http://www.psychotactics.com/blog Why Customers Buy-And Why They Don\'t!: An understanding of customer behaviour. Marketing Strategy Articles And Ideas For Small Business Marketing Thu, 02 Sep 2010 06:24:43 +0000 http://backend.userland.com/rss092 en Imagine you've stepped into a cinema. And the lights go dark. So dark that it's hard focusing on your hand in front of you. And then you see it. So what do you see? Yup, it's the 'Exit Signs'. They glow in the dark. Isn't that ironic? You've barely entered, and what you're seeing are 'Exit ... http://www.psychotactics.com/blog/marketing-strategies-importance-exit-clause/ Imagine someone borrowed your content. Imagine they then took that content in the exact shape and form, and just changed some links and sent it out to their list. Would that "borrowers" list realise that the content was "borrowed?" In most cases the answer is NO. And you can try it out for yourself. ... http://www.psychotactics.com/blog/three-steps-online-newsletter-sucess/ Imagine you were reading a mystery novel. You've just finished five pages. The story line is becoming really interesting. And then you turn the page And find the sixth page has been torn out. Now that's really irritating, eh? But let's suppose you decide to continue reading anyway And you move to page seven, ... http://www.psychotactics.com/blog/copywriting-how-planned-disconnectors-create-powerful-articles/ If your customer had $1000 to spend, would you rather they spent it on you? Or would you rather they spent it on your competition? OK, so it's a silly question, but let's go beyond the fact that you'll be $1000 richer. And yes, take your eye off the vacation ... http://www.psychotactics.com/blog/art-competition-steals-your-clients/ Once upon a time there was a little tree. He sat in the soil and danced in the wind. And he looked around and saw the other trees. "Man, they sure look taller than me," said the little tree. "Probably it's the soil," he mumbled. So he lifted up his roots and ... http://www.psychotactics.com/blog/human-nature-lesson-moving-tree/ Blackberries aren't black to start with. Or sweet for that matter. In fact, blackberries start out quite green. And quite sour. Then they turn reddish. And then black. And that's when the birds start to eat the blackberries. Which brings us to the most interesting part of consumption. And how a blackberry can teach ... http://www.psychotactics.com/blog/consumption-staggered-how-customers-keep-coming-back/ It is Psychotactics 8th birthday this August! Aug 17 is the date to be precise. That is today! While I'm singing Happy Birthday to Psychotactics, can you join inthe chorus, please? So yes, we're feeling in a cake and champagne mood. And so that you can join in the celebration, here's ... http://www.psychotactics.com/blog/important-get-a-birthday-bonus-worth-158-the-new-brain-audit-3-2-valid-till-aug-20-2010/ There are 380,000 pieces of art in the Louvre Museum in Paris. Of these, well over 35,000 pieces of art are for display at any given point in the gallery complex. Yet, most of the tourists rush past 34,999 pieces of art to see a singular piece of art. A painting that ... http://www.psychotactics.com/blog/branding-monalisa-concept/ It bugs you no end. But the con artist will do better. No matter what you try, the con man has a weapon you don't.  It's called greed. And of course the con artists don't call it greed. They call it "quick". As in: Make $200,000 a year or more (quickly). Or get ... http://www.psychotactics.com/blog/art-con-artists-sell-better/ Imagine you went for a date with a person you hadn't met before. And your date wore a paper bag on his/her head. He/She refused to show you his/her face. That date refused to tell you anything about his/her past. Or let you into any information at all. And yet you had ... http://www.psychotactics.com/blog/internet-marketing-squeeze-pages-stupid/ I was sitting with the manager of a boutique hotel in Buenos Aires, Argentina. And she showed me the hotel's Web site. "We need to change that Web site", she said, "but I'm afraid that we'll lose our place on Google. Who knows, maybe we'll go down in the ranking". And ... http://www.psychotactics.com/blog/google-role-website-strategy/ To get a customer to opt-in may seem an easy process. But that’s only if the customer is already right in front of you. So if the customer is at your office, or on your website, then opt-in is relatively easier. But what if the customer is listening to your ad ... http://www.psychotactics.com/blog/consumption-optin-attraction/