Comments on: How Graphics Increase Conversions On Salespages http://www.psychotactics.com/blog/conversion/ Why Customers Buy-And Why They Don't: An understanding of customer behaviour. Marketing Strategy Articles And Ideas For Small Business Marketing Tue, 07 Feb 2012 13:17:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Christian http://www.psychotactics.com/blog/conversion/comment-page-1/#comment-863 Christian Sat, 18 Jul 2009 14:49:32 +0000 http://www.psychotactics.com/blog/?p=371#comment-863 Yes, graphics are huge, and I really like the fact that you point out that stock graphics might as well not be there. I used stock graphics in the past and they really do accomplish nothing! Copywriting is an art and science all by itself. It's funny, but if you want to have an effective sales page online, many people assume you can just throw something up and get good results. Not true. It can take hours or even weeks to produce copy that is truly effective. Yes, graphics are huge, and I really like the fact that you point out that stock graphics might as well not be there. I used stock graphics in the past and they really do accomplish nothing!

Copywriting is an art and science all by itself. It’s funny, but if you want to have an effective sales page online, many people assume you can just throw something up and get good results. Not true. It can take hours or even weeks to produce copy that is truly effective.

]]> By: Sean DSouza http://www.psychotactics.com/blog/conversion/comment-page-1/#comment-697 Sean DSouza Tue, 23 Jun 2009 19:09:32 +0000 http://www.psychotactics.com/blog/?p=371#comment-697 Graphics alone don't do the job. The graphics have to be: 1) specific to the text around it. 2) they need to have captions. 3) you don't need any proof from any tracking study. All you have to do is open your newspaper. And you'll see that you skip over 80% of the graphics. Those 80% of graphics are ads. If your graphics look like editorial, you are attracted to them. There are graphics, and there are graphics. Don't believe every tracking study you see. It also depends whose page you track. And what you're tracking for. Graphics alone don’t do the job.

The graphics have to be:
1) specific to the text around it.
2) they need to have captions.
3) you don’t need any proof from any tracking study. All you have to do is open your newspaper. And you’ll see that you skip over 80% of the graphics. Those 80% of graphics are ads. If your graphics look like editorial, you are attracted to them.

There are graphics, and there are graphics.
Don’t believe every tracking study you see.
It also depends whose page you track. And what you’re tracking for.

]]> By: Sean DSouza http://www.psychotactics.com/blog/conversion/comment-page-1/#comment-696 Sean DSouza Tue, 23 Jun 2009 19:08:43 +0000 http://www.psychotactics.com/blog/?p=371#comment-696 Via email: Eye tracking studies have proven that people SKIP OVER GRAPHICS. WE have become so conditioned that "graphics=advertisements", so we assume that they are ads and just skip them. Via email: Eye tracking studies have proven that people SKIP
OVER GRAPHICS. WE have become so conditioned that “graphics=advertisements”, so we assume that they are ads and just skip them.

]]> By: Sean DSouza http://www.psychotactics.com/blog/conversion/comment-page-1/#comment-695 Sean DSouza Tue, 23 Jun 2009 18:04:00 +0000 http://www.psychotactics.com/blog/?p=371#comment-695 Yup, something weird happened while I was cutting and pasting this article. I picked a lot of the typos (mostly they were words jammed up) but I'm glad you picked the rest—while scanning, of course! Yup, something weird happened while I was cutting and pasting this article. I picked a lot of the typos (mostly they were words jammed up) but I’m glad you picked the rest—while scanning, of course!

]]> By: Martin Koss http://www.psychotactics.com/blog/conversion/comment-page-1/#comment-693 Martin Koss Tue, 23 Jun 2009 07:17:17 +0000 http://www.psychotactics.com/blog/?p=371#comment-693 But we all make typos occasionally, right Sean? Search this page for "as a seller
You may" (3rd chunk)... and another one at "don’t you?
Put in" (6th chunk)... I spotted them even though I was 'scanning'. But we all make typos occasionally, right Sean?

Search this page for “as a seller
You may” (3rd chunk)… and another one at “don’t you?
Put in” (6th chunk)… I spotted them even though I was ‘scanning’.

]]> By: Martin Koss http://www.psychotactics.com/blog/conversion/comment-page-1/#comment-692 Martin Koss Tue, 23 Jun 2009 07:14:23 +0000 http://www.psychotactics.com/blog/?p=371#comment-692 I think your pages demonstrate very well how content must be presented, Sean. In short bitesize snippets with headings. I find it so easy to read your content because of the way it is presented. I can clearly remember the very first time I came across Psychotactics and it was so refreshingly easy to read and hype-free. Just the facts, in scannable, easy to digest chunks. I think your pages demonstrate very well how content must be presented, Sean.

In short bitesize snippets with headings.

I find it so easy to read your content because of the way it is presented. I can clearly remember the very first time I came across Psychotactics and it was so refreshingly easy to read and hype-free.

Just the facts, in scannable, easy to digest chunks.

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