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	<title>Comments on: How Three Levels of Proof Can Convert A Client To Your Way of Thinking</title>
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	<link>http://www.psychotactics.com/blog/how-three-levels-of-proof-can-convert-a-client-to-your-way-of-thinking/</link>
	<description>Why Customers Buy-And Why They Don\&#039;t!: An understanding of customer behaviour. Marketing Strategy Articles And Ideas  For Small Business Marketing</description>
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		<title>By: How to convert someone to your way of thinking: Three levels of proof &#8212; Really Practical Marketing</title>
		<link>http://www.psychotactics.com/blog/how-three-levels-of-proof-can-convert-a-client-to-your-way-of-thinking/comment-page-1/#comment-243</link>
		<dc:creator>How to convert someone to your way of thinking: Three levels of proof &#8212; Really Practical Marketing</dc:creator>
		<pubDate>Fri, 28 Nov 2008 14:47:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.psychotactics.com/blog/?p=66#comment-243</guid>
		<description>[...] Psychotactics has a great post on the Three Levels of Proof. [...]</description>
		<content:encoded><![CDATA[<p>[...] Psychotactics has a great post on the Three Levels of Proof. [...]</p>
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	<item>
		<title>By: Pryvitanka</title>
		<link>http://www.psychotactics.com/blog/how-three-levels-of-proof-can-convert-a-client-to-your-way-of-thinking/comment-page-1/#comment-104</link>
		<dc:creator>Pryvitanka</dc:creator>
		<pubDate>Tue, 30 Sep 2008 07:26:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.psychotactics.com/blog/?p=66#comment-104</guid>
		<description>Thank you!</description>
		<content:encoded><![CDATA[<p>Thank you!</p>
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	<item>
		<title>By: Sean D'Souza</title>
		<link>http://www.psychotactics.com/blog/how-three-levels-of-proof-can-convert-a-client-to-your-way-of-thinking/comment-page-1/#comment-102</link>
		<dc:creator>Sean D'Souza</dc:creator>
		<pubDate>Wed, 24 Sep 2008 16:17:56 +0000</pubDate>
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		<description>Well, there&#039;s always Proof 2 and Proof 3 available. And I know some companies that literally built their business on the basis of external proof (Proof 2). 

However, it doesn&#039;t take much to sit down one evening and create Proof 1. It definitely helps build credibility, because as Paul Simon sang in one of his songs: &quot;Faith is an island in the setting sun—but proof—proof is the bottom line for everyone.</description>
		<content:encoded><![CDATA[<p>Well, there&#8217;s always Proof 2 and Proof 3 available. And I know some companies that literally built their business on the basis of external proof (Proof 2). </p>
<p>However, it doesn&#8217;t take much to sit down one evening and create Proof 1. It definitely helps build credibility, because as Paul Simon sang in one of his songs: &#8220;Faith is an island in the setting sun—but proof—proof is the bottom line for everyone.</p>
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		<title>By: Pryvitanka</title>
		<link>http://www.psychotactics.com/blog/how-three-levels-of-proof-can-convert-a-client-to-your-way-of-thinking/comment-page-1/#comment-101</link>
		<dc:creator>Pryvitanka</dc:creator>
		<pubDate>Wed, 24 Sep 2008 07:07:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.psychotactics.com/blog/?p=66#comment-101</guid>
		<description>Thank you for the post. It structured my ideas. 
But a question rose: how to make a prospect to listen to you, if you haven&#039;t any proof you created? You just start as a consultant ofr example... What should be used instead of Proof 1?
Thank you.</description>
		<content:encoded><![CDATA[<p>Thank you for the post. It structured my ideas.<br />
But a question rose: how to make a prospect to listen to you, if you haven&#8217;t any proof you created? You just start as a consultant ofr example&#8230; What should be used instead of Proof 1?<br />
Thank you.</p>
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