Comments on: The Death of the Paper Book (And the Rise of the E-Book) http://www.psychotactics.com/blog/death-of-the-paper-book/ Why Customers Buy-And Why They Don't: An understanding of customer behaviour. Marketing Strategy Articles And Ideas For Small Business Marketing Tue, 07 Feb 2012 14:36:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kayla West http://www.psychotactics.com/blog/death-of-the-paper-book/comment-page-3/#comment-5133 Kayla West Wed, 02 Feb 2011 17:47:31 +0000 http://www.psychotactics.com/blog/?p=1278#comment-5133 I am an avid reader. I agree that the feel and smell of a brand new book can always beat the feel of an ereader device. But, I do agree that no one, even an avid physical book-lover like me, should doubt that a change will be occuring in the near future. We can defend physical books, but that would be ignoring the inevitable. The fact that in the near future, more and more people will be buying ebooks for convenience. But, avid booklovers can keep the books they have and back them up on the devices. Just in case something ever happened. That way, we still get those books we loved and we are part of this new wave of technology. I may be only 19 years old, but I believe that we can have the memories of real books, and still be in the new ebooks. I do feel that books will never die, because of the sentimentality of the true booklovers who will never let it die. But I also believe that we should not worry ourselves with the decline of use in physical books. As long as there is some documentation of stories, i.e. the ereaders, and the future generations can use these stories to travel to faraway lands using their imagination, that is the most important thing. There will always be stories. Just be happy that there is a technology that helps to bring these wonderful stories to future generations. The stories that made us love reading. I am an avid reader. I agree that the feel and smell of a brand new book can always beat the feel of an ereader device. But, I do agree that no one, even an avid physical book-lover like me, should doubt that a change will be occuring in the near future.
We can defend physical books, but that would be ignoring the inevitable. The fact that in the near future, more and more people will be buying ebooks for convenience. But, avid booklovers can keep the books they have and back them up on the devices. Just in case something ever happened. That way, we still get those books we loved and we are part of this new wave of technology.
I may be only 19 years old, but I believe that we can have the memories of real books, and still be in the new ebooks.
I do feel that books will never die, because of the sentimentality of the true booklovers who will never let it die. But I also believe that we should not worry ourselves with the decline of use in physical books.
As long as there is some documentation of stories, i.e. the ereaders, and the future generations can use these stories to travel to faraway lands using their imagination, that is the most important thing. There will always be stories. Just be happy that there is a technology that helps to bring these wonderful stories to future generations. The stories that made us love reading.

]]> By: INFO Kappa » Esentialul despre cautarea pe Internet IK 391 http://www.psychotactics.com/blog/death-of-the-paper-book/comment-page-3/#comment-3641 INFO Kappa » Esentialul despre cautarea pe Internet IK 391 Mon, 23 Aug 2010 14:40:37 +0000 http://www.psychotactics.com/blog/?p=1278#comment-3641 [...] Un autor care se cam grabeste – moartea cartii pe hartie si ascensiunea cartii electronice:http://www.psychotactics.com [...] [...] Un autor care se cam grabeste – moartea cartii pe hartie si ascensiunea cartii electronice:http://www.psychotactics.com [...]

]]> By: Anthony Paul Burden http://www.psychotactics.com/blog/death-of-the-paper-book/comment-page-3/#comment-2408 Anthony Paul Burden Wed, 03 Mar 2010 13:18:26 +0000 http://www.psychotactics.com/blog/?p=1278#comment-2408 Hi, After selling and developing digital editions since 2005, we as one of the pioneers in this market have been frustrated at the slow take up of digital products but over the years proven that clients are receptive for instant delivery and are willing to read on both the desktop and laptops. It's great news to read about the great advances in the hardware and software recently for reading books and magazines and think this market is going to be an exciting on at that. The technology and it's delivery is ever changing, the quality of the content should not. Kind regards, Anthony Managing Director DIGITALNEWSAGENT.COM Hi,

After selling and developing digital editions since 2005, we as one of the pioneers in this market have been frustrated at the slow take up of digital products but over the years proven that clients are receptive for instant delivery and are willing to read on both the desktop and laptops.

It’s great news to read about the great advances in the hardware and software recently for reading books and magazines and think this market is going to be an exciting on at that.

The technology and it’s delivery is ever changing, the quality of the content should not.

Kind regards,

Anthony
Managing Director
DIGITALNEWSAGENT.COM

]]> By: Sean DSouza http://www.psychotactics.com/blog/death-of-the-paper-book/comment-page-3/#comment-2213 Sean DSouza Fri, 19 Feb 2010 18:53:17 +0000 http://www.psychotactics.com/blog/?p=1278#comment-2213 No it's not a strategy in itself. But be aware that it's a great strategy all the same. Many businesses such as ours would not exist as it does, if it wasn't for one ebook (16 pages too) that we published in the year 2002. Some businesses have grown on the basis of single medium. Some chose video. Some just had one app. And some rode on the blog wave. In every tech cycle there is the chance to ride the wave, and in every cycle there are people like me who say: Ah, how can that work? That is a mistake. Instead of defending the paper book (which from the looks of things needs no defence if indeed it is to continue its domination) spend some time learning about the new phenomenon. That way you won't get caught flat footed when the time comes to actually use the technology of the day. No it’s not a strategy in itself.

But be aware that it’s a great strategy all the same. Many businesses such as ours would not exist as it does, if it wasn’t for one ebook (16 pages too) that we published in the year 2002.

Some businesses have grown on the basis of single medium. Some chose video. Some just had one app. And some rode on the blog wave. In every tech cycle there is the chance to ride the wave, and in every cycle there are people like me who say: Ah, how can that work?

That is a mistake.

Instead of defending the paper book (which from the looks of things needs no defence if indeed it is to continue its domination) spend some time learning about the new phenomenon.

That way you won’t get caught flat footed when the time comes to actually use the technology of the day.

]]> By: Steve Supple http://www.psychotactics.com/blog/death-of-the-paper-book/comment-page-3/#comment-2202 Steve Supple Fri, 19 Feb 2010 03:22:57 +0000 http://www.psychotactics.com/blog/?p=1278#comment-2202 Firstly I would like to say Sean how much I have enjoy the exchange of perspectives here. Yes I can imagine DVD players in danger of disappearing to the shadows someday (like the 8mm projector). But there will always be a 'movie player'. The computer is an input and output device. But for the content creator it's value is that it is an imput device. For a passive audience it's mainly an output device. Ofcourse your blog proves that readers don't have to be passive readers. Now to the future: I too am looking to the day when I can take advantage of the growing ebook marketplaces as an author. But I'm worried for anyone who publishes there own ebooks without a wider income stratedy to support themselves. Without other related income streams and marketing strategies that suit them. We all need to look at not just all the possible digital products out there but physical products, speaking, couching, community membership, affiliate relationships. And marketing with podcasts, blogs, newletters, interviews, articles and emails. Ebooks are a great start but not a stratedy in it's self. Sean, thanks again for your thoughts. Firstly I would like to say Sean how much I have enjoy the exchange of perspectives here.
Yes I can imagine DVD players in danger of disappearing to the shadows someday (like the 8mm projector). But there will always be a ‘movie player’.
The computer is an input and output device. But for the content creator it’s value is that it is an imput device. For a passive audience it’s mainly an output device.
Ofcourse your blog proves that readers don’t have to be passive readers.
Now to the future: I too am looking to the day when I can take advantage of the growing ebook marketplaces as an author. But I’m worried for anyone who publishes there own ebooks without a wider income stratedy to support themselves. Without other related income streams and marketing strategies that suit them.
We all need to look at not just all the possible digital products out there but physical products, speaking, couching, community membership, affiliate relationships. And marketing with podcasts, blogs, newletters, interviews, articles and emails.
Ebooks are a great start but not a stratedy in it’s self.
Sean, thanks again for your thoughts.

]]> By: Sean D'Souza http://www.psychotactics.com/blog/death-of-the-paper-book/comment-page-3/#comment-2194 Sean D'Souza Thu, 18 Feb 2010 19:23:32 +0000 http://www.psychotactics.com/blog/?p=1278#comment-2194 And just to be sure, I'm learning all I can about ePub (yes, you can use InDesign to create ePub files) and also working on a strategy to have our books ready for Kindle—but mostly for the Apple Store. And just to be sure, I’m learning all I can about ePub (yes, you can use InDesign to create ePub files) and also working on a strategy to have our books ready for Kindle—but mostly for the Apple Store.

]]> By: Sean D'Souza http://www.psychotactics.com/blog/death-of-the-paper-book/comment-page-3/#comment-2193 Sean D'Souza Thu, 18 Feb 2010 19:21:44 +0000 http://www.psychotactics.com/blog/?p=1278#comment-2193 Hmm, that's interesting. I'm not quite clear why output devices can't be replaced. I'd see a DVD player as an output device, but I'm sure it would be replaced in time (if not in a few years). A lot of devices are input and output. What is a computer? Input or output? A case could be made for both, couldn't it? However the main point of the article isn't whether the book will go or not. But rather how to get ready for the next wave. I have to say I was in this very boat when blogs came along. I kept insisting that blogs were a waste of time. Today we know better. I have to say I've been so wrong before, that I had to put this out for those who want to be on the cusp of the wave when it arrives. For those who insist on the book being dominant, they will find that it will continue its dominance for a while, and then get marginalised. That's when things will really hurt. This article isn't so much about today. It's more about how to get ready for 2012. And of course time will tell :) Hmm, that’s interesting. I’m not quite clear why output devices can’t be replaced. I’d see a DVD player as an output device, but I’m sure it would be replaced in time (if not in a few years). A lot of devices are input and output. What is a computer? Input or output? A case could be made for both, couldn’t it?

However the main point of the article isn’t whether the book will go or not. But rather how to get ready for the next wave.

I have to say I was in this very boat when blogs came along. I kept insisting that blogs were a waste of time. Today we know better.

I have to say I’ve been so wrong before, that I had to put this out for those who want to be on the cusp of the wave when it arrives. For those who insist on the book being dominant, they will find that it will continue its dominance for a while, and then get marginalised. That’s when things will really hurt.

This article isn’t so much about today. It’s more about how to get ready for 2012. And of course time will tell :)

]]> By: Steve Supple http://www.psychotactics.com/blog/death-of-the-paper-book/comment-page-3/#comment-2182 Steve Supple Thu, 18 Feb 2010 17:12:11 +0000 http://www.psychotactics.com/blog/?p=1278#comment-2182 Yes it is true people sometimes can't imagine that one technology can replace another. But was the radio replaced by TV, or the propeller replaced by the jet engine. The technolgies that are replaced are often the input devices like typewriters and pencils. But output devices seldom die. They are the media devices. These output devices only change their role in our lives. People aren't blindly defending the paper book. They just realize that it's place in the marketplace will change because of ebooks but no medium has ever been replaced. Yes it is true people sometimes can’t imagine that one technology can replace another. But was the radio replaced by TV, or the propeller replaced by the jet engine.
The technolgies that are replaced are often the input devices like typewriters and pencils. But output devices seldom die. They are the media devices. These output devices only change their role in our lives.
People aren’t blindly defending the paper book. They just realize that it’s place in the marketplace will change because of ebooks but no medium has ever been replaced.

]]> By: Susan Greene http://www.psychotactics.com/blog/death-of-the-paper-book/comment-page-3/#comment-2180 Susan Greene Thu, 18 Feb 2010 16:49:49 +0000 http://www.psychotactics.com/blog/?p=1278#comment-2180 I am surprised at how many people are vehemently defending paper books. It reminds of several instances in my past of technology debates with people who were 100% convinced that "new stuff" could never replace the old ways of doing things. Instance #1 - In high school I worked for a large daily newspaper taking classified ads over the phone. All of us in the call center typed the ads on typewriters. Yes, we're going back many years. One day management said they were considering ordering computers for us. Everyone except me (I was the youngest in the department), was dead set against giving up their typewriters. They were sure computers could never replace typewriters. Um, yeah right. Instance #2 - I worked for an ad agency. The graphic designers all did their designs and layouts by hand on paper. The writers at the ad agency had just switched from typewriters to PCs. I remember telling the 4 graphic designers that soon they'd be on PCs too. They unanimously said, "No way!" They argued that there was something magical about putting pencil to paper, and a PC could never replace that. Um, yeah right. Once e-readers provide the means for e-books to offer an enhanced reading experience over paper books, such as what Apple is promising with its iPad, people will make the switch and never look back. I am surprised at how many people are vehemently defending paper books. It reminds of several instances in my past of technology debates with people who were 100% convinced that “new stuff” could never replace the old ways of doing things.

Instance #1 – In high school I worked for a large daily newspaper taking classified ads over the phone. All of us in the call center typed the ads on typewriters. Yes, we’re going back many years. One day management said they were considering ordering computers for us. Everyone except me (I was the youngest in the department), was dead set against giving up their typewriters. They were sure computers could never replace typewriters. Um, yeah right.

Instance #2 – I worked for an ad agency. The graphic designers all did their designs and layouts by hand on paper. The writers at the ad agency had just switched from typewriters to PCs. I remember telling the 4 graphic designers that soon they’d be on PCs too. They unanimously said, “No way!” They argued that there was something magical about putting pencil to paper, and a PC could never replace that. Um, yeah right.

Once e-readers provide the means for e-books to offer an enhanced reading experience over paper books, such as what Apple is promising with its iPad, people will make the switch and never look back.

]]> By: Steve Supple http://www.psychotactics.com/blog/death-of-the-paper-book/comment-page-3/#comment-2174 Steve Supple Thu, 18 Feb 2010 15:31:32 +0000 http://www.psychotactics.com/blog/?p=1278#comment-2174 E-book verses paper book: There is a media term called: 'Media Dependancy'. This is when content needs to be modified to suit the medium used. eg: A novel is made into a movie. The movie version has scenes deleated but has music. The same concept can also apply to e-books. They don't have the same sensory appeal as a paper book but you can put in links etc. "Quality is always in the minority" Ebooks are like anything else. You sometimes have to sift alot of dirt to find gold. As long as your ebooks have insightful content and great presentation, readers will find you. E-book verses paper book:
There is a media term called: ‘Media Dependancy’.
This is when content needs to be modified to suit the medium used. eg: A novel is made into a movie. The movie version has scenes deleated but has music. The same concept can also apply to e-books. They don’t have the same sensory appeal as a paper book but you can put in links etc.

“Quality is always in the minority”
Ebooks are like anything else. You sometimes have to sift alot of dirt to find gold. As long as your ebooks have insightful content and great presentation, readers will find you.

]]> By: Sean DSouza http://www.psychotactics.com/blog/death-of-the-paper-book/comment-page-3/#comment-2173 Sean DSouza Thu, 18 Feb 2010 15:09:34 +0000 http://www.psychotactics.com/blog/?p=1278#comment-2173 <blockquote>Paper book is a perfect gift, you can even write your own words to the person you’re giving it.</blockquote> I don't want to refute this point, but two authors I gave a book to, asked me if I could have a Kindle or PDF version. There's no doubt the paper book will continue to exist. But in a way it will die. And the influence it has wielded will continue to decline. It's largely influence that is going to matter here.

Paper book is a perfect gift, you can even write your own words to the person you’re giving it.

I don’t want to refute this point, but two authors I gave a book to, asked me if I could have a Kindle or PDF version. There’s no doubt the paper book will continue to exist. But in a way it will die. And the influence it has wielded will continue to decline. It’s largely influence that is going to matter here.

]]> By: Tomas http://www.psychotactics.com/blog/death-of-the-paper-book/comment-page-3/#comment-2169 Tomas Thu, 18 Feb 2010 10:34:21 +0000 http://www.psychotactics.com/blog/?p=1278#comment-2169 Paper books won't go anywhere. And here are the reasons why: It's 1000 times more pleasant to read book on paper rather on screen. For gods sake, I'm spending too much time on screen already, so at least I can read a book to get away from it (I'm a webmaster). Paper book is a perfect gift, you can even write your own words to the person you're giving it. So saying that paper books will go away is the same as saying that people won't go to cienema anymore and woth movies on XBOX, or nobody will go fishing, or anybody won't play basketball in the yard, but instead will play NBA 2010 on XBOX. CDs, DVDs lost over ipods, iphones because they were used to store the same (digital) media (same user experience), but ipods are alot more convient for this. You can't make the same comparison on paper books (analog media) and ebooks (digital media, be it on DVD or on ipod) - its 2 completely different experiences. Of course, some peaple prefer paper, some e-books. I think, whose who read just because they have to read in case to get knowledge - will buy e-books (technical docs, how to be rich in 5 min. etc). Whose who like reading masterpieces of written word will choose paper books. Paper books won’t go anywhere. And here are the reasons why:

It’s 1000 times more pleasant to read book on paper rather on screen. For gods sake, I’m spending too much time on screen already, so at least I can read a book to get away from it (I’m a webmaster).

Paper book is a perfect gift, you can even write your own words to the person you’re giving it.

So saying that paper books will go away is the same as saying that people won’t go to cienema anymore and woth movies on XBOX, or nobody will go fishing, or anybody won’t play basketball in the yard, but instead will play NBA 2010 on XBOX.

CDs, DVDs lost over ipods, iphones because they were used to store the same (digital) media (same user experience), but ipods are alot more convient for this.

You can’t make the same comparison on paper books (analog media) and ebooks (digital media, be it on DVD or on ipod) – its 2 completely different experiences.

Of course, some peaple prefer paper, some e-books.

I think, whose who read just because they have to read in case to get knowledge – will buy e-books (technical docs, how to be rich in 5 min. etc).

Whose who like reading masterpieces of written word will choose paper books.

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