Audio Articles:Podcasts

Ah, zee audio file. The file you can take with you on your mp3 player, or put on your iPod. This is where you can download Psychotactics Audio Articles:Podcasts.

So there are three core ways to get the podcasts

Method 1: You get them from this page. This means you'll have to check back often to see when new podcasts have been updated.

Method 2: You get them directly from iTunes. This means, that once you 'subscribe' at the iTunes site, your iTunes will automatically download the files to your computer. And then amazingly, sync with your iPod. So that kinda saves you having to doing all the hard work yourself. Click here to go directly to the iTunes page to subscribe.

Method 3: You can get your podcasts updates via email, or via RSS via the blog at http://www.psychotactics.com/blog

These podcasts cover concepts about human nature, marketing strategy, testing, sales, business planning, etc.

Most of the podcasts are only between 3-5 minutes long, though occasionally you may get a longer podcats. So go ahead read and listen to them.

The Tuna Sandwich Principle

There’s this story of Calvin and Hobbes. And how Calvin is drawing up his list for Santa Claus. At which point, Calvin turns to Hobbes and says: What would you like for Christmas? And Hobbes says: I’d like a tuna sandwich.

Of course, Calvin freaks out.
Read about: The Tuna Sandwich Principle

Why Strategic Alliances Fall Flat

So you’ve just contacted a strategic alliance. You sent out a magnificent letter; or email; or just had a meeting.

What’s the next logical step? Why it’s to get on with the job, right? But that’s not the way a relationship works. You may want to romp around with an alliance right after your first point of contact. But that romping [...]

Listen to:
Read about: Why Strategic Alliances Fall Flat

The Three Month Vacation: How To Take Insane Amounts Of Time Off

Could you actually take three months off every year? Or do you get swamped with work, and more work, and even more work?

It’s a good question, and seems like an impossible one too. So would it surprise you if I said we take more than three months off every year?

Would it surprise you that our revenue has [...]

Listen to:
Read about: The Three Month Vacation: How To Take Insane Amounts Of Time Off

How To Write Email Signatures That Attract Customers

If you’ve sent out an email, you’re more than likely to have sent out an email signature.
An email signature is simply the text that’s at the bottom of every email you send out.
And you may not have thought a lot about modifying that signature, but hey, if you do, that single signature alone could bring [...]

Listen to:
Read about: How To Write Email Signatures That Attract Customers

Why We Get Writer’s Block

Have you wondered why you get Writer’s Block? And what Writer’s Block has to do with fire-drills and 800-pound gorillas?

Let’s start with the fire-drill, shall we? The reason why you had a fire-drill in school or at an office, isn’t because the organisation likes making you run out of the building, and onto the street. The biggest [...]

Listen to:
Read about: Why We Get Writer’s Block

Chaos Time: Why Our Planning Goes Nuts

So maybe you don’t have a massive to-do list. And maybe you do. What you most certainly don’t have is time set aside for chaos.

So what’s ‘time for chaos?’ Every single day as we are ‘getting things done’, we almost always run into downtime. This includes us having to put out an emergency, or just getting [...]

Listen to:
Read about: Chaos Time: Why Our Planning Goes Nuts

How To Create A Sticky Information Product

There are sticky books. And crappy books.
Sticky audio. And crappy audio.
Sticky TV series. And crappy TV series.
So what makes one better than the other?
Not surprisingly, it’s the unifying theme. So what’s a unifying theme? And how can you can make your information product (whether it be a report/book/audio series etc.) better? Click on the audio [...]

Listen to:
Read about: How To Create A Sticky Information Product

Next Step For More Podcast: Don't miss the next Psychotactics iTunes Podcast
Next Step For More Blog Post: Don't miss the next Psychotacitcs Blog Post

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