Comments on: The Importance Of Curiosity When Creating Bullets http://www.psychotactics.com/blog/creating-bullets/ Why Customers Buy-And Why They Don't: An understanding of customer behaviour. Marketing Strategy Articles And Ideas For Small Business Marketing Tue, 07 Feb 2012 14:36:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Importance Of Curiosity When Creating Bullets | in tune http://www.psychotactics.com/blog/creating-bullets/comment-page-1/#comment-3905 The Importance Of Curiosity When Creating Bullets | in tune Fri, 10 Sep 2010 06:03:45 +0000 http://www.psychotactics.com/blog/?p=1383#comment-3905 [...] Yes, there’s a contents page, but you ignore most of the yada, yada and head for the bullets. Go to The Importance Of Curiosity When Creating Bullets → Published on Tuesday, February 2, 2010 · Permalink Topics: curiosity, lists-bulleted, [...] [...] Yes, there’s a contents page, but you ignore most of the yada, yada and head for the bullets. Go to The Importance Of Curiosity When Creating Bullets → Published on Tuesday, February 2, 2010 · Permalink Topics: curiosity, lists-bulleted, [...]

]]> By: links for 2010-02-02 http://www.psychotactics.com/blog/creating-bullets/comment-page-1/#comment-3584 links for 2010-02-02 Fri, 20 Aug 2010 00:57:23 +0000 http://www.psychotactics.com/blog/?p=1383#comment-3584 [...] The Importance Of Curiosity When Creating Bullets From Psychotactics: There’s a reason why bullets make it to the back cover of a book. It’s because you tend to read the title, then the subtitle (on the front cover) and then flip the book to get a gist of the book. Yes there’s the yada, yada about the book on the back cover. Yes, there’s an index. Yes, there’s a contents page, but you ignore most of the yada, yada and head for the bullets. (tags: lists-bulleted writing curiosity) Published on Tuesday, February 2, 2010 · Permalink Filed in Links [...] [...] The Importance Of Curiosity When Creating Bullets From Psychotactics: There’s a reason why bullets make it to the back cover of a book. It’s because you tend to read the title, then the subtitle (on the front cover) and then flip the book to get a gist of the book. Yes there’s the yada, yada about the book on the back cover. Yes, there’s an index. Yes, there’s a contents page, but you ignore most of the yada, yada and head for the bullets. (tags: lists-bulleted writing curiosity) Published on Tuesday, February 2, 2010 · Permalink Filed in Links [...]

]]> By: Randolph Shaheed http://www.psychotactics.com/blog/creating-bullets/comment-page-1/#comment-1972 Randolph Shaheed Sun, 07 Feb 2010 18:37:43 +0000 http://www.psychotactics.com/blog/?p=1383#comment-1972 Thank you so much for the insite. As a up and coming writer , I must know how to attract potential readers that can be drawn to read my body of work so now at least I have a tool that can be used in my sales stategy. writer/ speaker/organizer a prodegy of Shallie Bey Thank you so much for the insite. As a up and coming writer , I must know how to attract potential readers that can be drawn to read my body of work so now at least I have a tool that can be used in my sales stategy.
writer/ speaker/organizer a prodegy of Shallie Bey

]]> By: Shallie Bey http://www.psychotactics.com/blog/creating-bullets/comment-page-1/#comment-1960 Shallie Bey Sat, 06 Feb 2010 16:07:45 +0000 http://www.psychotactics.com/blog/?p=1383#comment-1960 Sean, thanks for this article on capturing curiosity with bullets. I like the way you demonstrate it by using some of your own work as the example. I am reaching for my credit card. LOL Shallie Bey Smarter Small Business Blog Sean, thanks for this article on capturing curiosity with bullets. I like the way you demonstrate it by using some of your own work as the example. I am reaching for my credit card. LOL

Shallie Bey
Smarter Small Business Blog

]]> By: Mark McCormack http://www.psychotactics.com/blog/creating-bullets/comment-page-1/#comment-1939 Mark McCormack Thu, 04 Feb 2010 10:39:16 +0000 http://www.psychotactics.com/blog/?p=1383#comment-1939 Excellent tips on how to put bullets together. In your example above, you could have introduced point 5 earlier to dispute the conventional wisdom. Then you could have added your replacement idea as the next point, perhaps using an obscure reference along the lines suggested by Paul above, to really stimulate the readers curiosity. Excellent tips on how to put bullets together. In your example above, you could have introduced point 5 earlier to dispute the conventional wisdom. Then you could have added your replacement idea as the next point, perhaps using an obscure reference along the lines suggested by Paul above, to really stimulate the readers curiosity.

]]> By: Brandon R Allen http://www.psychotactics.com/blog/creating-bullets/comment-page-1/#comment-1927 Brandon R Allen Wed, 03 Feb 2010 00:18:26 +0000 http://www.psychotactics.com/blog/?p=1383#comment-1927 Bullets are an important tool to appealing to certain psychographic information. It's important to note that bullets alone are not enough some people gravitate towards bulleted info while others want to read the narrative. Great tip. Bullets are an important tool to appealing to certain psychographic information. It’s important to note that bullets alone are not enough some people gravitate towards bulleted info while others want to read the narrative.

Great tip.

]]> By: Sean DSouza http://www.psychotactics.com/blog/creating-bullets/comment-page-1/#comment-1925 Sean DSouza Tue, 02 Feb 2010 20:18:17 +0000 http://www.psychotactics.com/blog/?p=1383#comment-1925 Good point. Good point.

]]> By: Mike Mella http://www.psychotactics.com/blog/creating-bullets/comment-page-1/#comment-1924 Mike Mella Tue, 02 Feb 2010 19:16:29 +0000 http://www.psychotactics.com/blog/?p=1383#comment-1924 Don't forget that search engines and special computers used by the disabled like screen readers appreciate good bullet lists too. None of the bullet lists in your article are truly bullet lists, they're simply paragraph text. This means that the non-human readers that I mentioned above won't see them as such. Typing an asterisk or a number before a line doesn't make it a bullet. Your website should be built so that when you add content, you can add true bullet lists using the appropriate markup ( "ul", "ol" and "li"). With a proper CMS, this can be done with the click of a button. Don’t forget that search engines and special computers used by the disabled like screen readers appreciate good bullet lists too.

None of the bullet lists in your article are truly bullet lists, they’re simply paragraph text. This means that the non-human readers that I mentioned above won’t see them as such.

Typing an asterisk or a number before a line doesn’t make it a bullet. Your website should be built so that when you add content, you can add true bullet lists using the appropriate markup ( “ul”, “ol” and “li”). With a proper CMS, this can be done with the click of a button.

]]> By: Paul Simister http://www.psychotactics.com/blog/creating-bullets/comment-page-1/#comment-1922 Paul Simister Tue, 02 Feb 2010 07:19:15 +0000 http://www.psychotactics.com/blog/?p=1383#comment-1922 I find How To is a great standby when I am struggling with copy... for headlines, sub-headings and bullets. Who doesn't want to know how to... The bullets I find particularly appealing are those that arouse my curiosity like The two things you should do immediately before you turn out the light to virtually guarantee a good nights sleep. I find How To is a great standby when I am struggling with copy… for headlines, sub-headings and bullets.

Who doesn’t want to know how to…

The bullets I find particularly appealing are those that arouse my curiosity like

The two things you should do immediately before you turn out the light to virtually guarantee a good nights sleep.

]]>