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	<title>Psychotactics Zingers</title>
	<link>http://www.psychotactics.com/blog</link>
	<description>Why Customers Buy-And Why They Don&#039;t: An understanding of customer behaviour. Marketing Strategy Articles And Ideas For Small Business Marketing</description>
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		<title>The One Guaranteed Way To Get Traffic To Your Business (Nah, Not Really!)</title>
		<description><![CDATA[How do you get traffic? It&#8217;s an impossible question to answer. There are reasons why. Reason 1: Your situation is not mine. Reason 2: Technology changes all the time. Reason 3: If you&#8217;re on a wave, you ride to the shore faster. Reason 1: Your situation is not mine Anyone who tells you that they [...]]]></description>
		<link>http://www.psychotactics.com/blog/guaranteed-traffic-your-business/</link>
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		<title>Why The Wrong Uniqueness Fails Quickly (And Why The Right Uniqueness Is Built On A &#8220;DNA&#8221;)</title>
		<description><![CDATA[The biggest problem with most companies is that they are afraid of their uniqueness becoming obsolete. You have your uniqueness one day, and they it is gone. So how do you stop that from happening? Let&#8217;s take an example Let&#8217;s suppose you&#8217;re a teleconference company. And you say that your equipment is so darned good [...]]]></description>
		<link>http://www.psychotactics.com/blog/why-the-wrong-uniqueness-fails-quickly-and-why-the-right-uniqueness-is-built-on-a-dna/</link>
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		<title>Understanding Plots and Sub-Plots When Writing Salesletters</title>
		<description><![CDATA[Imagine you&#8217;re having a discussion with a hyperactive, talkative teenager. And the conversation goes like this&#8230; &#8220;We went to the mall, and like, there was this fire in the mall. And we went from there to the cinema, but we didn&#8217;t have any money and anyway the popcorn machine was broken, and so we didn&#8217;t [...]]]></description>
		<link>http://www.psychotactics.com/blog/salesletters-writing-plots/</link>
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		<title>Reminder for the Uniqueness Mastery (FREE) Course—But first a case study!</title>
		<description><![CDATA[If you haven&#8217;t been to sign up for the free uniqueness course yet, then you should. And here&#8217;s just one reason why. Read this case study and judge for yourself. Hey Sean When you first sent through the link for these videos, I dropped everything to watch them. (Dropping everything to watch 45 minutes of video [...]]]></description>
		<link>http://www.psychotactics.com/blog/positioning-strategy-uniqueness-mastery/</link>
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		<title>Why I Gave Up Video (And Why I&#8217;m Back)</title>
		<description><![CDATA[I didn&#8217;t give up video. I just got busy. You know how it is, right? You want to do something and then you make this grand list. Then you do a bit of it. And you do some more. And some more. And you get results. And then you do a spectacularly stupid thing. You [...]]]></description>
		<link>http://www.psychotactics.com/blog/video-marketing/</link>
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		<title>Free!: How To Create Your Uniqueness Series (Yup, it&#8217;s here!)</title>
		<description><![CDATA[Have you heard about Domino&#8217;s Pizza? What about FedEx? And how about the uniqueness of Volvo? So yeah, these companies found their uniqueness. But what about you? Why can&#8217;t you find or create your own uniqueness? Why does the uniqueness of your products and  services play hide and seek with you? And is there a [...]]]></description>
		<link>http://www.psychotactics.com/blog/positioning-uniqueness-strategy/</link>
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		<title>Let&#8217;s Just Get To The Bottom Of This Hill, Mr.Frodo</title>
		<description><![CDATA[Imagine thirty thousand menacing obstacles in your path to success. You&#8217;re dehydrated. Hungry as hell. And wobbling like a drunk on too much Guinness. Your eyes hurt, your head throbs and your will is all but broken. You&#8217;re not even sure you want to go on. You feel like Frodo. As in the character Frodo, [...]]]></description>
		<link>http://www.psychotactics.com/blog/art-frodo/</link>
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		<title>Final Announcement: Opening Waiting List for 5000bc</title>
		<description><![CDATA[I just wanted you to know that 5000bc is now at  the point where we have to restrict entry. However from  25-27 Dec, 2011 you can join 5000bc without having to endlessly wait in the wings. But the wall will only be down for three days. That means that after Dec 27th 2011, you will [...]]]></description>
		<link>http://www.psychotactics.com/blog/opening-5000bc/</link>
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		<title>Special Christmas Day Offer Worth $158</title>
		<description><![CDATA[You must be a bit of an email-aholic to check email on Christmas day. (Yes, yes, I know everyone doesn&#8217;t celebrate Christmas). Anyway, there&#8217;s no reason why you can&#8217;t have some ho, ho, ho cheer! It&#8217;s a special Christmas day offer for the Brain Audit If you buy the Brain Audit Premium on the 25th, [...]]]></description>
		<link>http://www.psychotactics.com/blog/special-christmas-day-offer/</link>
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		<title>4 Critical Reasons Why Photos Need Captions (Especially On Sales Pages)</title>
		<description><![CDATA[Imagine you put a photo of a client on your sales page Just the photo. No name of the client. No designation. No clue as to what industry that client is in, or where they come from. Heck, would anyone even know that person was a client? And yet the moment you put in the [...]]]></description>
		<link>http://www.psychotactics.com/blog/photo-sales-pages-caption-reasons/</link>
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		<title>Free!: Goodies on &#8216;How To Create a Powerful and Amazing Uniqueness (USP) for your business &#8216;</title>
		<description><![CDATA[&#8220;Stand out from the competition,&#8221; they say. &#8220;Create uniqueness&#8221;, they say. &#8220;Be different&#8221;, they say. There&#8217;s just one problem. It&#8217;s all conceptual. There&#8217;s not one book, one course online or offline that takes on the factor of uniqueness and shows you how to get to your uniqueness step-by-step. Until now, that is. Because you can [...]]]></description>
		<link>http://www.psychotactics.com/blog/create-powerful-uniqueness-usp/</link>
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		<title>Precise Client Attraction: And Why the Framing of the Problem Matters</title>
		<description><![CDATA[I was at the doctor&#8217;s clinic one day for a routine check. &#8220;You have to lose about 10 pounds,&#8221; he said. &#8220;Not that you have any health problem, but you&#8217;re kinda on the borderline. And if you lose weight and eat well, you won&#8217;t have to take medication for a long, long time.&#8221; Do you [...]]]></description>
		<link>http://www.psychotactics.com/blog/attract-clients-problem-matters/</link>
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