Comments on: Six Degrees of Customer Separation http://www.psychotactics.com/blog/six-degrees-of-customer-separation-2/ Why Customers Buy-And Why They Don't: An understanding of customer behaviour. Marketing Strategy Articles And Ideas For Small Business Marketing Tue, 07 Feb 2012 18:17:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Doru Catana http://www.psychotactics.com/blog/six-degrees-of-customer-separation-2/comment-page-1/#comment-1675 Doru Catana Mon, 21 Dec 2009 03:21:04 +0000 http://www.psychotactics.com/blog/?p=844#comment-1675 what I would like to add to your article is that you forgot about "word of mouth" customers. for example I recommended the Brain Audit to some friends some time ago and almost all who were interested in taking marketing to the next level bought it. You could say it was a 90% conversion on the first visit. from my experience "word of mouth" beats follow up, or you could say it's the follow up that your customers do for you. what I would like to add to your article is that you forgot about “word of mouth” customers.

for example I recommended the Brain Audit to some friends some time ago and almost all who were interested in taking marketing to the next level bought it. You could say it was a 90% conversion on the first visit.

from my experience “word of mouth” beats follow up, or you could say it’s the follow up that your customers do for you.

]]> By: Susan Greene http://www.psychotactics.com/blog/six-degrees-of-customer-separation-2/comment-page-1/#comment-1668 Susan Greene Sun, 20 Dec 2009 12:45:23 +0000 http://www.psychotactics.com/blog/?p=844#comment-1668 Do you find that the number of "degrees of separation" is related to the price of the product or service? The more expensive items require more "romancing" to get the sale. Do you find that the number of “degrees of separation” is related to the price of the product or service? The more expensive items require more “romancing” to get the sale.

]]> By: Shel Horowitz - Ethical/Green Marketer http://www.psychotactics.com/blog/six-degrees-of-customer-separation-2/comment-page-1/#comment-1667 Shel Horowitz - Ethical/Green Marketer Sun, 20 Dec 2009 12:38:27 +0000 http://www.psychotactics.com/blog/?p=844#comment-1667 Actually, the answer is (like so many things) "it depends." I actually talk in my book Principled Profit: Marketing That Puts People First about how to bring the six or seven impressions down to just one by laser targeting the intersections of prospect's need/desire, frequency, and message. In other words, if you make exactly the right offer to the right person at the right time, you may only need one impression. If you have something that's just not of interest, no amount of impression will shift. Example: as a 36-year vegetarian, I am not motivated to buy anyone's burger by any amount of marketing. Only a sudden and very urgent need (like genuine starvation in a prison cell somewhere where meat was the only available alternative) would move me into the customer zone. Actually, the answer is (like so many things) “it depends.” I actually talk in my book Principled Profit: Marketing That Puts People First about how to bring the six or seven impressions down to just one by laser targeting the intersections of prospect’s need/desire, frequency, and message. In other words, if you make exactly the right offer to the right person at the right time, you may only need one impression. If you have something that’s just not of interest, no amount of impression will shift. Example: as a 36-year vegetarian, I am not motivated to buy anyone’s burger by any amount of marketing. Only a sudden and very urgent need (like genuine starvation in a prison cell somewhere where meat was the only available alternative) would move me into the customer zone.

]]> By: Rae http://www.psychotactics.com/blog/six-degrees-of-customer-separation-2/comment-page-1/#comment-1663 Rae Sun, 20 Dec 2009 03:13:48 +0000 http://www.psychotactics.com/blog/?p=844#comment-1663 Some of us take even longer! 'Cos some marketers are more aspirational than intentional. ('One day, when I get to be truly tremendous, I'm going to buy one of those...' and it has NOTHING to do with price but a lot to do with self-perception.) Some of us take even longer!

‘Cos some marketers are more aspirational than intentional.

(‘One day, when I get to be truly tremendous, I’m going to buy one of those…’ and it has NOTHING to do with price but a lot to do with self-perception.)

]]> By: Julie http://www.psychotactics.com/blog/six-degrees-of-customer-separation-2/comment-page-1/#comment-1660 Julie Sun, 20 Dec 2009 00:44:58 +0000 http://www.psychotactics.com/blog/?p=844#comment-1660 If a potential customer sees your company's advertisment in a magazine or blog, does that count as a point of contact? If a potential customer sees your company’s advertisment in a magazine or blog, does that count as a point of contact?

]]> By: Les http://www.psychotactics.com/blog/six-degrees-of-customer-separation-2/comment-page-1/#comment-1659 Les Sat, 19 Dec 2009 23:38:04 +0000 http://www.psychotactics.com/blog/?p=844#comment-1659 what an awesome article! I was surprised to seem myself in that six months... or about there (actually closer to ten for me...before I bought the brain audit). gives me a great standard to set for myself and target for my own marketing and sales. thanks! what an awesome article! I was surprised to seem myself in that six months… or about there (actually closer to ten for me…before I bought the brain audit). gives me a great standard to set for myself and target for my own marketing and sales.
thanks!

]]> By: Sarah http://www.psychotactics.com/blog/six-degrees-of-customer-separation-2/comment-page-1/#comment-1658 Sarah Sat, 19 Dec 2009 18:43:13 +0000 http://www.psychotactics.com/blog/?p=844#comment-1658 Interestingly, most of my sales occur on the first visit (unless Google Analytics is telling me wrong). I do have a high percentage of repeat customers, though. I'm selling children's books so maybe it's different for this type of application? Interestingly, most of my sales occur on the first visit (unless Google Analytics is telling me wrong). I do have a high percentage of repeat customers, though. I’m selling children’s books so maybe it’s different for this type of application?

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