Comments on: The Myth of the Sales Page http://www.psychotactics.com/blog/the-myth-of-the-sales-page/ Why Customers Buy-And Why They Don't: An understanding of customer behaviour. Marketing Strategy Articles And Ideas For Small Business Marketing Tue, 07 Feb 2012 18:17:34 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: 10 Articles to Build a Solid Reputation Online | Creative Ramblings http://www.psychotactics.com/blog/the-myth-of-the-sales-page/comment-page-1/#comment-5164 10 Articles to Build a Solid Reputation Online | Creative Ramblings Wed, 09 Feb 2011 13:35:48 +0000 http://www.psychotactics.com/blog/?p=272#comment-5164 [...] The Myth of the Sales Page http://www.psychotactics.com/blog/the-myth-of-the-sales-page/ [...] [...] The Myth of the Sales Page http://www.psychotactics.com/blog/the-myth-of-the-sales-page/ [...]

]]> By: Lora http://www.psychotactics.com/blog/the-myth-of-the-sales-page/comment-page-1/#comment-3046 Lora Sat, 12 Jun 2010 20:07:23 +0000 http://www.psychotactics.com/blog/?p=272#comment-3046 Sean, Your characters above seem to be married, not dating... I hope ; ) No one understands better the courting process than I. The products that I have introduced dectate the very idea of "gotta get to know ya first". I have a terrible feeling that this is going to be a LONG engagement. Sean,

Your characters above seem to be married, not dating… I hope ; )

No one understands better the courting process than I.
The products that I have introduced dectate the very idea of “gotta get to know ya first”.

I have a terrible feeling that this is going to be a LONG engagement.

]]> By: 10 Articles to Build a Solid Reputation Online « Creative Ramblings http://www.psychotactics.com/blog/the-myth-of-the-sales-page/comment-page-1/#comment-1768 10 Articles to Build a Solid Reputation Online « Creative Ramblings Thu, 07 Jan 2010 23:46:50 +0000 http://www.psychotactics.com/blog/?p=272#comment-1768 [...] The Myth of the Sales Page http://www.psychotactics.com/blog/the-myth-of-the-sales-page/ [...] [...] The Myth of the Sales Page http://www.psychotactics.com/blog/the-myth-of-the-sales-page/ [...]

]]> By: 2009’s Hundred Best Tweets and Links for Marketing Copywriters http://www.psychotactics.com/blog/the-myth-of-the-sales-page/comment-page-1/#comment-1736 2009’s Hundred Best Tweets and Links for Marketing Copywriters Fri, 01 Jan 2010 00:53:05 +0000 http://www.psychotactics.com/blog/?p=272#comment-1736 [...] The Myth of the Sales Page. “The efficacy of the sales page is the biggest myth perpetuated by copywriters,” says online marketer @SeanDSouza. Find out why. [...] [...] The Myth of the Sales Page. “The efficacy of the sales page is the biggest myth perpetuated by copywriters,” says online marketer @SeanDSouza. Find out why. [...]

]]> By: Alex http://www.psychotactics.com/blog/the-myth-of-the-sales-page/comment-page-1/#comment-676 Alex Fri, 19 Jun 2009 20:10:33 +0000 http://www.psychotactics.com/blog/?p=272#comment-676 Point taken Sean but I'm on your list - and I opted in - you tempted me of course with no force or intimidation. So we don't call that page a Squeeze page we call it a... :-) Alex ( again)! Point taken Sean but I’m on your list – and I opted in – you tempted me of course with no force or intimidation. So we don’t call that page a Squeeze page we call it a…

:-)

Alex ( again)!

]]> By: Sean DSouza http://www.psychotactics.com/blog/the-myth-of-the-sales-page/comment-page-1/#comment-675 Sean DSouza Fri, 19 Jun 2009 19:09:33 +0000 http://www.psychotactics.com/blog/?p=272#comment-675 @ Alexa: squeeze page works, but it smacks of force and intimidation. I've written an article about it somewhere, and I'll get back to you on the link. If I don't, please remind me ;) @ Alexa: squeeze page works, but it smacks of force and intimidation. I’ve written an article about it somewhere, and I’ll get back to you on the link. If I don’t, please remind me ;)

]]> By: Sean DSouza http://www.psychotactics.com/blog/the-myth-of-the-sales-page/comment-page-1/#comment-674 Sean DSouza Fri, 19 Jun 2009 19:06:21 +0000 http://www.psychotactics.com/blog/?p=272#comment-674 @ruth: Yes, good to hear you've been reading for an hour. On our website at www.psychotactics.com we post a warning. We tell people to get food and coffee, because they'll be on the site for a while. :) @ruth: Yes, good to hear you’ve been reading for an hour. On our website at http://www.psychotactics.com we post a warning. We tell people to get food and coffee, because they’ll be on the site for a while. :)

]]> By: Ruth Stroup http://www.psychotactics.com/blog/the-myth-of-the-sales-page/comment-page-1/#comment-673 Ruth Stroup Fri, 19 Jun 2009 12:04:47 +0000 http://www.psychotactics.com/blog/?p=272#comment-673 Sean, thanks for your insights and information. I followed your twitter link off of FB (a sure recipe for wondering where the last hour went) and I'm so glad I did. Great content! Sense of humor! Easy actionable tips to make incremental improvements. As an insurance agent, we learn to be "risk managers". But to be hired, we have to sell products, and so I've also become a student of sales. Love the dating metaphor... I use it myself. Before I was in sales, I thought that job seeking was like dating, especially the kind of dating people do when looking for a spouse. As a sales person, I realize that every person who agrees to become my customer is hiring me, so the job seeking (or dating) process never stops. I'll be back for more great content, but my hour here is up and I need to get back to work. Sean, thanks for your insights and information. I followed your twitter link off of FB (a sure recipe for wondering where the last hour went) and I’m so glad I did.

Great content! Sense of humor! Easy actionable tips to make incremental improvements.

As an insurance agent, we learn to be “risk managers”. But to be hired, we have to sell products, and so I’ve also become a student of sales. Love the dating metaphor… I use it myself. Before I was in sales, I thought that job seeking was like dating, especially the kind of dating people do when looking for a spouse. As a sales person, I realize that every person who agrees to become my customer is hiring me, so the job seeking (or dating) process never stops.

I’ll be back for more great content, but my hour here is up and I need to get back to work.

]]> By: Alex http://www.psychotactics.com/blog/the-myth-of-the-sales-page/comment-page-1/#comment-672 Alex Fri, 19 Jun 2009 07:23:52 +0000 http://www.psychotactics.com/blog/?p=272#comment-672 And I guess you can only woo them if you can tempt them onto your optin list? So this answers the old question - do I link to my squeeze page or my sales page? I've got lots more questions Sean, I'll get round to buying Brain Audit soon! Alex And I guess you can only woo them if you can tempt them onto your optin list?

So this answers the old question – do I link to my squeeze page or my sales page?

I’ve got lots more questions Sean, I’ll get round to buying Brain Audit soon!

Alex

]]> By: Sean DSouza http://www.psychotactics.com/blog/the-myth-of-the-sales-page/comment-page-1/#comment-548 Sean DSouza Thu, 14 May 2009 17:47:00 +0000 http://www.psychotactics.com/blog/?p=272#comment-548 That's exactly right, Christian :) That’s exactly right, Christian :)

]]> By: Christian http://www.psychotactics.com/blog/the-myth-of-the-sales-page/comment-page-1/#comment-547 Christian Thu, 14 May 2009 17:43:48 +0000 http://www.psychotactics.com/blog/?p=272#comment-547 It's funny that I've never seen this written anywhere before! It's completely true...I just recently started blogging after having a successful career in direct sales. The transition has been fun and challenging, but what I've found to be true is all right here in this post...the basics of sales are the same. We're led to believe things work differently online, and there are definitely things to learn, but essentially we have to remember that there are PEOPLE behind those traffic numbers and avatars. PEOPLE buy from you, not traffic. And if you want to actually make sales, you need to actually connect with people. It's basically impossible to do that through just putting up a sales page! <abbr><em>Christian’s last blog post..<a href="http://www.myonehundredthings.com/2009/05/why-are-you-skipping-your-workouts-fatty/" rel="nofollow">Why Are You Skipping Your Workouts, Fatty?</a></abbr></em> It’s funny that I’ve never seen this written anywhere before! It’s completely true…I just recently started blogging after having a successful career in direct sales. The transition has been fun and challenging, but what I’ve found to be true is all right here in this post…the basics of sales are the same. We’re led to believe things work differently online, and there are definitely things to learn, but essentially we have to remember that there are PEOPLE behind those traffic numbers and avatars. PEOPLE buy from you, not traffic. And if you want to actually make sales, you need to actually connect with people. It’s basically impossible to do that through just putting up a sales page!

Christian’s last blog post..Why Are You Skipping Your Workouts, Fatty?

]]> By: Sean DSouza http://www.psychotactics.com/blog/the-myth-of-the-sales-page/comment-page-1/#comment-513 Sean DSouza Fri, 08 May 2009 01:04:04 +0000 http://www.psychotactics.com/blog/?p=272#comment-513 Wellllllll...we've been going about this dating thing for about seven years now. Acutally a sale is not a sale until your customer consumes it, and comes back for more. The conversion is actually the easy part. The consumption is the hard part. To read more about the concept of consumption, go to http://www.psychotactics.com/artstaggered-consumption and this article at: http://www.psychotactics.com/attraction-conversion-consumption-how-to-get-keep-and-grow-clients Wellllllll…we’ve been going about this dating thing for about seven years now. Acutally a sale is not a sale until your customer consumes it, and comes back for more. The conversion is actually the easy part. The consumption is the hard part. To read more about the concept of consumption, go to http://www.psychotactics.com/artstaggered-consumption and this article at: http://www.psychotactics.com/attraction-conversion-consumption-how-to-get-keep-and-grow-clients

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