Psychotactics

Let’s imagine you and I are meeting in Donostia-San Sebastián in the north of Spain for dinner.
And we’re going to have dinner in the old town. What are we going to have for dinner? I know. We’ll have some beer, los pintxos, some icecream, and a cafe cortado. And guess what? We’ll get the entire [...]

Imagine you went out to dinner.
And the wine was just superb; the bread roll with the exact crunch molecules and texture; and the service so impeccable and knowledgeable that you can’t remember when you had service so good.
Oh and yeah, the fish you ordered for the main was a bit too salty.
What would you remember [...]

Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn’t have to use new fangled techniques, when his simple marketing has stood the test of time.
If [...]

Here’s something for you that could get you bonuses worth over $500 right away!
When you join 5000bc on the 10th, 11th, 12th or 13th Nov. 2009, you’ll get six bonus interviews and transcripts including ‘Linking Strategies’ from Eric Ward (who’s works with Amazon, Discovery Channel, etc) and a Vanishing Report on -’How To [...]

Last week we announced about the $2500 Brain Alchemy Masterclass Workshop
we were giving away. And you were promised that you’d get a follow up email.
Well, tah…dah…here’s the follow up email.
And the link to read more details and get on the list is at:
http://www.psychotactics.com/free-goodies
Have fun
Warm regards from a warm sunny Auckland spring day,
Sean

Don’t Forget To: [...]

In the year 2007, I had a discussion with a client. It was about giving most of our courses away—yes, almost every Psychotactics Course—by the year 2020.
Without charge.
It sounds unusual: Why would someone just give valuable information away?
You and I know that “normal” people don’t do this kind of stuff. No one just gives away [...]

Switch on your TV.
It doesn’t matter what program is going on, you’ll notice something quite interesting. After about seven seconds something changes.  It may be the scene, it may be the camera angle, it maybe a whole new shot. But almost like clockwork you’ll find there’s a change every seven seconds or so.
Then look [...]

If you’re like most folks you’ll have run into the price vs. value dilemma. No, not in your marketing strategy, but just lazing over coffee and looking at real estate. There in front of you is this great looking house in the real estate section of your newspaper, and you notice that there’s no price [...]

Most of us never know why our headlines aren’t working like they should. And we listen to all those fruitcakes who tell us how to write ‘better’ headlines. Hey, you don’t need to listen to anyone. You just need to focus on one thing. If you tell me one thing in your headline, I’ll listen. [...]

Early in the year 2002, Psychotactics didn’t exist.
We weren’t selling any products. Barely even managing to get any consulting. And selling workshops or training to clients was just a dream.
Then an amazing little book came to our rescue.
Well, technically it wasn’t even a book. It was a presentation I’d made about ‘how customers think.’
Then someone [...]

You may think that marketing is all about getting your message in front of clients. Or you may think marketing is about relationships. Yeah, yeah, it’s all that but there’s a starting point. And that’s to choose a winning marketing strategy in the first place. And no one demonstrates this technique better than Will Smith. [...]

We hate it when customers object. We’d prefer if they simply bought our products and services. Yet objections are a critical indicator of sales and marketing. Without objections you’d never know if the customer is interested or not. And without objections you’d never know how to improve your products and services (you improve them, don’t [...]