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	<title>Comments on: Why Creating &#8220;Document-Based Barriers&#8221; Is Critical For Your Business</title>
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	<link>http://www.psychotactics.com/blog/creating-documents-business/</link>
	<description>Why Customers Buy-And Why They Don&#039;t: An understanding of customer behaviour. Marketing Strategy Articles And Ideas For Small Business Marketing</description>
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	<item>
		<title>By: Sean D'Souza</title>
		<link>http://www.psychotactics.com/blog/creating-documents-business/comment-page-1/#comment-8719</link>
		<dc:creator>Sean D'Souza</dc:creator>
		<pubDate>Fri, 24 Aug 2012 21:56:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.psychotactics.com/blog/?p=4469#comment-8719</guid>
		<description><![CDATA[Yes, I think you should insist.]]></description>
		<content:encoded><![CDATA[<p>Yes, I think you should insist.</p>
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		<title>By: Sean D'Souza</title>
		<link>http://www.psychotactics.com/blog/creating-documents-business/comment-page-1/#comment-8718</link>
		<dc:creator>Sean D'Souza</dc:creator>
		<pubDate>Fri, 24 Aug 2012 21:55:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.psychotactics.com/blog/?p=4469#comment-8718</guid>
		<description><![CDATA[Yes, just like a date. You do your due diligence :)]]></description>
		<content:encoded><![CDATA[<p>Yes, just like a date. You do your due diligence <img src='http://www.psychotactics.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	</item>
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		<title>By: Mike Hayden</title>
		<link>http://www.psychotactics.com/blog/creating-documents-business/comment-page-1/#comment-8711</link>
		<dc:creator>Mike Hayden</dc:creator>
		<pubDate>Thu, 23 Aug 2012 15:32:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.psychotactics.com/blog/?p=4469#comment-8711</guid>
		<description><![CDATA[Great idea!

I&#039;ve always present my published agreements, procedures, and a code of ethics before meeting with a client, which sets the tone before we get involved.

Up to now, I have only recommended that they read my company&#039;s &quot;bible,&quot; but now, I&#039;m thinking insisting on it might make a giant leap forward.


Faithfully in Freedom,
Mike]]></description>
		<content:encoded><![CDATA[<p>Great idea!</p>
<p>I&#8217;ve always present my published agreements, procedures, and a code of ethics before meeting with a client, which sets the tone before we get involved.</p>
<p>Up to now, I have only recommended that they read my company&#8217;s &#8220;bible,&#8221; but now, I&#8217;m thinking insisting on it might make a giant leap forward.</p>
<p>Faithfully in Freedom,<br />
Mike</p>
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	<item>
		<title>By: Diana Schneidman</title>
		<link>http://www.psychotactics.com/blog/creating-documents-business/comment-page-1/#comment-8702</link>
		<dc:creator>Diana Schneidman</dc:creator>
		<pubDate>Thu, 23 Aug 2012 02:09:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.psychotactics.com/blog/?p=4469#comment-8702</guid>
		<description><![CDATA[In my business I help people create a freelance or consulting practice and I strongly recommend phoning potential clients for marketing purposes.

Therefore, for one-on-one coaching clients, I ask them to read my book (or at least look through it) and to fill out a questionnaire, at least briefly, with some basic questions about where they are at. I also ask for their resume or LinkedIn link.

People know what I recommend and if they hate the idea of phoning, they don&#039;t follow through on coaching with me. That&#039;s best for all involved.

Understanding the person&#039;s background and goals is also helpful. Why should they pay good money to explain to me in our conversation what I can read before we talk?

-Diana]]></description>
		<content:encoded><![CDATA[<p>In my business I help people create a freelance or consulting practice and I strongly recommend phoning potential clients for marketing purposes.</p>
<p>Therefore, for one-on-one coaching clients, I ask them to read my book (or at least look through it) and to fill out a questionnaire, at least briefly, with some basic questions about where they are at. I also ask for their resume or LinkedIn link.</p>
<p>People know what I recommend and if they hate the idea of phoning, they don&#8217;t follow through on coaching with me. That&#8217;s best for all involved.</p>
<p>Understanding the person&#8217;s background and goals is also helpful. Why should they pay good money to explain to me in our conversation what I can read before we talk?</p>
<p>-Diana</p>
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		<title>By: Linda</title>
		<link>http://www.psychotactics.com/blog/creating-documents-business/comment-page-1/#comment-8699</link>
		<dc:creator>Linda</dc:creator>
		<pubDate>Wed, 22 Aug 2012 18:50:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.psychotactics.com/blog/?p=4469#comment-8699</guid>
		<description><![CDATA[Thank you for the words of reassurance, Mr D&#039;Souza.

Maybe I&#039;ll catch you next time round in the UK and know I won&#039;t be a nuisance..... ;)

Kind regards,
L]]></description>
		<content:encoded><![CDATA[<p>Thank you for the words of reassurance, Mr D&#8217;Souza.</p>
<p>Maybe I&#8217;ll catch you next time round in the UK and know I won&#8217;t be a nuisance&#8230;.. <img src='http://www.psychotactics.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>Kind regards,<br />
L</p>
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		<title>By: Sean D'Souza</title>
		<link>http://www.psychotactics.com/blog/creating-documents-business/comment-page-1/#comment-8698</link>
		<dc:creator>Sean D'Souza</dc:creator>
		<pubDate>Wed, 22 Aug 2012 18:40:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.psychotactics.com/blog/?p=4469#comment-8698</guid>
		<description><![CDATA[Exactly! :)]]></description>
		<content:encoded><![CDATA[<p>Exactly! <img src='http://www.psychotactics.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Sean D'Souza</title>
		<link>http://www.psychotactics.com/blog/creating-documents-business/comment-page-1/#comment-8697</link>
		<dc:creator>Sean D'Souza</dc:creator>
		<pubDate>Wed, 22 Aug 2012 18:40:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.psychotactics.com/blog/?p=4469#comment-8697</guid>
		<description><![CDATA[You&#039;re welcome.

We&#039;ve had great success with both our work (and our breaks) because we have clients who are a lot like us. And they realise, that the best things in life require some work.

It&#039;s easy to get creepos who can boss you around and demand the world. It&#039;s a lot harder to get quality clients. And to get them you have to set rules.]]></description>
		<content:encoded><![CDATA[<p>You&#8217;re welcome.</p>
<p>We&#8217;ve had great success with both our work (and our breaks) because we have clients who are a lot like us. And they realise, that the best things in life require some work.</p>
<p>It&#8217;s easy to get creepos who can boss you around and demand the world. It&#8217;s a lot harder to get quality clients. And to get them you have to set rules.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Sean D'Souza</title>
		<link>http://www.psychotactics.com/blog/creating-documents-business/comment-page-1/#comment-8696</link>
		<dc:creator>Sean D'Souza</dc:creator>
		<pubDate>Wed, 22 Aug 2012 18:38:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.psychotactics.com/blog/?p=4469#comment-8696</guid>
		<description><![CDATA[Barriers help. Yes, every darned Internet marketer will tell you to make things easier. But easy come, easy go. 

It depends if you&#039;re the kind of person that&#039;s fussy, or just will take anyone who is willing to pay you—or rather &quot;buy you&quot;. :)]]></description>
		<content:encoded><![CDATA[<p>Barriers help. Yes, every darned Internet marketer will tell you to make things easier. But easy come, easy go. </p>
<p>It depends if you&#8217;re the kind of person that&#8217;s fussy, or just will take anyone who is willing to pay you—or rather &#8220;buy you&#8221;. <img src='http://www.psychotactics.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
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	<item>
		<title>By: Sean D'Souza</title>
		<link>http://www.psychotactics.com/blog/creating-documents-business/comment-page-1/#comment-8695</link>
		<dc:creator>Sean D'Souza</dc:creator>
		<pubDate>Wed, 22 Aug 2012 18:37:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.psychotactics.com/blog/?p=4469#comment-8695</guid>
		<description><![CDATA[There&#039;s also a difference between stuck and disruptive.

Stuck is great. That&#039;s why you&#039;re there: to help.
Disruptive is when you stop a presentation to ask: What&#039;s for dinner? Disruptive is when you don&#039;t pay attention to instructions and then ask stupid questions later. Disruptive is when you don&#039;t do as you&#039;re told and get in the way of others. 

Stuck is fine. Disruptive is just being a pain in the butt!]]></description>
		<content:encoded><![CDATA[<p>There&#8217;s also a difference between stuck and disruptive.</p>
<p>Stuck is great. That&#8217;s why you&#8217;re there: to help.<br />
Disruptive is when you stop a presentation to ask: What&#8217;s for dinner? Disruptive is when you don&#8217;t pay attention to instructions and then ask stupid questions later. Disruptive is when you don&#8217;t do as you&#8217;re told and get in the way of others. </p>
<p>Stuck is fine. Disruptive is just being a pain in the butt!</p>
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		<title>By: Sean D'Souza</title>
		<link>http://www.psychotactics.com/blog/creating-documents-business/comment-page-1/#comment-8694</link>
		<dc:creator>Sean D'Souza</dc:creator>
		<pubDate>Wed, 22 Aug 2012 18:35:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.psychotactics.com/blog/?p=4469#comment-8694</guid>
		<description><![CDATA[Well, that depends on how precise your instructions are, right? 

The key is NOT to get them necessarily to read the entire document. In the case of The Brain Audit, most people have read the entire document. But in other cases, reading the recommended portion is part of the rules. 

Can you still be disruptive? Of course you can. We&#039;ve had situations where the person is disruptive. But the odds are very, very low. In 10 years (yes, we started our 10 year run yesterday) we&#039;ve only had two or three situations. And two out of those three were because they didn&#039;t read the document.]]></description>
		<content:encoded><![CDATA[<p>Well, that depends on how precise your instructions are, right? </p>
<p>The key is NOT to get them necessarily to read the entire document. In the case of The Brain Audit, most people have read the entire document. But in other cases, reading the recommended portion is part of the rules. </p>
<p>Can you still be disruptive? Of course you can. We&#8217;ve had situations where the person is disruptive. But the odds are very, very low. In 10 years (yes, we started our 10 year run yesterday) we&#8217;ve only had two or three situations. And two out of those three were because they didn&#8217;t read the document.</p>
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		<title>By: Mary-Helen Rossi</title>
		<link>http://www.psychotactics.com/blog/creating-documents-business/comment-page-1/#comment-8665</link>
		<dc:creator>Mary-Helen Rossi</dc:creator>
		<pubDate>Tue, 21 Aug 2012 15:36:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.psychotactics.com/blog/?p=4469#comment-8665</guid>
		<description><![CDATA[We disseminate an educational approach that&#039;s completely out of the box (as in &#039;the educational system&#039;s box), and years ago we decided that we would not do workshops for any one/organization who had not read the primer on the approach. We did this because the approach really resonates with people who are either outside the box themselves or sincerely want to be, but almost seems to shut down those who aren&#039;t or don&#039;t - and the document barrier saves everyone a lot of discomfort and difficulty! Do some people get uncomfortable anyway? Yes. But they&#039;ve opted in, so it&#039;s a healthy discomfort.]]></description>
		<content:encoded><![CDATA[<p>We disseminate an educational approach that&#8217;s completely out of the box (as in &#8216;the educational system&#8217;s box), and years ago we decided that we would not do workshops for any one/organization who had not read the primer on the approach. We did this because the approach really resonates with people who are either outside the box themselves or sincerely want to be, but almost seems to shut down those who aren&#8217;t or don&#8217;t &#8211; and the document barrier saves everyone a lot of discomfort and difficulty! Do some people get uncomfortable anyway? Yes. But they&#8217;ve opted in, so it&#8217;s a healthy discomfort.</p>
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		<title>By: David Rothwell</title>
		<link>http://www.psychotactics.com/blog/creating-documents-business/comment-page-1/#comment-8656</link>
		<dc:creator>David Rothwell</dc:creator>
		<pubDate>Tue, 21 Aug 2012 08:31:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.psychotactics.com/blog/?p=4469#comment-8656</guid>
		<description><![CDATA[Hi Sean,

excellent post! And immediately actionable. I have been kicking some ideas around in my head for quite a while and this instantly crystalised them all into the perfect solution.

I already have strict Terms and Conditions that users of my service have to tick the box for, but that&#039;s after they have made the significant commitment to me.

The Document Barrier will bring me the right people from the outset - thanks Sean!

@Linda - I guess you always get disruptive clients, but if they&#039;ve hurdled the document barrier as Sean suggests, then they&#039;re not disruptive for the wrong reason.]]></description>
		<content:encoded><![CDATA[<p>Hi Sean,</p>
<p>excellent post! And immediately actionable. I have been kicking some ideas around in my head for quite a while and this instantly crystalised them all into the perfect solution.</p>
<p>I already have strict Terms and Conditions that users of my service have to tick the box for, but that&#8217;s after they have made the significant commitment to me.</p>
<p>The Document Barrier will bring me the right people from the outset &#8211; thanks Sean!</p>
<p>@Linda &#8211; I guess you always get disruptive clients, but if they&#8217;ve hurdled the document barrier as Sean suggests, then they&#8217;re not disruptive for the wrong reason.</p>
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