Comments on: Why “Boring” Marketing Creates A Comfortable Business

By: Sean DSouza

Sean DSouza — Sat, 18 Jul 2009 16:45:30 +0000

And yes, we don’t do consulting so we sell infoproducts and courses.

To answer your second question: the only way you can call the shots with clients is to be perceived expert. When clients come to us, they already perceive us to be the experts. And that means that we can work on our terms–not their terms. Often their terms are not based on reality, and nothing ever happens overnight, because it can’t. There are a few tactics etc., that you can put in place, but for a long term strategy to work, you need the long term

One of the ways I get clients to get to ‘expertise’ is to be able to communicate through presentations, articles etc in a way that 99% of people aren’t communicating. Most articles, presentations etc are pure crap. Useless. And don’t establish expertise at all. So of course everyone get thrown into one big common heap, and then it’s down to discounting.

At Psychotactics, we’ve been increasing prices consistently. We never give discounts, and instead increase prices. Our sales of the Brain Audit have increased. So has the membership of 5000bc. And the prices have gone up by 20% just in the last few months, and will keep going up. So how can we sustain this price rise? By expertise. And expertise is gained by the quality of the information and the presentation of the information.

And the core of the expertise starts with not just writing or communication, but doing it in the most impact-driven way possible. Article writing is what counts. If you can write outstanding articles (not based on your opinion) but on client’s opinions, then you’ll have the expertise you seek.

And none of the discounting.

By: Sean DSouza

Sean DSouza — Sat, 18 Jul 2009 16:37:42 +0000

Janet: It’s not “made”. It’s “make $20,000″ And it’s not necessarily in a month. It could be in a matter of days. And there’s no trick involved. We have no affiliates, no joint ventures, no ad words, no publicity campaign. In short, we’re just like most beginners. But we do have a list that we’ve carefully looked after over the years, and the customers on this list trust us.

It may seem like some magic trick, but it’s not.

And the best analogy I have is buying Apple products. I recently bought two iMacs, an iPhone and a Time Capsule. That’s a considerable investment, but in most of my ‘Apple’ buying decisions, I completely trust their stuff. So I don’t even investigate too much, because I know they’ll deliver the goods. And so it is with our customers.

By doing the same “boring” tasks over and over again, we’ve developed a reputation—and it’s the reputation and consistency that people are buying into.

By: Christian

Christian — Sat, 18 Jul 2009 14:52:50 +0000

I really like this message, because it’s this exact thing…the simple stuff, that internet marketers need to concentrate on over anything else. There really aren’t any short cuts. Getting out there and working…commenting, producing good content, responding to inquiries, etc. This is the stuff that real businesses are built from.

By: Janet Helft

Janet Helft — Sat, 18 Jul 2009 09:01:22 +0000

Hi Sean,
I really liked what you wrote here. Consistency and commitment is definitely the key to success (Napoleon Hill refers to it as persistence in ‘Think and Grow Rich’). I confess I have the same problem as Suzanna and welcome the tip about writing a set of articles/posts in advance.
I’m also interested to know how you made $20,000 – I presume you’re selling info products and courses?
One last thing. I provide internet marketing services for my clients and the problem I have is that they expect almost instant results. How do you persuade them that it does take time and effort to get the kind of results you’re talking about. Often they want zillions of traffic and no 1 on Google, they want it NOW and for very little money! There are so many SEO companies promising the earth for £30 a month. How do you compete?

Keep up the good work, I find the psychology of writing fascinating.
Janet

By: Sean DSouza

Sean DSouza — Sat, 18 Jul 2009 04:51:27 +0000

Now there’s an idea.

By: Adriaan Lee

Adriaan Lee — Sat, 18 Jul 2009 04:02:09 +0000

Hi Sean,

I printed, framed it and put it on my workstation as a constant reminder to just focus on the “boring” stuffs.

Thank you.

By: Sean DSouza

Sean DSouza — Fri, 17 Jul 2009 18:39:59 +0000

Thanks Cath. I fixed that typo.

And it’s not hard to get that writing style. It takes about a month or two to begin with, but pretty much anyone can get there.

By: Cath Strung

Cath Strung — Fri, 17 Jul 2009 11:12:38 +0000

I love the content, and admire your writing style.

In this article, one typo found: revisit “Others needs a little “

By: Sean D'Souza

Sean D'Souza — Fri, 17 Jul 2009 03:29:16 +0000

Thanks Suzanna

The way to beat the system is to make sure that you get stuff done in advance. Like for instance, I’d posted all of these articles weeks ago on a schedule.

Today was day out of hell.

There’s no way I would or could have written anything today. But because I did it weeks ago, it just went out and you got it…and you know the rest

By: Suzanna Beth Stinnett

Suzanna Beth Stinnett — Fri, 17 Jul 2009 00:10:16 +0000

Sean,
This article is like a brain tonic today. The reminder to stay centered on your readers and your topics – your mission, perhaps, and to stay, stay, stay there, being consistent and showing up, is just what I needed to hear. I’m not sure why, but I do have trouble being consistent with my subscribers. I don’t send my updates to them on a regular schedule. I think I’ll put that challenge in the middle of my living room and make sure I keep looking at it until it is resolved. Yes, I know. Commitment.
I’m very glad to know you.
Cheers,
Suzanna Stinnett