http://www.psychotactics.com/blog Why Customers Buy-And Why They Don\'t!: An understanding of customer behaviour. Marketing Strategy Articles And Ideas For Small Business Marketing Thu, 11 Mar 2010 19:48:30 +0000 http://backend.userland.com/rss092 en Imagine you own a toy-truck company. And on your toy-truck website you sell red trucks. And blue trucks. And green trucks. And yellow trucks. And mauvish-orange trucks (ok, so I'm running out of primary colours) Which means you've pretty much got a Products Page with loads of trucks. So logically, or so you think, the customer will ... http://www.psychotactics.com/blog/pricing-proudcts-page/ Let's imagine you and I are meeting in Donostia-San Sebastián in the north of Spain for dinner. And we're going to have dinner in the old town. What are we going to have for dinner? I know. We'll have some beer, los pintxos, some icecream, and a cafe cortado. And guess ... http://www.psychotactics.com/blog/art-website-content/ The 'Yes and Yes Factor' is supposed to work. Yet somehow, it seems to fail. In this issue, learn 'Why The 'Yes and Yes' Factor Fails (And How To Fix It)' Coffee. Coffee and chocolate brownie. Which option puts a bigger smile on your face? No, don't tell me... In random tests done over 5 ... http://www.psychotactics.com/blog/pricing-yes-yes-fails/ Three year old Kara was throwing a tantrum. She didn't want to go to bed, of that she was certain. "Do you want to brush with the red or blue toothpaste?" her dad asked gently. "Blue," she says, glad to be given the opportunity to make a decision. Ten minutes later, Kara was ... http://www.psychotactics.com/blog/pricing-yes-yes/ [caption id="attachment_1457" align="alignnone" width="450" caption=""][/caption] You may not realise it, but your articles are creating a ‘huh’ factor. A ‘huh’ factor is like a speed bump on a road. If you don’t remove that speed bump, it causes the reader to bounce over your words. If you have too many of ... http://www.psychotactics.com/blog/article-huh-factor/ It was 2004. We were promoting the Workshop in Los Angeles. As part of the marketing promotion, we put one little audio testimonial on the website. No, it doesn't matter what the testimonial said. What matters, is that over 1200 people clicked on that one link to listen to the testimonial. Now why ... http://www.psychotactics.com/blog/website-audio-testimonials/ You know the feeling of getting stuck, don't you? You set out to write something: Maybe an email, maybe an article. And you sit there at the computer completely disgusted. Because no  matter how much you try, and whatever you write, the words just don't seem to flow. So why don't the words ... http://www.psychotactics.com/blog/why-we-get-writers-block-and-how-to-overcome-it/ Do you sometimes feel you've run into a rock star? Not just any rock star, but the one that really commands the respect of everyone around? Well, today we're we're going to speak to Lynda Weinman: the rock star of software training. Peachpit Press calls Lynda Weinman is the best-known and ... http://www.psychotactics.com/blog/lynda/ This article has been removed. My apologies. :( Instead here a super interview between Lynda Weinman and I. In case you're wondering, Lynda Weinman is one of the founding members of Lynda.com. Lynda.com started out as a video site when video was um, big trouble to download. Today they get hundreds ... http://www.psychotactics.com/blog/website-difference-blogs-websites/ As a retailer, which is the most important sale of all? Is it the first sale, second sale, third sale or future sales? Actually the answer is: "All of the above." But you knew that already didn't you. What you probably didn't know, is the importance of the third conversion. So what's ... http://www.psychotactics.com/blog/create-loyal-customers/ Have you ever struggled to read the text on a web page? You’re keen to read the material, but not sure why you’re struggling.  And it’s not because the language is difficult.  And it’s not because the topic is unknown. Yet there’s something that’s driving you batty. It’s something on the ... http://www.psychotactics.com/blog/website-3-fixes-webpages/ I was sitting at a cafe one day, when a client was raving about my articles. Of course, I was smiling from ear to ear--as you do when someone is a big 'fan.' "So how come I'm mesmerised by your articles?" he asked. "What's your big 's-e-c-r-e-t?" "One word", I said. Every article ... http://www.psychotactics.com/blog/why-some-articles-are-better-than-others/