The Brain Audit Workshop + Party 2010

(A three-day adventure exploring why customers buy—and why they dont. And how to overcome the mad cha-cha-cha with customers).

You've seen the cha-cha-cha, haven't you?
The cha-cha-cha that customers often do. The customer decides to buy, then suddenly seems to want to think about it. They want to mull over it. And the weird part isn't that they end up putting off the purchase altogether.

The customer—your customer—just buys from someone else.
It's irritating enough that your customer can't seem to take a decision. It's even more frustrating when they end up buying from someone else. And you know that the customer would be much better off buying products and services from you. So what makes your customer (and prospects) behave in this irrational behaviour? Is it just irrational or is there some part of the puzzle that's missing? And can The Brain Audit solve that puzzle and help you attract and keep customers?

Announcing the traditional "four year" Psychotactics Party + "The Brain Audit" tour
Yup, we have a party/workshop every four years. And this time it's we're doing The Brain Audit Tour as part of this four-year crazy thing we do. The Brain Audit Tour is a series of two (yes, just two workshops + party) on two coasts. On the West Coast in Vancouver (yeah, Canada) and the East Coast in Washington D.C.

The Brain Audit Workshop + Party in Washington DC (8,9 & 10 Sept 2010)+ Vancouver, Canada (15, 16 & 17 Sept 2010)

So what's the Brain Audit Workshop + Party all about?
For three whole days, we're going to do a deep-dive into what makes customers brains tick. Why they buy; why they don't. And in those three days, we're going to have loads of fun and loads of learning—practical learning that you can apply right away to your Web site or sales letter or when trying to get, keep and grow your clients (See how to get more details below).

So why should you bother to show up at this event?
1) Because it's only ever held every four years.
2) Every once in four years, the price of the workshop goes down by almost 85%
3) It's not your usual yada, yada seminar or workshop.

The Four-Year Meeting
We started our business in 2002, and every four years, Psychotactics and 5000bc members get together to network, to make new friends, get more business and of course learn in an environment that's fun.

You've been to workshops before. They're just information-dumps. You go there. You get buried in a ton of notes and endless presentations. And then you go home more confused than ever before. The Psychotactics events are designed for 'consumption'. You will learn the concepts explained in The Brain Audit in great detail. And you'll experience how to create a marketing message like never before.

Learning is about having fun—not just another information dump. And it's about food, wine and time to regenerate. There's a time to learn and a time to just let the learning seep in. That's what a Psychotactics workshop is all about. You go back refreshed and with a plan—and not more confused than ever before. And hey, you get to meet Elmo! :)

We "NEVER" discount: Yet every four years, it's a community gathering...
If you've ever bought any of our workshops, you'll find two consistent facts. They're all priced at anywhere between $2000-$2500 USD. And that we never, ever, ever, ever discount. The reason why our workshops are consistently full is because they're unlike any other workshop you've ever been to. And hence you pay a premium price to get premium content and delivery.

Yet once every four years (the last one was in New Zealand in 2006), we want to get the community together not just to learn, but to drink wine, eat great food and have a really good time. Of course the emphasis is on the learning, but one whole day is reserved just to chill out.

But will that "chill out" day mean an additional hotel stay?
There's no point in denying that you will indeed have to stay over another day. Sure we could have the workshop in two days, and you could go back home. However this isn't some random party day thrown in. During the day, you'll actually get a chance to meet others and forge relationships.

While the day off is going to be a day off, it's not like you won't learn. In fact you'll find that the learning is stronger and more deep-rooted because of the day off. It gives your brain time to mull over the facts and come up with deeper, more focused questions that can then be answered on Day 3.

I’ve got say it was among the best workshops/seminars I’ve attended–and I’m a speaker at several national business/marketing conferences a year.

We talked frequently about who the ideal guests are that you want to come to your party. Sean and Renuka modeled the teaching extremely well by inviting a fabulous collection of their friends/customers/students to the workshop. We learned much from Sean—our master teacher—but just as much from our many talented classmates who provided new perspectives, great ideas, and the occasional reality check when it was needed.

That Sean and Renuka attract such quality people and provide such a welcoming and power-packed course is a testament to their skills as business people, teachers, and hosts. But mostly it’s the mark of people who I’m pleased to now consider my friends.

Matthew Joyce
Spiritual Guide
Boulder, Colorado
USA

So what can you expect from The Brain Audit workshop?
1) Enable you to spot every one of the 'seven bags' that are required to make a decision
2) Present those bags to the customer in the right sequence.
3) Enable you to get the customer to buy without needing to use pressure tactics.
4) Expect to network with people who are kind, helpful and on their way to success.
5) Time to regenerate, think concepts through and experience a workshop like no workshop you've ever done before. It's loads of fun, of that you can be sure.

What happens when you fill in the form below:

So why the form below?

Yes, I do understand that filling in the form is a bit of a barrier, and I'm happy to put that barrier, because I know it won't stop those that are keen to move ahead.

So fill in the form. It's not a snooty way to shut you out. It's just to make sure I don't bombard the entire Psychotactics list—but rather to send information to those who want it and will benefit from it.

And yes, your data won't be misused for any nefarious purposes (You already know that, but I thought I'd tell you all the same).

Important: This workshop is now closed