Comments on: How To Write Better Headlines With One Thought http://www.psychotactics.com/blog/how-to-write-better-headlines-with-one-thought/ Why Customers Buy-And Why They Don't: An understanding of customer behaviour. Marketing Strategy Articles And Ideas For Small Business Marketing Tue, 07 Feb 2012 18:17:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: For #WOM give people one great message to repeat | Blu Maya Digital Marketing Agency http://www.psychotactics.com/blog/how-to-write-better-headlines-with-one-thought/comment-page-1/#comment-2569 For #WOM give people one great message to repeat | Blu Maya Digital Marketing Agency Thu, 25 Mar 2010 17:36:46 +0000 http://www.psychotactics.com/blog/?p=517#comment-2569 [...] The power of this principle is further explained by another great blogger who practices what he preaches, he calls it: The importance of the ‘One thought’. [...] [...] The power of this principle is further explained by another great blogger who practices what he preaches, he calls it: The importance of the ‘One thought’. [...]

]]> By: allan http://www.psychotactics.com/blog/how-to-write-better-headlines-with-one-thought/comment-page-1/#comment-980 allan Mon, 17 Aug 2009 18:45:15 +0000 http://www.psychotactics.com/blog/?p=517#comment-980 Sean, Thanks for the vid. Interesting to put a voice to the emails. Had to comment though... the one thought I'm left with -- more than the "one thought" thought -- is "what's with the plastic sheep?" Can't help but think it served a secret purpose, and trying to figure out the purpose is superseding the lesson. Take care! Sean,

Thanks for the vid. Interesting to put a voice to the emails.

Had to comment though… the one thought I’m left with — more than the “one thought” thought — is “what’s with the plastic sheep?”

Can’t help but think it served a secret purpose, and trying to figure out the purpose is superseding the lesson.

Take care!

]]> By: How long should your email, ad, blog message be? « Auntie Kate The Resale Expert http://www.psychotactics.com/blog/how-to-write-better-headlines-with-one-thought/comment-page-1/#comment-977 How long should your email, ad, blog message be? « Auntie Kate The Resale Expert Sun, 16 Aug 2009 19:50:21 +0000 http://www.psychotactics.com/blog/?p=517#comment-977 [...] Here’s what Sean has to say. I love him. Plus, he lives in New Zealand. Wonder if I can get him to invite me to visit? [...] [...] Here’s what Sean has to say. I love him. Plus, he lives in New Zealand. Wonder if I can get him to invite me to visit? [...]

]]> By: Anthony http://www.psychotactics.com/blog/how-to-write-better-headlines-with-one-thought/comment-page-1/#comment-959 Anthony Wed, 12 Aug 2009 23:03:26 +0000 http://www.psychotactics.com/blog/?p=517#comment-959 Let's not discount the most famous two-though headline of them all: "How to win friends and influence people". Interesting site - provocative content. Let’s not discount the most famous two-though headline of them all: “How to win friends and influence people”.

Interesting site – provocative content.

]]> By: Sean D'Souza http://www.psychotactics.com/blog/how-to-write-better-headlines-with-one-thought/comment-page-1/#comment-942 Sean D'Souza Sat, 08 Aug 2009 07:20:19 +0000 http://www.psychotactics.com/blog/?p=517#comment-942 You've got a problem if your product is so original. More original stuff has fallen by the wayside than you can imagine. It's easier for people to buy stuff that they know as 'tested' by others. The more unique the product, the more you're going to have to educate your public. Education is a very costly exercise, and quite time consuming as well. But anyway, getting back to your question: What has one thought got to do with a narrow niche? If it's that narrow, it's still going to be solving a very narrow problem (Problems have hierarchies). What's the highest on the hierarchy? That's what you need to put in the headline. You’ve got a problem if your product is so original. More original stuff has fallen by the wayside than you can imagine. It’s easier for people to buy stuff that they know as ‘tested’ by others. The more unique the product, the more you’re going to have to educate your public. Education is a very costly exercise, and quite time consuming as well.

But anyway, getting back to your question: What has one thought got to do with a narrow niche? If it’s that narrow, it’s still going to be solving a very narrow problem (Problems have hierarchies). What’s the highest on the hierarchy? That’s what you need to put in the headline.

]]> By: Andrew http://www.psychotactics.com/blog/how-to-write-better-headlines-with-one-thought/comment-page-1/#comment-940 Andrew Sat, 08 Aug 2009 05:50:54 +0000 http://www.psychotactics.com/blog/?p=517#comment-940 What about if your product is unique in it's entirety? Could you use the fact that there is no where else in world a product that covers your topic because it is such a narrow niche? What about if your product is unique in it’s entirety? Could you use the fact that there is no where else in world a product that covers your topic because it is such a narrow niche?

]]> By: Sparky http://www.psychotactics.com/blog/how-to-write-better-headlines-with-one-thought/comment-page-1/#comment-930 Sparky Thu, 06 Aug 2009 13:31:48 +0000 http://www.psychotactics.com/blog/?p=517#comment-930 Sean, Thanks for the video.I don't want to be mean and generalize,but most people I run across can only process one thought at a time anyway!So your point is well done!I tend to ramble in my posts.I'll focus more on this one thought! Sean,
Thanks for the video.I don’t want to be mean and generalize,but most people I run across can only process one thought at a time anyway!So your point is well done!I tend to ramble in my posts.I’ll focus more on this one thought!

]]> By: Sean DSouza http://www.psychotactics.com/blog/how-to-write-better-headlines-with-one-thought/comment-page-1/#comment-928 Sean DSouza Thu, 06 Aug 2009 03:43:06 +0000 http://www.psychotactics.com/blog/?p=517#comment-928 I'll add to that list shortly. Thanks for the nudge. I’ll add to that list shortly. Thanks for the nudge.

]]> By: Dave J. http://www.psychotactics.com/blog/how-to-write-better-headlines-with-one-thought/comment-page-1/#comment-927 Dave J. Thu, 06 Aug 2009 03:08:46 +0000 http://www.psychotactics.com/blog/?p=517#comment-927 So what were the other tips for writing headlines? It seemed like you only had one in that whole video ;) After getting your emails for years, its nice to see you in person, Sean. Keep it up! So what were the other tips for writing headlines? It seemed like you only had one in that whole video ;)

After getting your emails for years, its nice to see you in person, Sean. Keep it up!

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