Learn how to use psychology to create branding
Mona Lisa Your Branding
Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mileage? And if so, how? Read on and find out how you can be a Leonardo Da Vinci with your brand!
It's Raining 3000+ Messages a Day!
Eugene had a problem that all of us do. His brand (or his company's brand) was just one of three thousand new messages that bamboozle us every day through various media. To get his name welded in his customer's brain was like being on a rocking chair. You feel the movement, but you go nowhere. Eugene's brand was going places, but it was a slow tedious process.
He needed to get some prime real estate in his customer's brain really quickly and without the benefit of Daddy Warbucks' deep pockets. All he had to do was get their attention.
13 Boxes. Does That Get Your Attention?
In this case the answer is simple. Eugene has a system of 13 boxes in his training process that takes you from the start of your presentation to the final crescendo. The 13 boxes form the structure and the route you must follow to get results.
His company brand could be something like XYZ Training or have his own name (like accountants and law firms do) but why on earth would that excite his customer's brain?
Another Branding Example called KeyGhost...
This is exactly what you need. Once you've got a spotlight-hogging brand name, you start to own a tiny part of your customer's brain that is yours to keep forever.
Forever Starts With a Trigger.
If your brand name doesn't create a curiosity factor, you're wasting gobs of money to just trying to cut through the communication clutter. The sooner you get psychological exclamation marks into your brand name, the sooner you get the attention you crave for.
But What If You Have a Boring Company Name
That You're Stuck With?
Look For The Power Of Your Processes.
With KeyGhost, it's a cinch to describe how the hardware works just like a ghost and yet link it back to your keyboard and computer.
You can be an accounting firm with a company name like 'Boring, Dead and Co.' and still brand your prize-winning process and call it 'Goodbye Extra Tax' or 'Corporate Loopholes.'
Do you think your clients will see you in a better light? You bet they will! So get going, get out and get working on your brand naming canvas right away!
Nonsensical Names Work Too.
Even if you choose to have a name that means very little and can drum up a story to match it, you've got yourself a winner. Which place would you rather frequent? 'One Red Dog' or 'Joe's Cafe?' With a vivid name you've got the opportunity to weave a story -- even a story that you made up all by yourself!
Shazaam! It's Branding With Drama!
Go ahead; make the effort to Mona Lisa your brand name.
You'll make Leonardo really proud of you!
Next Step: Read more Branding articles. Create your own branding strategies using these psychological tactics.
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