The Dracula Syndrome
People buy from Draculas.
Simply because Draculas make a very, very, very compelling argument.
But do you want to be one?
And is it really possible to sell without becoming a snivelling, blood-sucking Dracula?
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June 15th, 2008 at 5:47 am
“Get your blood sucked at half price this weekend!”
I think the general public is getting more and more aware of “Draculas”, so it’s harder and harder for them to suck our blood.
June 15th, 2008 at 6:43 am
Possibly, but there are always those who want to get-rich quick. And the Draculas find easy pickings. But yes, I agree. Those Draculas now have to move to different towns to find new blood. And there will always be new blood.
June 23rd, 2008 at 10:39 pm
Draculas have given sales people a bad name for years and continue to make life difficult for untrained sales people.
Being a professional and providing value to customers and prospects alike is the cross needed to fend them off.
April 2nd, 2010 at 6:10 am
Ha! Sean, I love your cartoons. I just discovered your art and writings today and so glad for the internet to connect with witty people like you who share the good stuff. Sadly, I’ve had to de-list some virtual friends from Facebook as they invite me to too many events, groups, etc. that have no bearing on who I am.
Whether you’re an “open lister” powernetworker on LinkedIn, a friendly grandma learning the Facebook ropes, a traditional PR person segueing into cyberspace, or a seasoned tweetaholic, we all need to learn and respect boundaries.