Making
Direct Mail Work: Ingenuity and persistence are the key
to diverting marketing material from the route to the rubbish
bin into customer hands. |
| |
| Taking
The Next Step: Customer appreciate being given direction. |
| |
| The
Colour Of Success: Why is the Warehouse red and Foodtown
blue? Because marketers want the qualities associated with those
colours to be attached to their brands. |
| |
The
Art Of Giving: Hooking customers through giveaways is
a tried and true sales technique. But making it work takes
a little more subtlety that merely foisting freebies on passersby. |
| |
Improve
Your Business Card: A great business card is a conversation
piece and draws in new customers- so how can you make yours
memorable? |
| |
| What
Customers Really Want: The secret to selling is to provide
customers what they need while pandering to their desires. |
| |
|
|
| |
Mix new and
familiar to attract attention:
Headline writing for articles is like witchcraft.
You have to know the spells and chant before you can create
awesome headlines, right? |
| |
Split up the
sticky-pairs or they'll only lose out:
You see it in sci-fi movies.
You see it at workshops.
It's called the "force shield". |
| |
Playing tag
to grab your customers' attention:
Here's a challenge. Walk up to your customer, any customer,
and ask them to state your tagline without looking at
at your business card. Watch that customer's face. |
| |
Super stories
for super brands:
Superman lay writhing on the valley floor, the energy
being drained from his body with every passing minute.
Above Superman towered the evil face of Lex Luthor. |
| |
| Coming
soon! |
| |
| Hearing
It Like It Is: The best way to find out what your customers
really think of you is to get Oprah to ask them. If she's not
avaiable, any third party will do. |
| The
Power Of A Problem: If customers aren't paying you anf
your prodcut rnough attenytion it's time to change tack - people
need to be reminded they have a problme before they'll buy the
solution you offer. |
| The
Right Customer Fit: All the marketing lah-dee;dah in
the world won't help you sell your product to the wrong target
audience. |
| Holding
On To Your Good Name: A successful brand is worth too
much to risk diluting its value through extension into a range
of non-core products or services. |
| Operating
On Autopilot: To keep business ticking over even when
you're not there you need to structure your enterprise live
Elvis and a host of other dead celebrities. |
| |
| |
| Dominion Post
: New Zealand |
| Taking charge
of margins. Are you embarrassed about making money? John McCrone
finds that many small businesses
do not really know what they deserve to be earning and so
consequently do not make proper plans to achieve it. |
| |
TeleClasses
