Comments on: The Choice between Yes and Yes: A Psychological Revelation http://www.psychotactics.com/blog/pricing-yes-yes/ Why Customers Buy-And Why They Don't: An understanding of customer behaviour. Marketing Strategy Articles And Ideas For Small Business Marketing Tue, 07 Feb 2012 14:36:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Stress Relief with Michelle http://www.psychotactics.com/blog/pricing-yes-yes/comment-page-1/#comment-3176 Stress Relief with Michelle Fri, 09 Jul 2010 23:53:26 +0000 http://www.psychotactics.com/blog/?p=1466#comment-3176 This was helpful. I'm creating a info/physical product package and now I will offer the option to get the products Or the full deal. Thanx This was helpful. I’m creating a info/physical product package and now I will offer the option to get the products Or the full deal.

Thanx

]]> By: Elizabeth http://www.psychotactics.com/blog/pricing-yes-yes/comment-page-1/#comment-2440 Elizabeth Sun, 07 Mar 2010 03:32:44 +0000 http://www.psychotactics.com/blog/?p=1466#comment-2440 Choice between Yes and Yes reminds me of training I went through on dealing with difficult or potentially violent people. (I worked for a government agency at the time.) Give people two choices and let them decide which option they like best. As long as they feel like they are making a decision they feel in control and satisfied. When you only give them one option they have more potential not to like it and become difficult. I have noticed since in the training that it works in sales situations and also in relationships with non-difficult people. :-) People like to feel they had options even if they chose the more expensive option it was a choice they got to make. I know it works on me. Choosing between to options to buy and ending up spending more than I planned because the deal was just to good to pass up. Thanks for reminding me of that valuable psychological training I got years ago. Your post was a good refresher course. Choice between Yes and Yes reminds me of training I went through on dealing with difficult or potentially violent people. (I worked for a government agency at the time.)

Give people two choices and let them decide which option they like best. As long as they feel like they are making a decision they feel in control and satisfied.

When you only give them one option they have more potential not to like it and become difficult.

I have noticed since in the training that it works in sales situations and also in relationships with non-difficult people. :-)

People like to feel they had options even if they chose the more expensive option it was a choice they got to make.

I know it works on me. Choosing between to options to buy and ending up spending more than I planned because the deal was just to good to pass up.

Thanks for reminding me of that valuable psychological training I got years ago. Your post was a good refresher course.

]]> By: Janeile http://www.psychotactics.com/blog/pricing-yes-yes/comment-page-1/#comment-2434 Janeile Fri, 05 Mar 2010 22:06:00 +0000 http://www.psychotactics.com/blog/?p=1466#comment-2434 Just discovered your site today from Chris Brogan's Doing it Right section. Fabulous stuff! And I love the humor! Definitely will be subscribing to your RSS and sharing the fun. Thanks! Just discovered your site today from Chris Brogan’s Doing it Right section.

Fabulous stuff! And I love the humor! Definitely will be subscribing to your RSS and sharing the fun. Thanks!

]]> By: Sean DSouza http://www.psychotactics.com/blog/pricing-yes-yes/comment-page-1/#comment-2419 Sean DSouza Thu, 04 Mar 2010 15:11:01 +0000 http://www.psychotactics.com/blog/?p=1466#comment-2419 It's what we use day in and day out on our sales pages. :) It’s what we use day in and day out on our sales pages. :)

]]> By: Marian http://www.psychotactics.com/blog/pricing-yes-yes/comment-page-1/#comment-2417 Marian Thu, 04 Mar 2010 13:58:25 +0000 http://www.psychotactics.com/blog/?p=1466#comment-2417 Great post Sean! Makes a LOT of sense... I used to use similar technique but never thought of transferring it to marketing DUH! Great post Sean! Makes a LOT of sense… I used to use similar technique but never thought of transferring it to marketing DUH!

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