five-minute audio files. These short audios will teach you two very important lessons which you can implement straight away. What you will learn: 1) What is the difference between ‘The Solution’ and ‘Your Solution’ ? 2)  […]

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You must be a bit of an email-aholic to check email on Christmas day. (Yes, yes, I know everyone doesn’t celebrate Christmas). Anyway, there’s no reason why you can’t have some ho, ho, ho cheer! It’s a special Christmas day offer for the Brain Audit If you buy the Brain Audit Premium on the 25th, […]


I know you’ve been strongly considering whether or not you should invest in the Brain Audit, and well, here’s the perfect moment. And it’s perfect because you get the Brain Audit Ver 3.2. And you not only get the e-book, but also the complete audio book in a format that will really excite you (even […]


If you didn’t get/or read this post three days ago, here’s an important reminder. When you buy the Premium Brain Audit on the 12th, 13th, 14th or 15th July 2011, you’ll also get a bonus set of Goodies on ‘How To Create Headlines: Part 1 + Part 2 (worth $158) absolutely free. *If you’ve wondered […]


Every four years at Psychotactics, we do something really interesting. We have a party. And we roll it up in a workshop. And we do it at a price so low, that it’s almost too hard to believe. And this year, we’re headed to Vancouver and Washington DC in September. The last time we had […]


Nothing bugs you more than a painful client. A client who hassles you at every step of the way. A client who won’t pay on time. A client who takes up so much of your energy that you get drained. I used to have clients like that And then at some point I stopped getting […]


If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the Brain Audit Version 3.2 just launched in June 2009. Two years in the making… This book has been two years in the making, and now it’s finally out! And you not […]


Let’s imagine you and I are meeting in Donostia-San Sebastián in the north of Spain for dinner. And we’re going to have dinner in the old town. What are we going to have for dinner? I know. We’ll have some beer, los pintxos, some icecream, and a cafe cortado. And guess what? We’ll get the […]