Free from Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop

by Sean D'Souza


In the year 2007, I had a discussion with a client. It was about giving most of our courses away—yes, almost every Psychotactics Course—by the year 2020.

Without charge.

It sounds unusual: Why would someone just give valuable information away?

You and I know that “normal” people don’t do this kind of stuff. No one just gives away thousands of dollars worth of stuff without some sneaky up-sell, cross-sell or some kind of catch. To give away valuable information just like that, sounds weird at the very least.

But we’re not normal (our logo should give you enough hints).

My long-term goal is to create a university in New Zealand (Casa LocoLoco: The Mad House)

This university will be in place to help folks like you run their businesses. It will be a non-profit university. In the spirit of Casa LocoLoco, I am slowly going to make most Psychotactics products and workshops free by the year 2020. So as you can see this process is thoughtful; it’s methodical. And it’s designed on the fact that generosity helps us all.

And the Brain Alchemy Masterclass is just the beginning.

The only ‘catch’ if you want to call it that, is that you have to opt-in. This is for several reasons, but the main reasons are:

1) I only care about people who’ll take the trouble to opt-in.

2) Because it’s a three-day workshop, the digital file download will have to be managed, or if everyone downloads the material at once, it will crash our servers. So I have to send out notifications on different days/time of day.

Of course giving this free is not going to be an easy task, because the whole thing needs project management to see that we don’t crash our server or do crazy things.

Anyway…that’s the the gist of things.

More details will follow next week— so look out for the email (or blog post as the case may be). In next week’s email, you’ll get a direct link (after you fill in a form).

This is just the announcement of what’s to come (yes, like a trailer to a movie :) )

Important Note

This workshop was given away in 2009, 2011, 2013  and we are giving it away again. If you’ve already heard/read it, it’s a good idea to experience it again. The questions remain the same but the answers change and you will experience the same information in a totally different light.

Warm regards,
P.S. If you already have The Brain Alchemy MasterClass and prefer not to receive follow up emails, go to this link and enter your details.


{ 479 comments… read them below or add one }

Tui January 14, 2013 at 3:40 am

sounds awesome, keen az.


Tui January 14, 2013 at 3:41 am

yes please, keen az, hear about it next week then.


Wayne January 14, 2013 at 8:00 am

Happy New Year, and thank you for doing this.

Just want to say I did this course with you a couple of years back it and completely and positively transformed the way I think about a business. I will never be the same again. In fact, I have come across others who are not as fortunate as I am to have done this course and felt the frustration of trying to work with people who (perfectly naturally of course) just could not see what I knew from your course – a fact which held everyone back. However, it was noted that I was a “smart cookie” (thanks Sean) and that attention led to a promotion 3 months into a new job (so much were they impressed with the ideas “I” was bringing to them). Everyone (who hasn’t already) needs to do this course if they care about:

– growing their business (or charity for that matter) and it’s profits in a fair, sustainable, and value added fashion (you proved to me that there is such a thing as plenty of honest and kind buckaroos to be made out there without having to resort to diddling honest people out of their hard-earned dinero…)
- looking properly at how a business generates money/sales and adding the crucial elements that most businesses are probably missing (I would guestimate that at least 80% of businesses make the same mistake(s) when it comes to building their stable of product and designing their business).
- getting a promotion (an un-planned, and un-expected benefit of doing your course)
– improving their working life (after this course you get more choosy about who you want to work with and that also helps progress immensely!)

The world needs more Sean’s so I would encourage everybody who hasn’t yet to do this course.



Derek January 14, 2013 at 12:20 pm

I am keen. Count me in.


Andrellita January 15, 2013 at 4:12 am

Just opting in and hoping it’s really free.


Rick Lehman January 15, 2013 at 5:07 am

I’ve learned a lot from the tips on your site, and look forward to learning more.
In the near future, I hope to be able to contribute to your endeavors, and be of service to your students with the game-changing technology we are developing. I’ll keep you posted. Rick Lehman


Tina Larsen January 15, 2013 at 7:04 am

Keen too thanks


Roger January 15, 2013 at 8:38 am

I’ve forgotten more than I can remember. I wish I was a computer. Looking forward to a refresher!!


Andrew Finkelstein January 15, 2013 at 9:49 am


Your headline writing course was a game changer for me…and now that I’ve downloaded the website course there’s no one in the world (my wife included but please don’t tell her this) who I listen to more than you (:

Thanks for all your great work…it’s making a difference to me and in turn my clients…Andrew


Curtis January 15, 2013 at 4:02 pm

yes, please…
and many thanks for all that you do…


kevin January 16, 2013 at 3:18 am

i’d love to be part of this workshop … please count me in … thank you for this!! … k


Hoop January 16, 2013 at 4:17 pm

Yes, I’m certainly up for this, thank you.


Janine July 17, 2013 at 5:59 am

Count me in, please.


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