Comments on: How To Treat A Guest: The Stupidity of Autoresponders

By: Youth and Old Marketing 12 March 09 | mobileYouth - youth marketing mobile culture research

Thu, 12 Mar 2009 09:58:50 +0000

[...] Alternative Marketing (HIPSTER RUNOFF) * How To Treat A Guest: The Stupidity of Autoresponders (Psychotactics Zingers) * How About Some Free Money? (Advertising Age) * Direct Marketing to Account for 53% of US Ad [...]

By: Sean DSouza

Sean DSouza — Fri, 06 Mar 2009 16:09:25 +0000

That’s a good point.

See? You helped me there. Thanks so much.
I thought that voiceover was needed. It’s actually a professional voice over. Well, you’ve shown me the ‘error’ of my ways.

By: Debbie Munoz

Debbie Munoz — Fri, 06 Mar 2009 10:58:42 +0000

Enjoyed reading your guest post on Copyblogger, and hopped on over to your site. Your stuff is fantastic…I’m so happy to have found you.

I read the comments above about the advertisement that you play at the end of your audio file. I’m not sure you can “personalize” it for each listener, but you can make it more personal-sounding. Right now, it may come off sounding too much like a commercial.

You have a lovely voice and a nice accent, why don’t you just invite us over to your site to introduce ourselves in your regular voice (not the commercial voice). You could say something like “Hi, I’m Sean DSouza, I help people understand why customers buy and why they don’t. If you like what you heard today, then I invite you to come my blog at http://www.Psychotactics.com and introduce yourself.”

Hope that helps somehow. I have enjoy reading your material, and find your blog posts very inspiring. Thank you for sharing all that you do.

By: Youth and Pipeline Marketing 11 Feb 09 | mobileYouth - youth marketing mobile culture research

Wed, 11 Feb 2009 12:37:50 +0000

[...] Alternative Marketing (Hipster Runoff) * How To Treat A Guest: The Stupidity of Autoresponders (Psychotactics Zingers) * How About Some Free Money? (Advertising Age) * Direct Marketing to Account for 53% of US Ad [...]

By: Leesa Barnes

Leesa Barnes — Wed, 31 Dec 2008 18:47:54 +0000

I call everyone who makes a purchase through my website. Whether it’s a $7 item or a $1997 product, I pick up the phone and call them.

This is a change I made recently and I just LOVE the reaction I get. My customer is shocked to hear my voice. I can hear them chocking on coffee as they say “Is this **the** Leesa?”

I thank them for making the purchase, then I ask what one problem they hope my product will solve. I dedicate 15 mins to each customer. If I get their voicemail, I mention their website or business name as well so they know it’s not a robotic recording.

I find the time by making this part of my sales and marketing process. I offloaded ALOT of administrative stuff to my VA which has freed me up to do more follow ups with my customers.

Now, I’ll have to consider how I can personalize my message to my ezine subscribers. Sean, you offer a fabulous idea, but since I’m a better talker, perhaps a free 30-min “ask me anything” group call? That’s not personalization, but at least it gives subscribers access to me. What do you think?

By: 10 Articles on Youth and Old Marketing | mobileYouth - youth marketing mobile culture research

Wed, 10 Dec 2008 12:27:45 +0000

By: Sean DSouza

Sean DSouza — Thu, 04 Dec 2008 03:02:00 +0000

So what would you suggest I put in at the end of a podcast to make it personal?

By: Veneretio

Veneretio — Wed, 03 Dec 2008 23:20:32 +0000

I agree completely with what you’re saying here, but I had to chuckle at the end of your podcast when you put a generic recorded ad telling people to check out the site. You’re doing the same thing as you’re advising against just in a different format!

Take the 15 seconds at the end of your podcast and don’t be impersonal to your entire audience of listeners!

By: Sean DSouza

Sean DSouza — Thu, 27 Nov 2008 23:26:08 +0000

I’ve seen some pretty awesome results–and not just my own. One of my clients got such amazing feedback, and the chance to be on TV stations in the US, by simply responding after I told him to do so.

By: Kevin morton

Kevin morton — Thu, 27 Nov 2008 23:00:24 +0000

hi loved tis artical going to reed more but theaudeo clip peano bit and add at the end plez its not needed

By: Feedback Secrets

Feedback Secrets — Thu, 27 Nov 2008 21:33:00 +0000

This strategy is an interesting way of combining social media style marketing with a long-time trusted tool of the trade.

I might experiment with this technique and see what kind of results I get.

By: Sean DSouza

Sean DSouza — Thu, 27 Nov 2008 16:44:26 +0000

I know of Gary Vanyerchuk who responds to about a thousand emails a day. And while I don’t respond to a thousand emails, I respond to over two hundred. I also respond to forum posts, blog posts etc.

I think it’s important.
So I do.

Just as I’m responding to this post here.