Comments on: Understanding Plots and Sub-Plots When Writing Salesletters

By: Marketing 2012 Tip List @ Costing a Green Future

Marketing 2012 Tip List @ Costing a Green Future — Sat, 11 Feb 2012 05:40:16 +0000

[...] A sales letter should only include one story, although it can have subplots. [...]

By: Writing articles: plots and sub-plots | Starglider Systems Blog

Writing articles: plots and sub-plots | Starglider Systems Blog — Thu, 09 Feb 2012 00:50:33 +0000

[...] have just read Understanding Plots and Sub-Plots When Writing Salesletters. If you ever write, either as a professional or on your personal blog, this article is worth [...]

By: Luiz Marques

Luiz Marques — Thu, 09 Feb 2012 00:38:45 +0000

Just got around to reading this on my e-mail, very useful. Thinking back, I’m constantly doing this on blog posts.

Not only many of those posts would be better using your technique, they would probably be easier to write without the juggling of the sub-plots…

By: thinsmek

thinsmek — Mon, 30 Jan 2012 03:49:37 +0000

Nice and practical post! Thank you!

By: paul

paul — Fri, 27 Jan 2012 11:44:12 +0000

Hey Sean, Great article and it makes sense too!

Now to see if I can implement it the next time I do a website!

cheers
paul

By: Online resources for week January 23 | New Media Portland

Online resources for week January 23 | New Media Portland — Fri, 27 Jan 2012 01:50:59 +0000

[...] Why we end up writing our marketing copy like a distracted teenager and how to fix it: Understanding Plots and Subplots when Writing Salesletters, Psychotactics Blog, 1/23/2012 [...]

By: Sean DSouza

Sean DSouza — Wed, 25 Jan 2012 07:39:21 +0000

Thanks.

By: AJ Perisho

AJ Perisho — Tue, 24 Jan 2012 09:29:07 +0000

Great article Sean!
The focus on one thing is so important, and you do a great job at driving home that point.
If I try to be all things to all people, I will be nothing to any of them.